Design requirements of exhibition hall design

(1) Harmony. Many people think that among all the laws, harmony is the most important one in booth design. A booth is composed of many factors, including layout, lighting, colors, charts, exhibits, booths, exhibits and so on. A good design is to combine these factors to help exhibitors achieve the exhibition purpose. But everything has a degree of certainty. If it is too perfect, it will lose its meaning.

(2) simplicity. The more complicated the booth, the more likely it is to confuse visitors, and the less likely it is to leave a clear and strong impression. Most people can only receive limited information in an instant. The audience is in a hurry. If they can't get clear information in an instant, they won't be interested. In addition, the complexity of the booth is also easy to reduce the work efficiency of the booth staff.

Exhibits should be representative, and secondary products can be omitted. Exhibitors often think that quantity can show value, so piling up a large number of exhibits in a limited space is actually the worst. When choosing to arrange exhibits, you must choose and give up.

Don't use all the means of design and layout. Concise and lively is the best way to attract the audience. Photos, charts and descriptions should be clear and concise. Design decorations unrelated to the purpose and content of the exhibition should be minimized. Don't hang some odds and ends on the wallboard of the booth, such as exhibition brochures and small photos. Don't let irrelevant things distract the audience.

To gild the lily is sometimes the request of customers, and sometimes the designer thinks he is lofty and sticks to principles. Learn to put yourself in others' shoes. No one wants to appreciate a work that he thinks is too wordy.

(3) Highlight key points. The exhibition should be centered and focused. Focus selection should serve the purpose of exhibition. Generally speaking, it will be a special product-a new product, the most important product or the most valuable product. Highlight key exhibits through location, layout and lighting. The information desk can also be the focus. Audio-visual equipment can also attract visitors to the booth. In order to produce the maximum display effect, the focus should be designed and arranged, but there are not many focuses, usually only one. Too much concentration tends to distract tourists and weaken the overall impression. We can highlight and emphasize the main exhibits through separate exhibitions and spotlights.

Sometimes, a work needs the finishing touch, so does the booth design. Maybe it needs a beam of light or a different color to make the personality full of vitality.

(4) Express a clear theme and convey a clear message. The theme is the basic information and impression that exhibitors want to convey to visitors, usually the exhibitors themselves or products. A clearly expressed theme, on the one hand, uses key points, on the other hand, uses appropriate colors, charts and layouts to create a unified impression in a coordinated way.

Exhibitors with sufficient budget often set up luxurious booths, which leave a deep impression on all visitors, but may not convey clear themes and information. Designers often pay attention to attraction and shock, but neglect to express clear business intentions or promote products.

The design, arrangement means and the use of articles should serve the exhibition purpose and be consistent with the exhibition content. Don't post photos and drawings irrelevant to the purpose of the exhibition. Don't play background music that has nothing to do with the presentation.

If you only draw for luxury or according to the price of customers, you can say that you are not a good designer. The practicability of the chart is directly related to the design.

(5) Set up eye-catching signs. Being different can attract more visitors, make them easier to identify and find, and leave an impression on those who don't walk into the booth. The design should be unique, but it can't be divorced from the exhibition goal and commercial image.

There is only one possibility in the end to go outside and look at other people's design drawings. I don't know what kind of drawings should be designed, and there is no theme.

(6) Design from the perspective of the target audience. Traditional designs, especially temples, palaces and banks, emphasize eternity, authority and grandeur. However, in the highly competitive exhibition, the success of the exhibition largely depends on the interest and reaction of the audience. Therefore, exhibition design should consider people, mainly the purpose, mood, interest, viewpoint, reaction and other factors of the target audience. Designing from the perspective of the target audience is easy to attract the attention of the target audience and leave a deep impression on the target audience.

(7) consider space. Designers should also consider the number of booth staff and visitors. Crowded booths are inefficient, and some target audiences will lose interest and patience. On the contrary, an empty booth will have the same effect. Because the designer doesn't have much decision-making power over the booth area, it mainly depends on the design arrangement, such as layout, the use of the booth, layout and so on.

(8) arrangement of people flow. Exhibitors may want a large number of spectators to walk around the booth freely; Maybe I want to attract a large audience, maybe I want only the screened audience to enter the booth; Maybe you want to record the data of each audience; Maybe you just want to record a few screened audiences; Don't even consider this job. Therefore, designers should know what kind of people the exhibitors want from the beginning.

(9) The booth is easy to dismantle. The booth structure should be simple and can be assembled and disassembled within the specified time. The construction time is usually decided by the exhibition organizer. Designers should know the construction time before they start designing.

(10) Carefully designed, not easy to change. When designing, we should consider everything. Once the design scheme is discussed and approved, don't change it easily, especially in the later stage. Changes may delay the construction period, increase costs and even affect the opening ceremony.

(1 1) budget design. Budget is often a source of contradiction. There may be a big gap between budget and design requirements. As designers, we must accept the budget realistically and try our best to do the design work well within the budget. The unclear budget does not mean that there are no restrictions. This may cause a lot of trouble. If the design and construction costs are too much, the designer should bear the responsibility. Therefore, we must insist on clear budget standards. Control costs, arrange all projects and standards in advance, and do a good job in design and construction within the budget.

The space problem of commercial exhibition design 1. Concept of space in exhibition design

Exhibition art is inseparable from space. It can even be said that exhibition art is the art of organizing and utilizing space. No matter from the concept, essence and characteristics, category and procedure of exhibition design, we can find that the concept of space runs through. Exhibition design is the creation of an artificial environment, and space planning has become the core element of exhibition art. Therefore, it is very necessary to define the concept of space before discussing space design, and every designer needs to keep this in mind as the "cornerstone of thought".

With the development of modern science and technology, various forms of dynamic display have appeared in the exhibition halls of many developed countries. This form of dynamic display is not only the combination of point, line, surface, color and light, but also the use of modern technology, modern audio-visual technology, photography technology, computer simulation technology and other methods to create a more real scene at the exhibition site, so that the audience is completely immersed in a more real virtual space, as if to form a "just visit" across time and space. In this way, the distance between time and space was changed. The audience can experience the objective world of eternal movement with their own psychological changes from this dynamic space and the time transferred by space-time changes.

2. Processing of functional space in exhibition environment

Any kind of space environment is composed of various functional spaces, and because of its particularity, the exhibition environment transmits information to the audience by means of spatial expression in order to enhance and deepen the image of enterprises and products, so it has higher requirements for the organization and planning of the functional spaces involved. Only by properly handling the relationship between various functional spaces, such as public space, information space, auxiliary functional space, storage space, staff space, reception space, etc. And make them exist in a public space harmoniously, so as to achieve a really good display design.

Exhibition art is a very practical art, and any exhibition design is to organize elements for a certain purpose and make it a whole. When carrying out exhibition design, partitioning the space is the primary task and the basic guarantee for successfully completing the whole exhibition process. Functional partition is a spatial analysis of various functions of exhibition activities and their relationships, so that spatial partition can meet the needs of functions. For example, the design of an independent booth in an exhibition requires functional analysis of the space, rational allocation of functional areas such as negotiation area, exhibition area, commodity or corporate image display area, and consideration of coordination and unity with the whole exhibition style. Another example is the public space in the exhibition environment, which is an area for public use and activities. When planning, we should pay attention to four aspects: it must be easy to get in and out, there must be enough space for people to talk without affecting other visitors, and there must be room for rest and drinking.

Contemporary exhibition art has developed into a comprehensive embodiment of modern scientific and technological achievements, involving more and more complex components. Digital means, sound, light and electricity are integrated, and the corresponding functional space is also updated and increased. This puts forward higher requirements for designers to analyze and plan space. As far as the exhibition environment itself is concerned, adopting reasonable space design is the key to form artistic effects such as jumping rhythm and smooth rhythm in the exhibition design; Correctly handling and grasping the complementary relationship between functional spaces is the essence of creating an ideal exhibition environment.