How to create a copy title with high emotional arousal?

In the era of self-media, a good title determines more than half of your reading. And a good title needs to be supported by reading volume, which seems to be a false proposition. Today, let’s put aside recommended self-media platform technology, number of fans, and account weight, and let’s talk about: How to choose the title of self-media copywriting (images and text)? Similarly, this article does not talk about the important role of pictures in the article in reading.

In fact, if you search the Internet, there are a lot of tricks for creating titles. I also studied how to write headlines.

Click-titled headlines are nothing more than two types: the type with serious consequences and the type with psychological misleading. Let me give you an example below.

Example 1. Clickbait with serious consequences

If you don’t read these, you will have serious consequences. I'll give you a random title: "If you can't write these emotionally arousing titles, you will be a copywriter with a monthly salary of 3,000 for the rest of your life"

Example 2. Distort the facts and cause psychological misunderstanding

It will be a long time. Small things, exaggerated. Take, for example, the simple fact of chopping vegetables. The headline can be "The husband came home late at night, and the wife rushed into the kitchen, picked up a kitchen knife and started chopping." The content of the copy is that his wife went into the kitchen to cook for him, knowing that her husband had finished working overtime and had not eaten yet.

The most valuable thing for us to learn from the headline party is that the headline expresses strong emotions. Fortunately, the editor is a Buddhist and is no longer troubled by emotions and desires. I want to know how to do it? To be honest, I am not poor! Too poor to even think about it. Closer to home:

This kind of emotion is the emotion that awakens our emotions.

"Did you know?" Titles like "xxxx" make us feel like we are out because we don't know. Charming and seeking knowledge! For those of you who work as a copywriter, what could make you want to click more than the title "Did you know, top copywriters all use this title?" Although it is an old-fashioned routine, it still works every time.

"Something big happened!" A copywriter died suddenly late at night after working overtime, leaving behind these four words. The title also first seduce your emotions, and then states the relevant facts.

ps: Since my title is provocative, I have to be responsible for the readers. These four words left by the copywriter before his death were: Done!

As mentioned in "Crazy Story", high arousal emotions include: awe, excitement, humor, worry, anger, etc. I'm not Nok, and I don't wield an axe. Let’s talk about how to find the driving emotion behind the content.

How to analyze the emotions that content can arouse

Since I broke up with my college girlfriend, the name of my social account has changed from Ant to Gou Sheng. So I call this method the "Three Questions of Questions"

Why do readers need to read your picture and text? Why is your article so important? Why is the reason for the second question so important?

For example: Let’s talk about the movie "Youth", let’s talk about Lei Feng’s unchanging kindness

I plan to write an article "The reason why kindness is hurt is because The Price is Small" is such a topical article about human nature.

Gou Wen San Lian

Why do readers want to read my article about human kindness? Answer: Because I want to know whether my kindness is right or wrong. Why is kindness so important? Answer: This involves how I use my kindness in the future. Why is how it is used so important? Answer: Because I want to live a better life for myself. The title "Please put away your kindness, you will live a better life"

I won’t say how to write the content, as long as the views are clear and the likes and dislikes are clear.

If you have three thousand weak water, only take one scoop. I am Yi Shui, a second-level copywriter who debuted halfway.