Taobao clothing tile shooting skills

When selling clothes on Taobao, the flat shooting technique is often used. So what are the techniques for such shooting? Below are the Taobao clothing tile shooting techniques that I share with you. I hope it will be helpful to you.

Many stores are following the trend in choosing shooting effects, without understanding why tiles are used and whether tiles are suitable. Nowadays, Taobao online store clothing display methods generally include indoor shooting of models, outdoor shooting of models, and tile shooting of clothing. Among them, clothing tile shooting accounts for almost half of the share. Many big sellers use clothing tiles to display their products.

Someone must have asked, wouldn’t it look better on a model? Displayed vividly, isn’t this much more beautiful than clothes spread out on the ground? Facts have proved that this is not the case, and some large flat-panel stores are really selling out!

Why is this? The reason is that although it is easier to truly feel the upper body effect in model shooting, it has great limitations.

First of all, models can’t wear all kinds of clothes with effect. For example, depending on the style, the clothes themselves are quite tempting to buy, but once the model puts them on, the price drops because they don’t match. , which immediately reduces the customer’s desire to buy. Models are not perfect. They can give the look of a certain type of clothing, but they may not be suitable for every type of clothing. It’s not impossible to find a versatile model who can wear every style with effect. It’s simply harder than heaven.

Secondly, model photography has individual limitations. For example, when a customer visits this store and I like this model, he or she may buy a few on a whim, but maybe the model is not my favorite, then... It hinders the customer's consumption process at the first sight of the store. At the same time, customers will wonder if the same clothes will look bad on me. The model is as thin as a telephone pole. I don’t have a figure as good as the model. Will the pants be too thin for me to wear?

The clothes are laid flat and the goods are placed there in their natural form. Customers will not instinctively have any likes and dislikes about it, but will choose the clothes that suit them based on their actual needs. The uniform shape and refreshing and clean picture arrangement can easily give everyone a good overall impression of the store and establish an overall image awareness of the store.

Tips for photographing Taobao clothes laid flat - how do you stand up the clothes laid flat? Where is the camera placed? Where to put the background cloth? Where to put the clothes?

Schematic diagram!

Make sure the camera is parallel to the ground. If it cannot be kept parallel to the ground while holding it, you can use a bracket to fix the camera!

You may want to ask again, if it is laid flat on the ground, why don’t I climb up a ladder to take a photo? Absolutely no need for a ladder.

An ordinary SLR camera is enough. Generally, the standard lenses of SLRs are 18-55 focal length. You just need to twist the lens to the 18 end. The angle of view at the 18 focal length is quite wide. Hold the camera steadily in the position shown in the picture and extend your arms flat to shoot blindly. You will be able to do it after trying it a few times.

As long as the camera’s line of sight is level with the background, the clothes in the photo will of course stand up.

The clothes are also spread on the floor. Why do they look so three-dimensional when someone spreads them on the floor? Stylish, my floor is just like a piece of paper?

This is the knowledge of clothing styling.

For example, when it comes to short-sleeved styles, part of the clothes must be folded inward. In this way, the clothes will look slimmer, otherwise they will be too wide and the shape will not be visible at all. In addition, the clothes Hilly pleats are also essential, so as to reflect the texture and three-dimensional modeling effect of the clothes. The pleats can be made by pulling, pushing and pinching techniques, and the beauty of it depends on the photographer himself, so There is no shortcut to this, you just have to spend more time practicing! Also, the cuffs should generally be turned up, and the lower edge of the clothes should be turned a little wider to make it look more three-dimensional. You need to accumulate these tips yourself, and others can't help you.

What I want to talk about separately is the shape of pants. Because the styling pictures of some pants are really three-dimensional.

Many people are surprised how this was done. It is said that there was a post saying that the shape of the pants was frozen in the refrigerator and then taken out for the photo! I really admire the imagination of these people, but don't tell me, if you didn't know what happened, you would really think it was taken out of the refrigerator.

In fact, the folds of the pants are really made by hand, and the tile photographers with better skills can pinch out the shape very quickly. That’s it for styling!

After the styling is done, you need powerful lighting. The wise man has a different opinion on the lighting method. You can try whatever effect you want.