Cover common sense

1. Who can teach me some knowledge about cover design?

The cover is mainly composed of pictures and text, mainly using photoshop and illustrator, both from adobe.

Photoshop is used to process the pictures, and the processed pictures are put into illustrator in the form of links for text typesetting.

Functionally, Photoshop can be divided into image editing, image synthesis, color correction and special effects production.

Image editing is the basis of image processing, which can perform various transformations on images, such as enlargement, reduction, rotation, tilt, mirror image and perspective. You can also copy, remove spots, repair and modify damaged images. This is very useful in wedding photography and portrait processing. It can remove the dissatisfied parts of portraits and beautify them, and get very satisfactory results.

Image synthesis is to combine several images into a complete image with clear meaning through layer operation and tool application, which is the only way for art design. The drawing tools provided by photoshop make foreign images and ideas blend together well, making it possible to synthesize images seamlessly.

Tone color correction is one of the powerful functions in photoshop, which can adjust and correct the color of images conveniently and quickly, and can also switch between different colors to meet the application of images in different fields such as web design, printing and multimedia.

The production of special effects in photoshop is mainly accomplished through the comprehensive application of filters, channels and tools. Including the creation of image special effects and the production of special effects characters, such as oil painting, relief painting, plaster painting, sketch and other commonly used traditional artistic skills can be completed through photoshop special effects.

Illustrator is mainly used for vector operation, with the help of more than 80 OpenType? Font, paragraph and character style, paragraph layout, underline and strikethrough, transparency effect, etc. Easily create fonts and achieve professional control.

design element

Although some periodicals have added secondary plastic envelopes to show high-grade, the publicity effect is mainly displayed through the cover, and the cover design is still the hardware of the periodical image.

1. Highlight the logo and title of the journal for readers' identification, strengthen readers' memory of the unique artistic symbols of this journal, and lay a good foundation for brand building.

2. It must conform to the contents of this issue and have a guiding role. The choice of pictures and fonts, the size of font size and the use of colors should be coordinated with the content of this issue.

3. Reflect your own style and overall unity in continuation and change. Without considering the maturity, lack of sufficient market research or the positioning of publications has not changed greatly, it is best not to change the cover design style greatly and let publications appear in front of readers with completely unfamiliar faces, which will greatly affect the distribution of publications.

4 overall coordination, unity, eye-catching and atmospheric. Logo, publication name, serial number, bar code and other elements constitute a perfect picture with clear visual focus and strong layering. Strong. Don't be too complicated and fancy.

2. What are the general elements of a cover?

Including the name of the work, the name of the author and the brief introduction needed for the cover of Youth.

Publishing style also needs the design of spine and the collocation of title page and last page.

Among them, the design of the title of the work needs to pay attention to typesetting, which matches the style of the article content and the color of the cover picture.

Campus style cover typesetting and font decoration are extremely important.

Modern screen seals pay attention to the overall aesthetic feeling and the simplicity of fonts, which seems to be particularly popular recently.

Youth is aesthetic and hazy, and the font should be as simple as possible.

There should be nothing else.

The author's name is also important, but I haven't figured out what I need yet.

I hope I can help you, dear.

3. How to build your own cover?

Hello, friend, enter the blog management interface and click "Customize my template" in "Blog Information Settings", where you can change the background.

Background code Write the background code in the existing code (such as mouse, background music), otherwise it will have no effect. If placed separately, you must add an arbitrary character before the code.

Scroll background code: body {b ("page background picture address") repeatedly scrolls! Important; } Repeat, when the picture size is not enough, scroll and tile it, and scroll and fix the big background code body {b ("page big background picture address") repeatedly! Important; } Fixed that the background would not scroll because you pulled the scroll bar. Description: Find your favorite picture (1024*768 specification), then cover the picture address ("page background picture address") on the code, find the module with content, add this code, and change your blog background. It depends on your personal preference! 2. Find another panel with existing content (such as animation panel and background music panel), open it, check the box showing the source code, and paste and copy any group of codes you choose above to the original code; If you set a blank panel separately, you must add any character before the code, otherwise it will have no effect.

4. What kind of cover design is a good cover

As far as book planning is concerned, cover design is absolutely an unavoidable link. Even if most planners are not good at painting, they can't do it themselves, but they need to communicate with professional artists in depth and be done by professional artists. Usually, it is easy for us to measure the quality of a cover, because this is a perceptual judgment, which is a bit unclear and vague; The same is true for readers. The first thing a book leaves readers is often the cover (naturally all the key needs are presented on the cover).

However, for professional book planners, it is not enough to define the quality of a cover only by sensibility and intuition; At least when you feel that it is not so ideal, your opinions and suggestions should be based, which requires some rational thinking and professional vision. Otherwise, simply say to the American editor: Not good, then change! It is also not conducive to the follow-up communication between the two parties.

The first is content relevance-solving the identity problem of a book.

The so-called content relevance refers to whether there is a coordinated relationship between the cover of a book and its content. In other words, readers can judge the content of a book by its cover, or at least its category.

I think: this point is to solve the identity problem of a book. That is, the design of social science books must not be like teaching AIDS, and vice versa; The cover of the composition book should not give people a strong feeling of youth literature. In this way, readers can easily identify the true identity of a book. This is a seemingly simple question, but if you go to the market to observe it, you will know that many books have made unforgivable mistakes in their identities.

Sometimes, just getting the right identity is not enough. An excellent cover will make readers have a good association with the contents of this book and may stimulate readers' desire to buy. If the cover of a book is only right, but it has no effect on stimulating readers' associative ability, it is also doomed to failure. While solving the identity of a book, it must be well reflected on the cover according to the core characteristics of the book.

The second is comprehensive layout-to solve the basic framework problem of cover design.

Comprehensive typesetting refers to whether the comprehensive treatment of words, pictures and colors in the cover is clear, the structure is optimized, and the focus is prominent. For example, is the most distinctive first appeal magnified enough for consumers to understand at a glance? Is the fusion of words and pictures ideal? Is the text size appropriate between different levels? Is the transition between different pictures and colors natural, and is there anything abrupt and unreasonable?

I think the comprehensive layout solves the most basic problem of the cover. If there is an obvious mistake, it is a low-level mistake. For example, I have read such a book, and the only beauty (the only appeal) of the book has not been fully enlarged, but has been fully reduced. This is a failure.

In my opinion, overall layout is the most basic framework of a book cover, and everything else should be further worked within this framework. In this link, the most important consideration is to do right and not make mistakes; As for beauty, it will be considered later.

Third, the market impulse-to solve aesthetic problems and stimulate readers' desire to buy.

Market momentum is a test of visual beauty. Whether the cover of a book has a certain shocking effect and can be effectively concerned by readers often depends on the visual impact effect of the cover. If the visual effect is unremarkable, it is difficult for readers of this era to find and notice it.

If the comprehensive layout solves the basic problem, I think the visual impulse solves the aesthetic problem, which is the key to improve the quality of books without making common sense mistakes. Generally speaking, the main design creativity is reflected through this point, which also tests the creative thinking ability of art designers.

To sum up, with the above three macro-level thinking, we can find out what went wrong with the cover. And can put forward constructive suggestions for revision. Many details will appear under any article, such as comprehensive layout, text size between main titles, auxiliary titles, advertising language and so on. , and what font is more harmonious? For another example, in color block processing, is it mainly based on large color blocks or subtle level processing? Is the comprehensive structure too compact or lacks a sense of cohesion? Wait a minute.

Finally, I want to say that birds of a feather flock together. In the bookstore, books of the same kind are put together. Therefore, whether your book is good or not is based on other books of the same kind. Therefore, in the cover design, you must be clear about the design styles of the main competitors and measure them repeatedly through comparison. Compared with similar products, does this book have any advantages in design? Is there a big advantage? Only in this way can we really prevent a book from being lost on the cover. (Lu Jiuqi)

5. What are cover paper and cover board?

Cover board is used for the cover of hardcover books, picture books, etc. , also known as sealing board and book shell board; Envelope cardboard is specially used to make envelopes for hardcover books, important documents, precious materials and picture books.

The cover plate shall be smooth, moisture-proof and stable in shape; The envelope board should have moderate tightness, high tension resistance and high folding resistance. Because these two kinds of paper are relatively thick, we should pay special attention to whether there is any phenomenon of fracture and delamination.

The raw material of the surface layer is 100% kraft wood pulp, with a quantitative of 60-80g/m2; The middle layer and the inner layer are made of waste paper pulp, ground wood pulp and semi-chemical pulp. The envelope board is mainly made of 100% unbleached kraft pulp, and some other pulps can also be mixed.

Envelope board is generally original pulp color without sizing, but it can be dyed and sized according to special requirements.