Traditional Culture Encyclopedia - Photography and portraiture - Introduction to self-help photography

Introduction to self-help photography

As a new industry, self-help photography has great potential. It originated from the self-portrait studio. After 20 12, the self-portrait studio has been favored by young people who advocate individuality, made headlines in various regions, and became the first choice hotbed for many entrepreneurs. Economic Times rated it as "the most valuable product in 20 12 years". The concept of "self-help photography" appeared for the first time in 20 13, and a self-help photography system was introduced at the same time. China Education Television said that "this is the highlight of photography". In 20 13, the physical store of self-service photography jumped from the first store to 100 stores in just four months. Young men and women from all over the world took out their bags to experience this brand-new photography mode, which greatly enriched the connotation of trend selfie.

Self-service photography is known as one of the "20 13 top ten emerging industries". Since entering the domestic market, it has received extensive attention from major media. The distribution area expanded from Beijing to first-tier cities, covering second, third and third-tier cities all over the country within one year. According to the data, the number of self-service photography shops in China has exceeded 150, and it is expanding rapidly. More than 70% of college students in China know about this industry, 35% have experienced consumption on their own initiative, and 12% are willing to take self-help photography as the first choice for entrepreneurial projects. The public is often prone to a misunderstanding that self-help photography is actually the same as photo posting. First of all, self-help photography is a derivative of the remote control shooting technology of SLR cameras. The flash remote controller is used to control the joint operation of SLR camera and flash, and a special computer program is equipped to control the output and transmission of images, so that they can be photographed and displayed on the big screen. Photo stickers are simple pictures taken by cameras. From the shooting effect, the photo sticker is generally less than 654.38+00000, and a constant light source (incandescent lamp) is used. Self-help photography adopts studio-level professional equipment (flash, SLR). Flash is triggered instantly during shooting, exceeding150,000 pixels. The sensitive capture of light and shadow makes the characters more stereoscopic and the pictures richer.

The core of self-help photography is the self-help photography system, which is the professional technical level of the studio and incomparable to the general entertainment selfie studio.