Why can the pastoral goddess Li be popular all over the world? Is there a team operation?

Li Zikai's popularity is not accidental, and the team behind her is not as magical as the outside world imagined.

Li, a Sichuan blogger called "the mysterious power of the East" by foreign netizens, showed the world the traditional authentic lifestyle of China people through poetic pastoral painting style, which made many foreigners fall in love with China culture and was once praised by mainstream media such as CCTV.

By the end of 20 19, the monthly activity of the external network has reached 2 billion, but the real China users of the external network are about 1 100 million. With a domestic life background, even fewer people know about China's pop culture. Even if you have English subtitles, foreign users can't understand what you are saying, so there is basically no communication power.

But Li, that's very different. As the saying goes, food has no borders. Just as you like Japanese sushi, Korean kimchi, Italian pizza and Russian caviar, people all over the world also like our traditional food in China, and Li is such a food disseminator. In addition, his video has a unique style and is more exquisite than others, which naturally attracts the attention of fans.

The team operation of this storm is that many people are popular, and Li is no exception after being popular.

At that time, the voice that questioned Li was nothing more than "whether there was a team behind Li" and "whether what he did was done by him alone". In the face of doubt, Li Zikai told the truth. As a content creator, especially a video creator, the workload is very large from every material, every angle, every empty mirror to post-editing. At the same time, she also mentioned that she often climbed mountains for five or six hours in order to shoot. Li has only two people, a photographer and an assistant, and this group has become what people call a team.

Behind the success, I have to say that Li Zikai's success broke many people's prejudice that short videos became popular overnight. Not all successful works have a huge team behind them, and not all successful works. They are all eager for netizens to vote, full of certain routines.

Of course, Li's explosion was not accidental. Behind the high click volume of video is actually the curiosity of the western world about the rising China. They use the video of this famous online blogger as a window to explore the mystery and charm of China traditional culture. From this perspective, Li undoubtedly belongs to the disseminator of foreign culture, or at least is a silhouette in the rich spread of China culture. The rising ancient oriental countries not only have high-rise buildings and great powers, but also have the pastoral poetry of "eating and drinking". And how to understand contemporary rural areas in China, the new era also needs new answers.