Anniversary event planning book

Time is passing and never stops. A period of work has come to an end. We will usher in new work content and have new work goals. Why not write a plan now? Are you at a loss to write or have a clue? Below is a collection of annual event planning books that I have compiled. You are welcome to learn from and refer to them. I hope it will be helpful to you. Anniversary Event Plan 1

On the first anniversary of the company’s establishment, we have gone through ups and downs, worked together and worked together; during this year, we are grateful for the care of the leaders, the efforts of the employees and the passengers support; during this year, we carried forward the corporate spirit of "united as one, pioneering and pioneering" and adhering to the business philosophy of "people-oriented, integrity first". We have received praise from the government, won the trust of passengers, and the company has been healthy , sustainable development. In order to celebrate the company's first birthday, enhance the company's cohesion and the sense of belonging of all employees, enhance corporate culture, and showcase the employees' style, a series of activities called "Company's First Anniversary Celebration" are specially launched. The specific plan is as follows:

1. Activity theme

Review of the new chapter of entrepreneurship in the past year

2. Activity time

August 19, 20xx

3. Event location

Company parking lot, conference room and restaurant on the ninth floor of Jinyuan Building

4. Organizational leadership

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Preparatory team for the first anniversary celebration of the company

Team leader: Yao Hong

Members: Wu Yingzhong Xiang Honglin Tan Jieyu Li Yanliu Tangshu Bi Tan Youzhi

Liu Yao, Yintian Yufeng, Li Dongxiang, Wenlan, Zhang Zejin, Tan Mingyun

The preparatory team has three working groups: secretarial outreach, safety and security, and logistics support.

1. The secretarial outreach team is headed by Wu Yingzhong, with Tan Jieyu and Li Yanliu participating. Job Responsibilities: Responsible for the unified planning and implementation of activities, including agenda, time arrangement, etc.; responsible for the preparation of press releases; responsible for the formulation of leadership work reports; responsible for the invitation, contact and reception of news media (TV, Yangtze River Badong Network, photographer etc.); Responsible for meeting minutes.

2. The security team is headed by Xiang Honglin and is attended by Tang Shubi, Liu Yaoyin, Tian Yufeng, Li Dong, Zhang Zejin and Tan Mingyun. Job Responsibilities: Responsible for reporting and coordinating with the xx and traffic police departments in advance; responsible for on-site order maintenance; responsible for the diversion of on-site people and traffic flow and vehicle guidance; responsible for guiding all guest vehicles to park in the parking lot.

3. The logistics support team is headed by Tan Jieyu, with Li Yanliu, Tan Youzhi, and Xiang Wenlan participating. Job Responsibilities: Responsible for the purchase of required materials; responsible for the uniformity of clothing; responsible for the layout of the venue; responsible for the broadcast of TV promotional videos and the distribution of "Badong Jinrui" magazine; responsible for the arrangement of tea and meals at the venue.

5. Activity content and procedures

1. All employees should dress uniformly (shirt, tie or bow tie on the upper body, and trousers on the lower body) and arrive at 8:00 a.m. The company's parking lot was centralized and 80 taxis were parked at designated locations to take photos on time at 9:00.

2. At 9:20 a.m., the drivers lined up in a square formation (the captain of each team stood at the front), passed the Yunxi Second Bridge in a "one" formation, and walked along Xier Road into Jinyuan In the building conference room, sit in the prescribed position.

3. Announce the opening of the company’s first anniversary celebration meeting.

1. Play the company image promotional video.

5. The general manager makes a work report.

6. Commend outstanding management cadres and “Top Ten” drivers.

7. Commend good people and good deeds.

8. The driver’s representative spoke.

9. "Badong Jinrui" magazine was released.

10. Announce the adjournment of the meeting.

11. Dinner. Anniversary event planning book 2

The first part of the planning background

1. The demand background for event development

With the steady growth of xx company, its company brand has become more and more prominent in the industry. Its status has become increasingly prominent and it has become a uniquely attractive force in China's securities industry with a gratifying development trend. However, what does not match the rapid development of performance is the incompleteness of the xx brand system. In order to comply with the laws of market competition, xx introduced brand engineering in a timely manner, striving to transform the century-old brand "xx" into a brand-new brand through brand integration planning. The strong advantages of the company are best combined with "xx", and while maintaining the inherent advantages of the "xx" brand, we will once again make the most effective cultural improvement of the xx brand in the securities industry. Because, as the competition pattern of the industry changes, China's securities industry will face the pressure of both international and domestic competition, forcing the entire industry to enter the era of brand competition. To win in this competition pattern, the brand system must be forward-looking and improved as early as possible. , to keep pace with the times. At the time of the 13th anniversary celebration of xx, how to realize the complementary advantages of the two major events of "Si Qing" and the "launching ceremony" of the brand project has become a major event in xx this year.

2. Principles and important tasks that should be followed when carrying out activities

Principles:

1. This activity must be unique and frugal;

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2. The company spirit and brand culture must be expressed;

3. The Si Qing and the brand project launch ceremony complement each other's advantages, combine internal and external, and communicate to the outside world in the most economical way;

< p> 4. In the overall process of the activity, we should start from the aspects of publicity effectiveness (news points), interest, perception, stimulation and other aspects.

Tasks:

1. Inspire employees’ pride in working at xx, and let them reflect it on the company’s anniversary, so that all members of the company can share it and be recognized by society.

2. The business style, product features, service concepts, corporate culture, etc. developed by xx over the past ten years have all accumulated. Effective integration of these intangible assets and their resolution can contribute to xx brand management. Effective power used.

3. Taking advantage of the opportunity of celebrating the 13th anniversary of xx, we will announce it to the society as quickly as possible and penetrate it to the employees within the company.

4. Form a more systematic internal and external operating model of xx enterprises;

3. Brief framework description of the activity

Date of holding: 20xx On the afternoon of x, xx (or to be determined separately)

Venue and method: To be determined

Participants: customer representatives, journalists, company headquarters leaders, department leaders, outstanding employees, etc.< /p>

Note: The customer representative is an important customer who has cooperated with xx for many years in Shenzhen.

The purpose of the event: to strengthen the construction of corporate culture internally and promote the results of brand building externally

Brief Explanation:

1 Corporate culture is the only important factor that cannot be cloned among the success factors of all enterprises. The shadow of corporate culture can be found in all business activities such as corporate management, product development, human resources, etc.

2 At the same time, the construction of corporate culture varies from enterprise to enterprise, each with its own characteristics. This is a behavioral and psychological thinking model accumulated by the enterprise in every growth process; externally, facing the market In other words, the competition model faced by products after homogenization is brand power competition. The core factor of brand power is also brand culture. xx leading the industry in brand planning will be conducive to future product promotion and the gathering of operating resources.

3 Brands make companies bigger, but corporate culture can make companies great! The combined construction of the two will lay a solid foundation for the long-term strategic development of xx.

Event slogan: Innovation culture brand wins

Brief description:

1 Innovation culture is the business style that xx has always maintained. More specifically, xx's innovation in IT has gone through more than ten years of development and still maintains a leading position in the industry. The launch of the special All come from the vigorous exertion of the enterprise's innovative spirit. Under the new situation, how to use the form of activities to bring the company's original relatively concentrated innovative ideas into full play in all matters closely related to the development of the company has become a common problem faced by every xx person in the new era.

2 Brand victory reflects the pattern that the securities industry will move towards after it develops from the era of quantitative competitiveness to the era of technological competitiveness. Since there is no experience in the development of China’s securities industry market, only Being able to carry out strategic planning in compliance with market rules, the era of brand competitiveness in the securities industry will surely come. Continuously planning and improving the brand is one of the important strategic manifestations of xx adapting to the development of the times.