Traditional Culture Encyclopedia - Photography and portraiture - What is the development prospect of wedding photography?
What is the development prospect of wedding photography?
Market positioning stage. At this time, if you have an impression, you will remember 1990 that there were not only wedding photography companies, but also XX photo studio and art photo studio. We can see that the only thing that survives now is wedding photography. At this time, both photography and wedding dresses are luxury goods in the eyes of the public. Why? It's simple. It takes at least 1-2 years to learn photography and film chronology. To buy a wedding dress, you have to take a green leather train to Beijing and Shanghai for 3-4 days. Ordinary people pay 300 a month. Average price of wedding photos 1200-2000. The operation of the truly technical photo studio during this period can be described by the boss's memory: "At that time, we didn't sell it at all, and the guests lined up at the counter to pay, and they lined up outside from the door before opening the door in the early morning." In the digital age. In this era, all aspects of China are developing vigorously. The emergence of digital cameras and fool cameras has greatly lowered the threshold for opening a photo studio, and the development of technology has led to drastic changes in this industry. Photographers who only get 800-2000 a month, with the makeup artist's wife, can leave the store with a basic salary of 300. Yes, the concept of retail appeared at this time. Because photo studios are everywhere, and the technical quality in the digital age is difficult to highlight, the industry is immature, and the market demand is large, no one cares about product standards. So the whole studio industry began to enter a state of crazy sales: outreach, taking 2000 MINUS 500, making a show, taking photos to send pots, rice cookers, washing machines, quilts ... no matter whether the technology is good or not, what can be sold will make money. The era of standardization. With the passage of time, the studio whose products can reach a certain quality has survived. There are national chains that operate well: ancient photography, Mrs. Jin, color, everlasting, and so on. Both of them are strong in standardization. At the same time, the market began to call for unique shooting needs. I don't like the same photos, so because of the low price in the industry. A studio appeared in the office building opposite the big photo studio. And he died quickly. In the end, two or three survived. Become as big as a photo studio.
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