College Students' Network Marketing Plan Book Model

College students already have the ability to plan. If you have a good idea, you might as well write a plan book. The following is the "Model of College Students' Network Marketing Plan" compiled by me for your reference only. Welcome to read it.

Ben-I network marketing is advertising on the website, and you need to have a general understanding of various websites. You can contact xx to let them advertise. This is a time-saving, labor-saving and effective strategy, and it is a tried and tested advertising method. However, we should do a good job of market research before advertising.

I. Market analysis

Mainly take the network as the main channel for customer development, and take the physical store as the auxiliary to carry out online marketing. Therefore, there are two kinds of target customers, one is online customers, who have the habit of surfing the Internet and are used to obtaining information through the Internet for online shopping. Married people with this feature are the main target customers, and the other is customers who come to the door directly through stores and maintain and develop through the Internet. Through their online platform promotion activities, online booking and ordering can be realized through word of mouth. This is also in line with the characteristics of online marketing and word-of-mouth marketing, and it is more targeted.

The characteristics of main target customers are as follows:

1, location: mainly in xx and surrounding counties and cities, radiating the whole province of xx.

2. Education: junior college, bachelor degree.

3. Gender: distinguish between men and women.

4. Office location: office building.

5. Consumption type: perceptual consumption, mixed fashion consumption.

Second, the purpose and business model

Purpose: to implement comprehensive network marketing, develop services and strive for more customers; We provide not only photos, but also a treasure and fashion; Positive and optimistic modern lifestyle;

Business model: btoc's business model, online brand promotion and potential customer development; The website and the physical store are combined into one.

Third, product overview

Wedding photography service, costume rental, wedding dress sales, related product sales, clothing customization.

Fourth, the marketing website construction

Set the goal of the website accurately: be clear about what the website wants visitors to do on the website. Because the studio products probably have wedding photography services, wedding rentals and wedding sales. Our goals include online rental, online wedding dress sales, online photo booking, online customer registration, online customer consultation, online coupon download, online customer comments, online wedding dress fitting, in-store direct customer consultation and telephone consultation.

Verb (abbreviation of verb) marketing mix strategy

New product development strategy: according to the characteristics of network target customers, develop new services on the basis of existing products. Mainly analyze the advantages and disadvantages of competitors, and carry out targeted short-term product development.

Product pricing strategy: according to the characteristics of network target customers and the price of facade stores, different pricing strategies are formulated. Mainly divided into facade store price, membership price, online booking price and holiday promotion price.

1, according to different times and festivals, set the promotion price and the number of ceiling price concessions.

By setting different prices, attract the attention of unnecessary customers, increase the traffic of the website, and increase the opportunities for customers to go to the facade shop through the website. Give customers different and diverse choices.

2. With the help of the price of the facade store, customers who have no direct transaction with the customers who come to the store for consultation will be given preferential treatment as long as the customers make an appointment online within a specific time. The purpose is to improve the conversion rate of customers through the website platform.

3. Conduct membership marketing for customers, register as members online and enjoy preferential prices, so as to collect customer information. Accumulate a lot of customer information to facilitate customers' regular development. Divide members into different levels. Different members offer different prices and value-added services.

4. Make pricing according to the different online booking methods, make relevant price concessions for customers who book directly online, and go to the store for pricing after consulting online customers. Set different prices for customers who get information through the website and go directly to the store.

Diversified channel construction strategy: mainly through the website as the main platform, combined with physical stores and customers to build a variety of channels.

1, experiential marketing: through the establishment of a stronger experiential website function, we can reflect the company's alienated products and unique services, and design a customer's wedding dress fitting function online, so that customers can choose to try on the wedding dress effect. You can also get a unique online experience, reflect the company's unique online service model, and establish a unique website function model.

2. Website itself: Enhance the marketing function and customer experience function of the website itself, so that customers can get more comprehensive information. A more complete and novel experience. Increase the time that customers stay on the website and the number of counterclaims. Through the website to increase customer trust, to achieve the role of customer word-of-mouth publicity.

3. Combine the physical store to promote the website platform, let the employees of the physical store promote the website to the customers who enter the store, let the customers visit the website, and promote the website platform and offline website with the help of existing print media, such as signboards, business cards, brochures and other tools.

4. Through the marketing strategy that the customer is a partner: establish a model recommended by the customer and give the customer a certain commission. Let customers become partners and our sales staff, and achieve the purpose of customer recommendation by establishing this model. Realize the management of customers with the help of network platform.

Promotion strategy: realize value-added promotion to customers with the help of internet multimedia, provide customers with electronic photo album production services, and combine with other products.

Sixth, the choice of online marketing tools.

The foundation of network marketing is how to increase the traffic of the website and how to make the website known and visited by more potential customers. This is the first step in developing network marketing. That is, the promotion of the website. Of course, the promotion of websites plays a very important role in online marketing.

Search engine promotion: mainly pay for network promotion and seo of network promotion. In the process of search engine promotion, the focus is mainly on the selection of keywords, so as to select keywords more accurately. Mainly focus on target customers, not blindly pursuing website traffic. The main work is in data research, and the keywords are put into optimization through data receipt.

Offline promotion: Promote websites with offline print media: traditional media such as business cards, logos and color pages.

College students' network marketing plan mode 2 1. The purpose and task of marketing plan

This plan is a network marketing plan, which aims to make snack food successfully launched on the Internet, gain more market share in the dazzling snack food network market, win the favor of consumers, gain greater corporate interests, and be recognized by the vast number of online consumers on the Internet.

Second, the product overview

The main selling point of snack food is not supplementing nutrition, but its unique delicacy or something that gives consumers a good leisure enjoyment. There are three main consumption characteristics of snack food: flavor, nutrition, enjoyment and characteristics. Consumers cover all groups: children's snacks, teenagers' enjoyment and leisure interests of adults and the elderly. As a huge and rapidly expanding market, the snack food market has the following characteristics, and it is also the mainstream direction of snack food:

(A) increasingly close to people's eating habits and psychology

1, with soup, easy to chew, easy to swallow, easy to digest, such as binding potato chips with mineral water;

2. To satisfy the mentality of seeking novelty and change, people's taste buds must be constantly stimulated by new tastes or tastes in order to maintain a continuous sense of satisfaction;

3. Health, although consumers are not very clear about it, is very important among the influencing factors of their purchase decision. Consumers will have a certain demand for the functionality of food, and different functions become the premise of market segmentation;

(B) from people's buying and consuming habits and psychology.

1, convenient, selling point should be close, and the purchase process should reflect the concept of leisure;

2, timeliness, to meet their irrational needs on a whim;

3, observability, leisure is a comprehensive concept, not only delicious but also beautiful, where is the best in the store? Bulk product area;

4, participation, everyone has a desire to dominate, delicious and fun;

Third, the market environment analysis

1, environmental conditions of snack food industry

Since the 1990s, foreigners' snack foods have entered the country on a large scale. 10 years later, the snack food market has undergone earth-shaking changes. Only in xx years, biscuits reached 6.5438+0.5 million tons, and the annual sales revenue exceeded 65.438+0.5 billion, an increase of 654.38+0.8. 25%。 In recent years, China's snack food industry has developed rapidly, benefiting from the continuous improvement of production technology and the continuous expansion of downstream demand market. The development situation of snack food industry in China and xx market is very promising.

2. Online consumer analysis

(1) Network User Analysis

With the popularity of the Internet, more and more people have joined the ranks of netizens. By March of xx, the number of netizens in China had increased by13.3 million. Among netizens, the proportion of young people aged 18-24 is the highest, reaching 37. 3%, followed by 65438+ aged under 08 (17.6%) and 25-30 (17.0%). The age structure of netizens still shows the characteristics of younger age. Middle school students account for the largest proportion of netizens, reaching 28%.

(2) The rapid popularization of online shopping consumption.

With the popularity of the Internet, online shopping has gradually become one of people's consumption patterns. Online shopping is safe, convenient and fast, which is the future development trend. At present, there are two main service modes of online shopping: c2c platform, that is, e-commerce between individuals, that is, the mode of individual merchants to consumers; B2c platform is an e-commerce between businesses and individuals, that is, the mode of enterprises (or units) to consumers.

3. Analysis of the characteristics of snack food

① The rise of young consumer groups

② Healthy food is in the leading position.

③ Different types of snack foods have different popularity.

④ High-income families have become the mainstream of snack food consumption.

⑤ The product update speed is fast.

Fourthly, the analysis of snack food customer groups.

Children and young women are the mainstream consumers of snack food at present. Correspondence analysis shows that fashionable food, especially snack food, is no longer the patent of children, especially young women have become mainstream consumers. The survey shows that 65,438+08 ~ 24-year-old young women with high school/technical secondary school or college education are the mainstream group to guide the consumption of fashionable food, and they like to buy more fashionable brands when buying food; On the contrary, men aged 3 1 ~35 are not interested in fashionable food.

College students' network marketing plan book promotion project mode 3: integrated network marketing of tourist attractions

Promotion time: 6-8 months.

Promotion cost: 6.5438+0.5 million yuan, and the market suggested price is 200,000 yuan.

First, the promotion content

1, search engine marketing

Keyword information optimization: according to the demand of promotion, the keywords suitable for-and-are statistically screened by analyzing the search heat of keywords, and information optimization services are provided for eight keywords to ensure that the promotion information of 1-5 can appear on the first page of Baidu search results page. At the same time, it provides ranking position maintenance during cooperation execution.

The keyword list includes, for example, top ten brands of bathroom, China bathroom, well-known bathroom, solid wood furniture, China furniture, panel furniture, China lighting, lighting lamps, lighting brands, China lighting, paint and latex paint.

2. Public relations communication through online media

Create and publish brand articles (brand ideas, channels and honors) and new product articles (product technologies, trends and applications) with the theme of brand communication and product promotion.

Number of creations: 50 media releases: 4/forum releases: 25/forum releases: total releases > 1400, audience reach >; 1.5 million.

3. Internet news event marketing

(1) For news events with communication value, tap the news value, form a series of topics, organize the creation of original reports and comments to spread on the Internet, realize the secondary design promotion of such news events during the promotion period, and enhance the sex, influence and reputation of corporate brands/products;

(2) With the help of social and industry hotspots, create news events for-brands and products, such as the latest technology, product upgrades, industry research reports, social hot people, etc. And organize the design and promotion of such news events 2-3 times during the promotion period to enhance the influence and reputation of corporate brands/products.

Number of creations: 50 media releases: 4/forum releases: 25/forum releases: total releases > 1400, audience reach >; 1.5 million.

4. Promote online forums

Organize a forum special promotion every 10 day, publish and maintain 1 forum theme posts (500-2000 words), and put 100 brand and product reports in the forum.

Number of posts created: 22 forums published: 30/article

To achieve the goal: the total number of articles published is > 800, the audience reaches > 800,000, and the number of forum replies is > 1 10,000.

5. Network theme promotion

With the theme of new product release, consumption trend and fashion trend, and product application, we design and produce online topics, and comprehensively interpret and report brand strength, product advantages and application trends.

Number of topics: number of four websites published: 5/article (text link provided in the article)

Achieve the goal: the total number of articles published is > 20, and the audience number is > 200,000.

6. Product placement marketing

Brand story: With the theme of "home" and "decoration" and the growth, advantages, history and culture of the enterprise as the content, write legendary and interesting stories about the brand and products of the enterprise, and convey the shock and value brought by the brand/product of the enterprise through the story, which will subtly influence users.

Number of stories created: 5 (deeply embedded brands and products) Forum publishing volume: 40 forums/articles effect estimation: total publishing volume > 200 articles, audience reaching volume > 600,000, total reply volume > 2000.

Second, value-for-money gifts.

(1) published two articles on brand marketing on 20 websites including entrepreneurship, finance and marketing, which were recommended by the home page;

(2) The winning consultant planner introduced the case of-in the relevant articles published in the print media;

(3) Provide consulting and suggestion services for product promotion activities and brand promotion plans.

Third, promote websites and forums.

There are 50 mainstream websites in the furniture/paint/lighting/bathroom industry, and 80 influential online communities in the fields of decoration, design, building materials, lighting/paint/furniture/bathroom, daily consumption, and women (see the list of media and forums for details).

Iv. promotion objectives and effects

This network promotion covers 130 media and forums, with more than 120 creative articles and more than 3,000 published articles. Direct promotion effect to achieve brand and product exposure of more than 5 million; The keyword "-"has increased by more than 200,000 (/300,000) in Baidu search engine, and the keywords corresponding to key promotion products have increased by more than 30,000; During the promotion period, the exposure rate of the "-"brand within the effective range of the Internet will occupy the industry advantage, and the attention and trust of the target groups (home improvement designers, consumers, distributors and media) will be significantly enhanced to promote sales.

Verb (abbreviation for verb) carries out monitoring

Submit the detailed list of monthly work plan after signing the contract and before implementation, and provide the monthly project implementation report after implementation, including the number of articles, media reports, search performance and other data. During the implementation, 1-2 link summary is provided every month, which can monitor the quantity and quality of articles, news creativity, media and forum performance online.