Traditional Culture Encyclopedia - Photography and portraiture - How many standards does a good album design need?

How many standards does a good album design need?

A creative and readable picture book can fully display the style, business philosophy, products and brand image of the enterprise, which is the key link of enterprise promotion.

At present, the album size specifications generally include:

16 opening: 2 10×285 (mm) front opening: 185×260 (mm)

8 Openness: 285× 420mm Correctness: 260× 370mm

4 Openness: 420×570 (mm) Correctness: 370×540 (mm)

2 Openness: 570× 840mm Correctness: 540× 740mm

Among them, the conventional photo album size is: magnanimous16,210× 285mm.

Description: The size of the conventional album is 16, that is, 2 10x285mm, which is divided into vertical version and horizontal version.

The size of the vertical photo album after expansion is twice that of 16, that is, the size of the horizontal photo album is greater than 8, which means that two vertical photo albums can be printed on 8-size paper, but two horizontal photo albums cannot be printed. Comparatively speaking, horizontal photo album will cause paper waste and higher printing cost. Therefore, on the premise of not affecting the design effect of the album, it is suggested to use 16 format for vertical design and printing.

The cover design of the album is like the face of the album, which not only protects the album, but also condenses the inner meaning of the album. Through the combination of words, images, colors and other elements, the information to be conveyed should be visualized and fully displayed by using abstract or realistic expressions. So, how to create a cover that is refreshing and can fully reflect the contents of the album?

The expression form of album cover design

On the cover of 0 1. only the title of the book, the name of the author and the name of the publishing house are marked. Use plain white paper and print one or two colors. This design is mostly used in academic books and specialized works.

02. Design with vivid expression, concise explanation and images (paintings or photos) that basically reflect the main points of the content as elements. This album cover design is mostly used for practical and entertaining album addition.

03. It may be difficult to convey the meaning of the content only through basic text elements. In order to make it easier for readers to understand, articles or photos are directly selected from the words in the book and quoted on the cover design of the album.

04. From words to cover performance, the four elements of words, images, colors and materials are comprehensively used to create a comprehensive expression of creativity. This design form is more suitable for cultural, artistic and ideological reading materials. The expressive force of its content and emotion often gives people a taste of infinite artistic conception visually and even from the heart.

The cover is actually a reproduction of the essence of the album content that echoes the text. The design form of album cover is not limited to the above four kinds. Excellent design should be based on jumping out of restrictions, expressing and transcending content, and achieving unity with connotation.