What are the types of online advertisements?

Advertisements can be classified according to different attributes.

(A) by media classification

1. Print advertisement

It mainly includes print advertisements and print advertisements. Print advertisements include newspaper advertisements, magazine advertisements, book advertisements, poster advertisements, flyer advertisements, product catalogues, agency introductions, etc. Printing and painting advertisements include wall advertisements, street sign advertisements, tool advertisements, packaging advertisements and calendar advertisements.

2. Electronic advertising

There are mainly radio advertisements, TV advertisements, movie advertisements, computer network advertisements, electronic display advertisements, neon lamp advertisements and so on.

3. Physical advertising

It mainly includes physical advertising, window advertisement and gift advertisement.

(2) Classify places according to advertisements.

1. Selling live advertisements

Refers to advertisements placed inside and outside the sales place. It mainly includes window advertisements, shelf display advertisements, indoor and outdoor colorful flag advertisements, cartoon advertisements and giant commodity advertisements.

2. Non-sales live advertisements

Refers to all forms of advertising that exist outside the sales place.

(3) Classification according to advertising content

1. Commercial advertisement

Commercial advertising is the most common form of advertising, and it is also the key object of theoretical research in advertising. Commercial advertisements aim at selling commodities and provide consumers with commodity information.

2. Cultural advertisements

Advertisements that spread science, culture, education, sports, press and publication, etc.

3. Social advertising

Refers to advertisements that provide social services. For example: social welfare, medical care, social insurance, marriage, missing persons, loss reporting, recruitment, house change, etc.

4. Government announcement

Refers to the announcement issued by government departments, and also has the function of advertising. For example, public information released by public security, transportation, courts, finance, taxation, industry and commerce, health and other departments.

(four) according to the purpose of advertising classification

1. product advertisement

Advertisements that introduce product features to consumers and sell products directly in order to open up sales and increase market share.

2. Public * * * relationship advertisements

Refers to the advertisement aimed at establishing a good social image of the institution, increasing public confidence in the institution and establishing an excellent reputation of the institution.

(five) according to the form of advertising classification:

1. Photo advertisement

It mainly includes photography advertisements and information advertisements. Expressed in a realistic and creative form.

2. Text advertising

Refers to the form of expressing the content of advertising appeal through creative writing. Text advertisements can give people space for image and association.

advertise

Refers to the use of various performing arts forms to achieve advertising purposes through the artistic rendering of performers.

4. Text advertising

Refers to the use of language art and skills to influence the public advertising form. It is impossible for most forms of advertisements to exaggerate advertisements in a specific range without using lobbying language, only aiming at a certain aspect or even a certain point of the enterprise or product.

5. Comprehensive advertising

This is an advertisement that combines several advertising forms and makes up for the deficiency of a single art form.

(six) according to the advertising stage classification

1. Advocate advertising

This kind of advertisement, also called original advertisement, aims to open up a new product market or introduce a new concept to the market. The point of this kind of advertisement is to let people know.

2. Competitive advertising

This kind of advertisement is also called comparative advertisement. By comparing one's own goods with others' goods, it shows the advantages of one's own goods and allows the public to subscribe selectively. This kind of advertisement emphasizes the uniqueness of its own products. Many countries have certain restrictions on comparative advertising in advertising legislation.

3. Instant advertising

This kind of advertisement, also known as reminder advertisement and memo advertisement, refers to that after the goods are sold to a certain stage, the goods are well known to the public, and the names of the goods are often prompted to the public to promote the sales of the goods.

In addition to the above classification, there are many other classification methods for advertisements. According to the method of advertising appeal, advertising can be divided into rational appeal advertising and emotional appeal advertising; According to the speed at which advertisements produce effects, advertisements can be divided into timeliness advertisements and procrastination advertisements. According to the influence of advertisements on the public, advertisements can be divided into impression advertisements, explanatory advertisements and emotional advertisements. According to the target audience, advertisements can be divided into: advertisements aimed at children, youth, women, high-income class and working class; According to the requirements of advertising in communication time, advertising can be divided into opportunistic advertising, long-term advertising and short-term advertising.