What is the market prospect of VR panorama?

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The core data of this paper: China Virtual Reality (VR) terminal equipment shipments; Comparison of mainstream VR terminal devices

1, VR terminal equipment.

Generally speaking, according to the configuration and usage, VR terminal equipment can be divided into three categories: host /PC VR, all-in-one head display, and mobile phone box head display. The configuration, advantages and disadvantages, and application scenarios of the three are compared as follows:

2. The development of virtual reality terminal equipment in China.

From digital accessories to independent terminals, VR all-in-one machine has become industry knowledge. In 20 14, with the release of VR boxes by Samsung and Google, with the help of "Huaqiang North Department" in China, tens of millions of consumers came into contact with the most elementary VR equipment. VR box belongs to the accessories or peripheral products of mobile phones in positioning, and its calculation, transmission, storage and interaction all depend on mobile phones. In 20 16, Oculus, HTC and Sony successively launched consumer-grade VR glasses, which marked that the real immersive VR experience was officially put into civilian use, and a large number of domestic startup companies successively released new products, such as 3Glasses, Dapeng and Hyperreal. In 20 17, Microsoft launched PC together with Lenovo, Dell, Samsung, Acer and Hewlett-Packard.

VR glasses released by valveindex, 2019; PCVR relies on PC for calculation, storage and communication, but the display and interaction are independent. personal computer

Although VR is regarded as a peripheral accessory of PC, its function has gradually become independent.

In 20 19, Oculus released the first generation of 6DOFVR all-in-one machine Quest, and the mobile VR represented by Quest gradually replaced PCVR and became the mainstream of the times, which successfully promoted the content ecology of the consumer side to a virtuous circle.

In 20021year, domestic local VR manufacturers launched new products one after another, and the iterative rhythm was obviously accelerated. These include Pico Neo3, Adventure VR series and Nolo.

Sonic is a model with a large share of 202 1 online e-commerce platform. The price of new products is concentrated in 2000~

3,000 yuan, with various promotion methods such as punching out cards and buying free content from manufacturers, the sales volume at the C-end increased substantially, and the domestic VR was 202 1 year.

C-end share of all-in-one machine market reached 46. 1%. VR all-in-one machine has become the mainstream product type in the current VR terminal equipment market. According to the data released by IDC, in the first quarter of 2022, China's VR head display shipments were 257,000 units, including 228,000 VR all-in-one units, accounting for 88.9% of the total VR shipments including Pico.

Neo3, Adventure Dream and Adventure 3 are the top three product models in the consumer market.

3. The market status of virtual reality terminal equipment in China.

China's VR all-in-one machine with independent computing power, independent interaction, independent display and independent content platform has become the mainstream virtual reality (VR) terminal equipment.

In China market, the VR all-in-one manufacturers mainly include HTC.

VIVE, Pico, 3Glasses, yingchuang technology, DPVR, iqiyi, etc. PC/ host VR manufacturers mainly include Lexiang Technology, Ant Vision Technology and 3Glasses. Mobile phone box manufacturers mainly include Storm Mirror and Fireworks Workshop.

According to the data of Shenzhen Artificial Intelligence Industry Association and IDC, from 20 18 to 20021year, the shipments of VR terminal equipment in China continued to grow, and the shipments of VR terminal equipment in China reached 3.65 million units in 20021year, up by 13.5% year-on-year.

Note: The data of 20 18-20 19 are from IDC, and the data of 2020-202 1 are from Shenzhen Artificial Intelligence Industry Association.

4. Comparison of domestic mainstream VR terminal equipment.

At present, the parameters of mainstream VR devices have met the requirements of basic experience, and the form of all-in-one machine conforms to the interactive intuition of users. Compared with 20 16, 202 1 has obviously improved the hardware parameters of VR equipment. 202 1, and the monocular resolution is improved from 1080p five years ago to 2k; Zeng high-end computer

The unique 90Hz refresh rate of VR has been basically popularized in all-in-one machines; 6DoF interactive monitoring mode is switched from outside to inside, which is more convenient. Most BR all-in-one machines use Qualcomm chips. Parameters such as weight and visual field are also slightly optimized. The improvement of hardware parameters has become the basis for consumers to try a new generation of VR devices.

For more research and analysis of this industry, please refer to the analysis report of China Virtual Reality (VR) Industry Market Foresight and Investment Strategic Planning by Forward-looking Industry Research Institute.