Lao Luo teaches you how to write news (7) How to master 6W and write a good news lead.

? Yesterday, a Japanese scholar visited Shuxiang Station, and two couples participated in the interview. A photographer wrote a news report:

This newspaper? On the morning of April 28th, Mr. Guo Bin, president of Beijing Xicheng District Library Management Association, cooperated with Dr. Yong Banlong, a professor at Tsunami University, and Zhang Xiaofang, a master of library science in Peking University, to exchange and study at Yude Shuxiang Station.

Old Luo Gang pondered the news lead for a long time, so he invited the silly couple to the editor's house for tea.

Two-goods couples who are new to journalism understand that the style of news reporting is simply divided into news and communication. News is news in a narrow sense, which is a brief report on the recent facts that have social significance and aroused public interest. Therefore, authenticity, timeliness, few words and small space have become the basic characteristics of news. Communication, also known as detail news, is the deepening and visualization of news.

Lao Luo asked the idiot couple if they knew the six elements of news. ——6W！ That is when (when), where (where), who (who), what (what), why (why), how (how). Idiot brother blurted out.

Yes, Lao Luo nodded with satisfaction. A news report, whether news or communication, must contain these six factors. Although the sparrow is small, it has all aspects. At the beginning of news, news leads are required to list all "6W" like "clothesline".

This press release submitted by an idiot couple is undoubtedly a short message. Look at the message lead first, that is, the first sentence or paragraph at the beginning. The introduction requires that the most important and wonderful facts in the news should be written in extremely concise words, and an outline should be drawn to draw the full text and attract readers.

This lead does not list all the news elements like a clothesline, but captures the more important elements: when, where, who and what, which can be said to be an inverted pyramid lead that meets the standards. First, write the most newsworthy part of news events in the introduction (news value is the most prominent, latest and interesting part of news; Secondly, in the body of the report, according to the importance of each element of the incident, it is written down in descending order, and the last is the least important; In this way, all the news elements are explained clearly, but there is nothing brilliant.

As the beginning of news, a newspaper can win the competition if it has a unique angle to attract readers. Traditional news writing takes the inverted pyramid as the essence, emphasizing the most important information in the introduction. But there are six "W" in news facts. Which is the most important and which "W" readers want to know most is to test journalists' news writing ability. Faced with the same "W", smart writers will also choose a unique starting point.

Please look at Lao Luo's pen and change it as follows-

This newspaper? "April on earth is beautiful, and books attract friends and companions." On the morning of April 28th, accompanied by Guo Bin, president of Beijing Xicheng District Library Management Association, Dr. Yongban, a professor at Tsunami University, came to Yude Shuxiang Station for community cultural exchange.

? The revised introduction breaks the conventional writing mode and skillfully uses ancient poems and new words. Even if the lead is more concise, it makes the lead colorful and full of scholarly atmosphere, revealing a strong human touch and giving readers an aesthetic pleasure. As long as the "text" is proper and the rhetoric is skillfully used, the lead will be greatly improved and shine brilliantly.

? The couple nodded excitedly and even said that the harvest was not small. Hall's daughter-in-law is usually very strange. Suddenly, her brain opened wide. Ask Lao Luo, since the news lead should first attract readers, why not set a "suspense" from the beginning! She tried to rewrite the main character again-

This newspaper? "April on earth is beautiful, and books attract friends and companions." On the morning of April 28th, Yude Shuxiang Station welcomed an old man from Japan. Accompanied by Guo Bin, president of Beijing Xicheng District Library Management Association, he visited Shuxiang Post Station and took a group photo in the "Anti-Japanese War Bookstore" for a long time.

? "Wonderful!" Lao Luo is full of praise. Set "suspense" in the news lead, don't say it directly first, arouse the reader's appetite and "force" you to continue reading. Why did this Japanese old man come to Shuxiang Station and wait for a long time in the "Anti-Japanese War Bookstore"? Will there be a thrilling story behind it? -Readers can't wait to keep reading.

? Although there are many types of lead writing methods, no matter which type, the common characteristics are "the most important person comes first", "the freshest person comes first" and "the most striking person comes first".

? Idiot couples can write news leads!