What are the ways of social media marketing?

The Internet has one of the most popular profit models: the free model. People like free things and promotions. This strategy has been used by our brand advertisers many times. Through such activities, we can get the participation of consumers, try new products, get feedback from users and receive market samples.

However, in the social media environment, using free delivery, the viral spread of promotional activities has further amplified the influence of communication, and the influence of activities has surpassed that of gift recipients. For example, McDonald's launched a virus spread campaign to get 2 million drinks for free through IM. Users actively participate and get a good user experience. Lipton green tea is delivered to your door for free. Just fill in the name, address and telephone number of your friend who wants to deliver tea in Lipton official website, and Lipton will deliver tea free of charge during working hours. Many such promotions spread quickly on Twitter.

For example, Starbucks and Burger King use their official twitter ID to send out some promotions and preferential activities, and users madly forward the tweets of the activities. In the end, the organizers had to increase the amount of preferential activities and extend the time of activities.

Tip: When everyone's interest is aroused, we should grasp the promotion scope and the number of gifts. Otherwise, you may not be able to control the user's emotions. Bring a lot of negative word-of-mouth communication.

2. Excellent content

It is more difficult to protect intellectual property rights on the Internet. There is not much original content, and a large number of copies are flooding the network. "Content is king" is very suitable for the current Internet. Because of this, "content marketing" was born.

/Content Marketing ",a subdivision. In the social media environment, marketers must make really excellent content, and really have a voice with consumers, so that consumers feel shocked or sincerely smile.

The spontaneous spread of users on social media is based on the fact that users like your content, such as videos and pictures; Users are willing to forward posts and share their feelings with good friends. No one will share shoddy content marketing.

For example, forwarding posts on websites such as Xin Kai. Com and voting are excellent communication tools for our enterprise to carry out social media marketing. At present, few enterprises really maximize their marketing value. Recently, video marketing is very popular in China, and it actively seizes video playback platforms such as Youku and Tudou. Among them, we saw the violent video of the Shanghai girl "Sister Xiong" widely spread in Kaixin.com and other communities, which finally attracted the attention of relevant offline media. On YouTube, the video challenging Mr. Bush's flying shoes incident was finally used by manufacturers. The video was shared and forwarded, and finally played more than one million times. Browsers have seen various marketing activities, which put forward higher requirements and greater creativity for our marketers. Do excellent content with your heart, and you will be recognized by everyone.

Pluck the inner strings.

If we really want to mobilize users to participate in the spread of social media activities, we need to grasp the emotional password of users and the way to communicate with them, go deep into the hearts of users and actively shape the influence of brands. We need to use the emotional chain of * * * to create attractive content.

For example, widely circulated memories of the post-80s childhood: Astro Boy, playing cards and campus folk songs. The reason is that the mainstream users of the Internet are post-80s. This series of videos and pictures can touch everyone's heartstrings and go back to childhood. In fact, the case of "Jia your mother called you home for dinner" reminds many people of childhood scenes, playing outside, and parents shouting to go home for dinner and do their homework.

Emotions don't lie. In social media, brands strike a chord with users. Why shouldn't users participate in activities? Why is there no good user experience?

The above marketing content is extracted from China Training Network, hoping to give reference.