Development of advertising photography

Before the birth of photography, or strictly speaking, before photography can be spread through excellent printing, the field of advertising communication has always been the competition between painting and words. The formation of advertising photography was mainly developed in the 20th century, and its form was constantly improved with the development of printing media plate-making technology. In the 50 years after the invention of photography, it is still difficult for photography to enter the advertising field, mainly because the reproduction technology of photography has not reached satisfactory quality, and the spread of photography can only be a simple reproduction technology, which is difficult to transmit image information in a wider space, and the cost is expensive, which ordinary advertisers cannot afford.

With the development and activity of social economy, advertising has become an effective way to convey commodity information. Manufacturers promote products and commodities through advertisements, and consumers understand and find suitable items through advertisements. In the early days, advertisements relied on words and paintings. With the development of photography technology, the enthusiasm of photographic works and the strong visual effect of showing details greatly improve the credibility and memory effect of advertising pictures, and become the preferred form of modern advertising images. In a large number of newspapers, magazines, street signs, posters, catalogue samples, brochures and various forms of advertisements, a large number of photos can be seen everywhere. These photos all belong to the category of advertising photography. Commercial advertising photography is called commercial advertising photography.

Advertising photography is a commercial service industry. Commercial photography and advertising photography are a kind of photography creation attached to economic activities, but they are not purely economic activities. They have a strong artistic creation color, and still life, scenery, people, architecture, sports, stage and other subjects can be the objects of advertising photography. Therefore, advertising photography is all-round and all-round photography.