How does the early education center drain?

Drainage requires parents to enter the store. Only by visiting the store can you see the environment, courses and teachers of the center, and you will have the willingness to experience consultation and enroll in classes. Therefore, drainage is a difficult point in all centers and a point that must be overcome. So how can we better promote the drainage work? I mainly give some methods from online and offline directions. How to implement it depends on the situation of each center.

Online:

1, WeChat group: Usually when we go shopping, merchants will let us into his WeChat group, so the customer accuracy rate of most merchants' WeChat groups is still quite high, at least people near the community. For example: community fruit groups, mother-infant groups, and groups selling baby clothes. Enter these groups, first add an avatar or a parent with a baby in the circle of friends, and then send a school introduction with a red envelope in the group, indicating that there are gifts in the store, such as picture books, bubble machines and building blocks. (Be sure to add WeChat before the advertisement. If the advertisement is sent first, it may be moved out by the merchant. You can also let teachers in and take turns advertising every few days. )

2, the circle of friends praised the gifts sent by the store. This is very simple and commonly used. Ask parents to forward the edited circle of friends to the store and bring gifts. Gifts can be better and more attractive. The first is to forward it to your circle of friends through the parents of members. This expansion is still very fast, but the choice of gifts is very important.

3. Advertising: advertising columns in nearby communities and communities, elevator advertisements, Tik Tok, WeChat media advertisements, etc. , release a product announcement.

4. Media promotion: establish the center's own accounts such as Tik Tok, A Aauto Quicker, official WeChat account and video number for promotion. This method needs long-term persistence and rich content, and will not be a fast-paced drainage, but long-term fishing for big fish may be popular one day.

Offline:

1, push the list: the most primitive, direct and effective way to get teachers to bring balloons and dolls. Go to the square, supermarket, near the school on a single page, and add WeChat.

2. Cross-industry cooperation: You can talk about cooperation with maternal and child shops, swimming pools, photography shops, cake shops, schools, libraries, playgrounds, maternal and child health hospitals, and moon center near the center. The list of cross-industry cooperation is very strong, but it is also relatively difficult because there are corresponding resources or conditions.

3. Publicity of community activities: hold some small activities in the places where the traffic of Little Square people in the community is concentrated, so that parents can register information and participate.

4. Expert lectures, parents' classes and lobbying activities: It is also a good way to hold parenting lectures in the center to let parents participate.

5. Part-time flyer staff: spend money to find full-time part-time staff to go to crowded intersections around, school gates during school hours, and sweep buildings in the community.

6. Member recommendation: Member recommendation is the highest quality way. Establish a certain degree of adhesion with members' parents and let them recommend friends around you. The recommendation rate of general parents is very high.

7. Drainage card: 9.9 yuan or 19.9 yuan can take a few classes and then give a small gift, which is also a long-term effective method.

These are also very conventional drainage methods, and some methods can also be used in combination. The specific practice of each method also depends on the center, and the control of specific details is very important. There is no bad drainage, only unexpected methods.