Is photography a hot medium or a cold medium?

Television and comics are cold media. Books, newspapers, radios, silent movies, photos, etc. They are "popular media" because they all work in a sense and don't need more associations.

These two words are two famous concepts put forward by McLuhan in media classification. Hot media means that the information transmitted is clear and clear, and the receiver can understand it without mobilizing more sensory and associative activities. It is "hot" in itself, and people don't need to "warm up" when processing information.

Books, newspapers, radios, silent movies, photos, etc. They are "popular media" because they all work in a sense and don't need more associations. However, McLuhan's classification of this cold and hot medium has no consistent standard, and there are contradictions in logic. So some people say that the classification of "hot and cold media" itself has little scientific and practical value. What is important is the enlightenment it gives us: different media act on people in different ways and produce different psychological and behavioral reactions, and the study of media should also take these factors into account.