Traditional Culture Encyclopedia - Photography and portraiture - What are the stories of "only one line of copywriting has been changed, and product sales have soared"?
What are the stories of "only one line of copywriting has been changed, and product sales have soared"?
"I don't care about eternity, I only care about having it", a classic advertising slogan that now looks full of Mary Sue's sense of sight. I don't know how many young people secretly wrote this sentence into love letters and confused how many innocent girls were ignorant. This slogan was written by the late Hong Kong advertising mogul Zhu Jiading (the husband of Hong Kong actress Cherie Chung), and Mike Chu was recorded in the history of Chinese advertising because of this sentence. In Hong Kong in the early 198s, "Tie Da Shi" was only a low-grade watch brand under the watch line of City Chain. In the face of Hong Kong, where all kinds of high-grade watches flooded the market at that time, "Tie Da Shi" was helpless and its business was bleak. Because the watch of "Tiedashi" belonged to the classical and nostalgic type at that time, Zhu Jiading and his creative team thought of the theme of the war in the 193s, and put the love story of ordinary people in such a big background, and chose the shooting method of the film as never before, so there was a series of advertisements of "Forever". Now think about it, isn't this series of commercials the grandfather's grandfather of the so-called micro-film advertisement? However, when you look at people's shooting methods at that time, the classic montage processing and the scenes changing in time and space, the point is that there is not a single line in the whole film, which is only set off by the tragic BGM. When the advertisement "I don't care about eternity, I only care about having it" comes out, I believe many people have been stabbed with a knife. This is sour!
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