Appreciation of Movie Poster Design-Seeking Analysis of Movie Poster-~

Which movie poster do you like? I have watched many movies recently and have been thinking about how to make an excellent movie poster.

Before watching a movie, it can stimulate your strong interest;

After watching the movie, you have an "epiphany" feeling about some plots in the movie;

Apart from the film, it is an independent aesthetic work.

Before 1980s, movie posters were all printed and produced by the mother party, especially those hand-painted movie posters with masters of painting, which not only improved the artistic taste of movie posters, but also had certain collection value. Nowadays, the introduction of high technology has brought a revolution to the production of movie posters, which makes the production of movie posters very convenient and easy. Compared with traditional craft posters, it has almost no collection value.

Watching movies is a luxury in an era when TV sets are not popular. In the era when mobile phones can watch movies, watching movies has become a daily necessity. Therefore, movie posters become more popular and commercialized, which weakens the artistry of movie posters.

But there are also a group of designers who use their own expressions to describe their love for movies. Their works are changeable in style, and they don't emphasize the star effect, but pay more attention to the expression of the essence of the film. The purpose of these posters is not how to "sell" the film, but as a deeper interpretation of the film from the audience's point of view, more like a review of the film.

Therefore, I selected a series of posters from three aspects to share and appreciate with you:

First, give you an epiphany.

0 1 Titanic

Cameron's classic Titanic was popular all over the world, and I still remember the poster at that time.

When the little plum on the original poster is in full swing, the poster picture on the lower right can remind you of the classic sentence "youjumpijump".

These excellent movie posters that you have never seen are definitely worth collecting!

The film begins with In the Center of the Sea, ends with In the Center of the Sea, and is finally sunk into the Atlantic by Grandma Ruth. I recommend this one to you. It was designed by LaurentDurieux. The core element of the poster is the desire for wealth and desire, using the most popular Trajan font in the film circle.

Excluding text messages, when I first saw this poster, it was difficult to connect it with Titanic. A closer look reveals that it is the heart of the sea hanging on Grandma Ruth's chest, and the shape of the collar cleverly constitutes the deck of the Titanic.

These excellent movie posters that you have never seen are definitely worth collecting!

02 Alone at Home

Probably my favorite comedy movie so far. 1990 movie, the plot, scene and characters are all good. Different from some comedy movies, its punch line comes from each actor's perfect interpretation of the role and, of course, the clever thinking of the screenwriter. After so many years, it seems that even the United States itself has failed to make the same film. The following poster design from AdamSimpson has also been cleverly thought by the designer. Kevin, the "kid", did not appear in the picture, but showed Kevin's wit through the antics of a stupid thief, as humorous as the plot of a movie! These excellent movie posters that you have never seen are definitely worth collecting!

Star Wars: The Last Jedi

Such as the title-"The Last Jedi", AndrewKwan's poster design has no suspense, and the title is given in the most intuitive way: the tired back is slowly disappearing against the blood of the sunset, a legend is over, and two suns are hanging in the air, which is the origin and the best destination of Luke.

04 Escape from Breaking Bad

The 90th Academy Award for Best Original Screenplay, a thoughtful film full of horror, racial issues and technological elements.

JayShaw's design is a common poster design style in the 1990s. It removes color and focuses on graphics and layout expression. The picture is fixed on the action of "taking out" the spoon from the head cup, which means to replace it intentionally, and also focuses on "GetOut" visually, which is meaningful. Just like this movie, fear will not appear when you think it is coming, but hiding in The Secret Behind is bolder than you think.

The jazz soundtrack and Rhodes' conspiracy theory in the film make the film full of black humor and irony.

05 "007: Ghost Party"

Whether you watch this movie or not, you must watch the title of "007: Ghost Party". Its expression can be appreciated as an independent film, and some people even give a better evaluation than the film.

The ring in the title of the film is the theme of the film: Ghost Party. The pattern on the ring is a combination of octopus and ghost. The poster of "007: Ghost Party" is full of handsome guys and beautiful women daniel craig and monica bellucci.

From this point of view, PedroB's poster. Like the title of "007: Ghost Party", Maia version prefers to express the theme of the film with octopus, ghost, skeleton and other elements.

The title of "007: Ghost Party"

Off-topic: The soundtrack of "007: Ghost Party" is "Writing" sung by British male singer SamSmith.

Swiss Army Man

Master Xing is right. Playing a dead body is a technical job. DanielRadcliffe, a famous actor in Harry Potter, plays a very important corpse in The Swiss Army Knife. This "corpse" can make faces, spit and do almost anything. It even shows amazing functions-the violent "fart flow" can be turned into a jet rowing boat, leaving the desert island with another protagonist, Hank.

This is a film classified by Baidu as plot, comedy and adventure. To be correct, this is a black comedy. Pedro Bo. Maia version of the Swiss Army Knife poster is designed from a special perspective. A close look at this special composition and absurd behavior is just like watching this movie.

07 heroes 6

There is no doubt that the popularity of Great White is much higher than the film itself. The facial modeling of "Dabai" is inspired by Bell in Japan. ShiyoonKim, a character designer, found that there was a slender gap connecting the two holes in the upper part of the clock, which inspired the design of lines connecting the two eyes.

This minimalist design concept without mouth allows Dabai to express emotions with blinking and body movements, but it gives you more explanations of Dabai's rich body language. BerkayDaglar's poster is very well interpreted.

Second, make a movie a still picture.

Aside from the plot, many movies have high-quality pictures. Among them, wes anderson's film "The Grand Budapest Hotel", in which the tone, props, scenery, high saturation color, and attention to the details of each frame have reached a paranoid level.

Such picture composition and color application bring a visual feast to the people watching the movie.

The poster works recommended below are not as simple as capturing pictures from films, but are used by designers through their personal styles.

star wars: episode vi return of the jedi

JaehwaLee's poster, with a clean background, creates a broad sense of space, which makes the role modeling more prominent, and the beauty of Star Wars fonts is unobstructed.

09 Batman

The beauty of black. Batman, as a dark hero, and the plot itself and scene style are active in the overall atmosphere of darkness, cleverly using black as an illustration, laying the emotional tone of the dark picture.

10 water story

Sargam fell in love with fishermen, although the times were fixed in the depressing background of the Cold War, which involved real social problems such as racial discrimination, homosexuality and gender weakness in today's society. But the story integrates lust and almost sacred love into the image of "water" and completes a beautiful and fantastic adult fairy tale.

Edward Scissorhands

It never snowed before where the hostess lived. Only when Edward appeared did white snow flowers begin to fly on that land. As a machine, Edward has almost no expression, and a pair of sharp scissors hands is not conducive to expressing feelings. The cold tone is even more memorable against his pale face.

12 Oscar Pistorius 2049

This film highlights the color without losing the dystopian feeling. The director is roger deakins. The picture is either a desert filled with smoke or a cold and humid rainy night, which successfully makes you feel uncomfortable in the future. Any frame of the picture is a work of art.

And the following poster, ChrisSkinner, through his personal style, reappears Cyberpunk-style street scenes and ambiguous neon tubes in front of you.

13 matrix

The classic sci-fi film of 20 years ago, ChrisSkinner described the scene in his own way, and the details were handled in detail, which can be enjoyed as an independent work.

Ask for movie poster analysis-~ this does not require information.

1 See what you want to show. It's charming.

Look at the visual effects of your photos and be attractive.

Just combine the two.

The warmth created by a large area of red and green in the poster of the French film "Angels Love Beauty"

You're considering other advantages.

Mainly regard movie posters as advertising ideas, and there will be different perspectives.

What is the appreciation and analysis of excellent poster works? Appreciation of excellent poster works includes:

1, comparative quotation: guide vision, create focus, and content is divided into primary and secondary. Color, size, thickness, cold and warm, light and shade can all be contrasted, and they must be bold and have obvious effects.

2. Alignment: make the layout orderly and beautiful. Do not use multiple alignments. Only one can reflect the neatness and unity of the picture.

3. Repetition: It can achieve unity and enhance the visual effect. It is generally used as a background. Be careful not to use one element too much, and other elements should be compared with it, otherwise it will easily confuse the key points.

4. Intimacy: Related elements together form a visual unit, which helps to organize information, reduce confusion and make the structure clearer, but it is not appropriate to group too much.

Poster type:

1, commercial poster

Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should match the product style and audience.

2. Cultural posters

Cultural posters refer to the propaganda posters of various social entertainment activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way.

3. Movie posters

Movie poster is a branch of poster, which is mainly used to attract the attention and stimulate the audience.

Movie Box Office

The role of income is somewhat similar to that of drama posters and cultural posters.