Expression techniques of foreign advertising photography images of advertising images

(1) Direct display method

This is a method that presents the subject in the most prominent and eye-catching way. This method can truly reproduce the surface texture, form and functional use of the object in terms of visual representation function, thus giving people a sense of trust and intimacy.

(2) Prominent Features Method

That is, a method of grasping the unique personality of an object and clearly expressing its distinctive features. These characteristics are generally determined by the image, nature, purpose and use function of the thing. In advertising photography, it is often used to highlight the brand and trademark of the product to achieve the purpose.

(3) Contrast and contrast method

This method highlights and emphasizes the nature and characteristics of things, making the two set off each other, creating a strong opposition effect, making the theme more vivid and intense .

(4) Reasonable exaggeration method

This method obviously exaggerates the characteristics and characteristics of things and the beautiful aspects of their personality to emphasize the essence of things and give people a sense of novelty and change.

(5) Use the method of association

That is, the connection between one thing and another thing evokes memories of similar life experiences and thoughts and feelings. They use feelings as the intermediary, through which things Move towards that thing.

(6) Humorous method

This method is to extend something that needs affirmation to the level of caricature infinitely by cleverly arranging interesting plots, resulting in Full of fun, laugh-provoking and thought-provoking humorous situations, which make the viewers understand.

(7) Borrow metaphors

That is, choose two things that are different in nature but have some similarities, and "use this object as a metaphor for the object." The metaphorical things may not be directly related to the theme, but they are consistent with the theme at a certain point, so the artistic effect of euphemistic expression can be obtained.

(8) Use emotion to support objects

In terms of expression techniques, focus on selecting content with emotional tendencies, use beautiful emotions to highlight the theme, and truly and fully reflect this aesthetic emotion , to achieve a beautiful artistic conception.

(9) Editing and combination method

That is, using special photography techniques or darkroom processing to change the photographic image, improve the expressiveness of the picture, give people a new visual experience, and open up new opportunities for people A strange and moving visual world.

(10) Series expression method

This is a commonly used expression method in foreign advertising photography. That is, a design technique that uses the same design elements and tone to develop and change a theme. The series design can create a complete visual impression, just like a montage with multi-viewpoint characteristics, producing beautiful rhythm and movement, and achieving special artistic effects.