Zhou Shengjun, the father of China wedding photography

I have done one thing all my life, that is, to be the first brand of wedding photography in China. Zhou Shengjun

Zhou Shengjun, male, 6 1 year old, from Chongqing, is the president of Chongqing Golden Lady Group Company. 1989 "Shanghai" started its business, leading "Mrs. Jin" to become the only well-known trademark in China. He is known as the father of wedding photography in China.

In 2006, Zhou Shengjun was finally able to catch his breath. His "Mrs. Jin" became the only "China Famous Trademark" among 45 photography enterprises in China, and was rated as the iconic brand of China photography industry, and also the "national business card" for China to display its image to the outside world, ranking among the top 500 Chinese brands.

From professional awards to famous trademarks in Chongqing, to the present glory, Zhou Shengjun finally realized his dream of gold medal-the first in the wedding photography industry in China.

"I have done one thing in my life, that is, to be the first brand of wedding photography in China." In order to achieve this goal, Zhou Shengjun has been struggling for 19 years.

1989, 43-year-old Zhou Shengjun went to the sea from the state-owned six-town photo studio in Chongqing, and took out all his possessions. He invested 65,000 US dollars with two people from Taiwan Province Province, two people from Hongkong and one person from Chengdu, and founded the first wholly foreign-owned enterprise "Chongqing Golden Lady Wedding Studio" in Chongqing. At that time, he had achieved the position of deputy general manager of that state-owned enterprise.

"Although state-owned enterprises are iron rice bowls, interpersonal relationships are too complicated. Three points focus on business and seven points on dealing with personnel. " When talking about the reasons for his resignation, Zhou Shengjun said.

People who know Zhou Shengjun say that Zhou Shengjun is obsessed with death. He set a goal and threw himself into it. However, the road to the first brand of wedding photography is not smooth sailing. Zhou Shengjun and his "Mrs. King" experienced many setbacks. In 2000, when people all over the world made new expectations and plans for entering the new millennium, Zhou Shengjun, 53, and his 10-year-old "Mrs. Kim" were going through a life-and-death battle.

That year, when Mrs. Jin became a household name and became popular, Mrs. Jin had an "internal crisis", and the shareholders who had cooperated for many years had cracks and were expanding day by day. At that time, some shareholders opened nightclubs in other places and some restaurants under the signboard of "Mrs. Kim". This has a great influence on the brand "Mrs. Kim", which focuses on wedding photography. On the other hand, Zhou Shengjun is a person who is "very absorbed in his work and doesn't like to develop branches and vines". Shareholders are arguing endlessly about the positioning of "Mrs. Kim". In the end, the six partners who worked hard together in the early years quit one by one, leaving only Zhou Shengjun and another Hongkong person.

With the withdrawal of partners, a large amount of funds also withdrew, and "Mrs. King" suffered a serious financial crisis. At the same time, a dark cloud-like "external crisis" has arrived.

This year, a great event happened in wedding photography, which caused a sensation in Chongqing-several photo studios in Chongqing, such as Taipei, Jingjing and Wen Yuan wedding dresses, all went up in smoke overnight, and the boss left with the money. It turned out that the competition in Chongqing photo studio was so fierce that many photo studios could not do it anymore. Some studio owners simply fled with the deposit paid by the newcomers. This made the reputation of the entire wedding photography industry fall to the bottom. In the whole incident, there were 1000 couples who paid the deposit without taking pictures! This is an industry disaster and a serious industry reputation crisis.

In the case of the credibility crisis in the industry, Zhou Shengjun stepped forward and made a bold decision: spend more than 200,000 yuan to take free wedding photos for the 1000 couple who paid the deposit. The amazing move of "Mrs. King" to pay for herself saved the reputation of the whole industry. Someone asked him afterwards: Do you think it is worthwhile for you to take the responsibility of the industry for other people's business? He said: Of course it's worth it. Although it lost more than 200,000 yuan, it gained the reputation of the whole industry and established a positive image of "Mrs. Kim". What's the point?

After this battle, "Mrs. Jin" gained great fame and has now developed into a well-known brand enterprise with diversified modern photography services. It owns 7 sub-brands and 14 industrial categories. More than 300 franchise chain enterprises cover 28 provinces, autonomous regions and municipalities directly under the central government, and have successfully landed in new york, USA and Toronto, Canada.

Just as the development of "Mrs. Kim" was getting better and better, "Mrs. Kim" encountered a greater crisis-the talent crisis, which even directly led to the closure of some branches. The reason is that some business backbones are eager to start their own businesses and create their own sky. Faced with this situation, Zhou Shengjun creatively introduced the employee joining system to make employees become bosses. In other words, as long as you have the desire to start a business and have 10% ~ 40% of your own funds, the company can help you start a business and open your own branch.

At present, "Mrs. Kim" has trained more than 30 employees to be bosses, all of which have achieved success and become the pillar of the "Mrs. Kim" building. The employee joining system with employees as bosses is a great innovation in the employment mechanism of enterprises in Zhou Shengjun, which realizes the harmony between employees and bosses and the development of the company enters a virtuous circle. At the same time, it also provides a good answer for private entrepreneurs to solve the talent crisis in enterprises.

Zhou Shengjun, who realized her dream of gold medal, didn't stop. On Jie Fangbei Street in Chongqing, if you pass by Mrs. Kim's photo studio, you may see a man in his early sixties smiling at the guests in the store, taking the initiative to help them stop a taxi and open the door for them personally. This man is Zhou Shengjun, the father of wedding photography in China. "I was born to work hard, and I have been running for the first brand of wedding photography for most of my life. However, photography is endless, and business is not done once and for all. Life is limitless, and I will struggle. "

Thoughts expressed in words

It is a miracle that the only well-known trademark of China in China wedding photography industry was born in Chongqing in the west, not in the developed areas in the east such as Shanghai and Guangdong. Behind this is Zhou Shengjun's lifelong efforts and persistence, and his pursuit and maintenance of the brand. With a brand, you can "attack the city slightly" and be invincible. This is the secret of the success of Zhou Shengjun and his "Mrs. King".