What do you think of the development prospect of short video?

Short video is a new format of network audio-visual in recent years. At present, the short video platform is exploring a more diversified and deeper commercial realization model. In recent years, the scale of short video users, the utilization rate of netizens and the market scale have maintained a sustained growth trend.

Short video is in the period of exploring new business models.

As one of the new business sectors of network audio-visual, short video has developed rapidly in recent years. Up to now, the short video industry in China has gone through four stages, namely, gaining momentum, transition, explosion and exploring new business models. At present, we are exploring a more diversified and deeper commercial realization model.

Short videos attract new netizens to join, and the user scale and usage rate continue to grow.

Short videos attract new netizens with the characteristics of "diverse categories, all-encompassing, short and pithy, and concise expression". According to the survey data, the first network audio-visual application used by new netizens is short video, which is about 5% higher than that in June 2020.

According to the latest data released by CNNIC, from 20 18 to 2020, the number of short video users in China will continue to grow. In the first quarter of 2020, the popularity of "home" made the scale of short video users grow strongly. In March 2020, the number of short video users increased by 19.29% compared with 20 19. By the end of 2020, the number of short video users in China has reached 873 million.

Moreover, in recent years, the usage rate of short video netizens has continued to increase. By the end of 2020, the usage rate of short video users will reach 88.3%.

The market scale exceeds 200 billion yuan.

With the increasing scale of users, domestic short video platforms are also actively exploring more diversified and deeper commercial monetization models. For example, Tik Tok opened a product window, introduced more KOL live broadcasts and so on. China's short video market continues to grow. In 2020, the market size of China short video industry has exceeded 200 billion yuan.

—— The above data refer to the Analysis Report on Market Prospect Forecast and Investment Strategic Planning of China Short Video Industry by Forward-looking Industry Research Institute.