What marketing model is 020?

O2O refers to the marketing mode of online marketing, online purchase driving offline operation and offline consumption.

O2O pushes the news of offline stores to Internet users through discounts, information provision, service reservation, etc., thus transforming it into its own offline customers, especially suitable for goods and services that must be consumed in stores such as catering, fitness, watching movies and performances, beauty salons, photography, etc.

Online to offline, as a new mode combining offline commerce with the Internet, has solved the problem of e-commerce in traditional industries. But online to offline is not a simple internet model, and the implementation of this model is a great challenge to the offline ability of enterprises.

It can be said that the level of offline ability largely determines the success of this model. Offline ability is determined by the stickiness of online users. With the help of online to offline, vertical websites with a large number of advantageous user resources and high degree of localization will become the main force in the future e-commerce market.

Online to offline background.

With the rapid development of Internet, besides the original B2B, B2C, C2C and business models, a new consumption model, O2O, has developed rapidly in the market. For the business models of B2B and B2C, buyers take pictures of goods online, sellers pack goods, find logistics companies to send orders, and logistics couriers deliver goods to buyers to complete the whole transaction process.

This consumption pattern has been well developed and widely accepted by people, but in the United States, a country with a very developed e-commerce, the proportion of online consumption transactions is only 8%, and the proportion of offline consumption reaches 92%. Because most consumers' consumption is still realized in physical stores, attracting online consumers to offline physical stores has a lot of room for development, so some businesses have started this consumption model.