Traditional Culture Encyclopedia - Photography and portraiture - Knowledge Review —— Comment on the Principles that News Works Must Follow
Knowledge Review —— Comment on the Principles that News Works Must Follow
1, audience-oriented principle
Commentators of news works should formulate the principle of media positioning and communication with "audience as the center", that is, to safeguard the fundamental interests of the audience to the maximum extent and meet the needs of the audience for obtaining various information. The audience should be regarded as the subject of rights, the owner of socialist media and the axis of communication activities, and the audience should enjoy full.
2, the principle of humanistic care
The principle of humanistic care in news evaluation refers to the concern and investigation of whether there is humanistic care in the works. For a long time, the media can't really be welcomed by the masses because it doesn't give the people the right to speak. Whether there is attention in news works has increasingly become an important factor to measure the quality of news. The most basic element of humanistic care is the care for life. The right to life is the most basic human right and the premise of all human rights. The sanctity of life should become the consensus of the whole society, and everyone should respect and fear life. Starting from the awareness of rights and interests such as the right to know, the right to express and the right to supervise public opinion, it is required that news works must adapt to and meet the needs of the audience, safeguard the rights of the audience, and thus confirm the main position of the audience in news communication activities.
3. Political principles
Political principles include serving the people wholeheartedly, observing the Constitution, laws and disciplines, taking social benefits as the highest standard, and adhering to the principle of party spirit in journalism, which is one of the basic requirements for journalists.
The self-discipline conventions of seven news organizations, including People's Daily and Xinhua News Agency, clearly stated: resolutely support the Four Cardinal Principles and Socialism with Chinese characteristics's basic political and economic systems, keep in line with the CPC Central Committee, publicize the party's theoretical line, principles and policies and the central decision-making arrangements, and send the voice of the party and the government to thousands of households. Always have the masses in your heart, observe public opinion and reflect the voice of the people. Adhere to the party's leadership over journalism and enhance political awareness, overall awareness and sense of responsibility. Propagandize scientific theory, spread advanced culture, shape a beautiful mind, promote social integrity and advocate scientific spirit. Insist on being close to reality, life and the masses. Serve the people wholeheartedly, socialism and the overall situation of the whole party and country. Adhere to the principle of putting social benefits first, proceed from the overall situation of reform, development and stability, proceed from the fundamental interests of the party and the people of the country, grasp and reflect the essence and mainstream of social life, truthfully and accurately report news facts, and be responsible to the society and the people. Reports that endanger national security and social stability and those that are harmful to people's physical and mental health shall not be published and broadcast. Strictly abide by the law and discipline, abide by the party's organizational principles and work requirements, and oppose abuse of power and violation of discipline. These aspects are political requirements, and every news critic must keep them in mind and abide by them to the letter.
4. Ethical principles of news evaluation.
In the norms and creeds of news ethics, the following requirements must be followed: truthfulness and accuracy; Fair and objective; Respect the rights and interests of others; Protect legitimate interests; High moral character; Professional performance; Independence, autonomy, freedom, etc. By measuring news works, we can judge the quality of the works and question how well they have done in news self-discipline.
5, adhere to the correct direction of public opinion
As an important activity of mass media, the position and attitude of news reports are directly related to the direction of public opinion. Representing public opinion by mass media and guiding public opinion are closely linked, and guiding public opinion is to guide the opinions represented in a deeper, more correct and more representative direction of the interests of the majority of the society. News media can't guide public opinion correctly, so it can't complete the function of representing and influencing public opinion. Therefore, the quality of a news depends on whether it plays a positive role in guiding public opinion, whether its intention is positive, whether it is conducive to the healthy development of society, whether it is conducive to social stability and so on.
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