Traditional Culture Encyclopedia - Photography and portraiture - What are the characteristics of illustrations?
What are the characteristics of illustrations?
The creativity of illustration art comes from inspiration brainstorming: the concept of success comes from many ideas and creativity. From here, list all the words related to the project and give them pictures. Inspiration comes from things that everyone will come into contact with, such as cartoons, cartoons, toys and pleasing packaging. Inspiration and painting? Traces? It is inseparable that different materials show different textures and textures, different textures show different strengths and effects, and different effects give illustrations different styles and interests. With the rapid development of information today, the concept and application of illustration is far from the traditional understanding. With the development of new technology, illustrations are created with various tools. The combination of traditional tools and numbers has greatly enriched the traces of the artistic elements of illustration. Coupled with the continuous progress of digital technology and printing technology, modern illustration presents a diversified, multi-style, multi-technique and distinctive personality development trend.
Aesthetic characteristics of illustration as a form of visual art, specifically as a part of practical art, illustration design has its own aesthetic characteristics. Among them, the most obvious ones are as follows:
Purpose and restrictive factors
Second, practicality and popularity.
Third, visualization and intuition.
Fourth, aesthetics and interest.
Creativity and artistic imagination
6. Diversification and diversification
Due to the diversity of media, content, expression and appeal object, the aesthetic standards of modern illustration are also diversified and diversified.
There are many forms of modern illustration, which can be classified by media or function. According to the classification of media, it is basically divided into two parts, namely print media and film and television media. Print media includes poster advertisement illustration, newspaper illustration, magazine book illustration, product packaging illustration, corporate image publicity material illustration, etc. Film and television media include movies, television and computer screens.
Illustration expression methods Illustration expression methods mainly include photography illustration, painting illustration (including realism, pure abstraction, new figuration, comics, graphics, etc. ) and three-dimensional illustrations. Photographic illustration is the most commonly used illustration, because ordinary consumers think that photos are true and reliable and can objectively represent products. As a poster advertisement, the biggest difference between photographic illustration and general artistic photography is that it tries to express the characteristics of goods and expand the realism of products, while artistic photography tends to weaken some real characteristics of the subject in pursuit of a certain artistic conception. As a photographic illustration of poster advertisement, it is best to shoot with 120 single lens reflex camera. According to the requirements of different subjects, some commonly used lenses are needed, such as wide-angle lens, telephoto lens, macro lens and close-up lens. Photographic illustrations of posters generally use color reversal films to ensure the quality of printing and plate making.
Most photographic illustrations are made indoors, and the background needs to be manually arranged to set off the main body. Spare lining materials include woolen cloth, velvet, cloth, paper, etc. Of course, you can also boldly try wall covering, woolen linen and so on. , has been listed, and we can also use the slide background if conditions permit. Their advantage is that they can meet the requirements of advertising creativity regardless of time, place and climate.
Sketch illustrations have the author's subjective consciousness and freely expressed personality. Whether it is fantasy, exaggeration, humor, emotion or symbolic emotion, you can freely express and deal with it. As an illustrator, you need to digest the theme of advertising creativity and have a deeper understanding of things in order to create excellent illustrations.
The most commonly used technique for drawing illustrations is inkjet printing, which is a technique of drawing through a pen by using the air delivery of an air compressor. It is characterized by no brush strokes caused by ordinary painting, natural picture transition and high application value.
Comic forms are also common in painting illustrations. Comic illustrations can be divided into exaggerated illustrations, satirical illustrations, humorous illustrations and humorous illustrations. Exaggerated illustrations grasp some characteristics of the described object to exaggerate and emphasize, highlight the essential characteristics of things, and thus strengthen the performance effect. Ironic illustrations are generally used to belittle hostile or backward things. They satirize in an implicit tone to achieve negative publicity. Humorous illustrations reveal innocent and unreasonable things in life through insinuation, allegory, pun and other rhetorical devices in a well-meaning smile, so as to make people laugh and understand something from laughter. Humorous illustrations make advertising pictures interesting and make people accept advertising information in a relaxed situation.
Illustration in painting illustration is a very suitable illustration form to express complex products, such as the operation procedure of new household appliances, the cooking method of a new food, the installation of household combined appliances, various collocation forms of children's building blocks and so on. , which can be used to introduce the correct operation steps to readers.
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