How does Taobao increase its exposure?

how do Taobao stores increase their exposure? 1 points

Optimize the title of goods and pay more attention to long tail words, because the words searched by consumers on Taobao are getting longer and longer, which also shows that consumers are very clear about what they need. Those words are words with high conversion rate. It doesn't have to be a high exposure.

In addition, through train and drilling exhibition are a quick way to improve the exposure. However, the input-output ratio of this method is difficult to determine. Unless there is a strong operation and planning team.

In the past, spending money to expose the official activities to increase sales could improve the search ranking, but now Taobao search has weakened this variable. So it is more difficult to become a nouveau riche in search.

In short, the key points can be divided into: 1. Flow; 2. Store conversion rate; 3. Store rating; 4. Sales of unofficial activities, etc.

It will get better if we take these steps slowly.

traffic, you can increase the entrance of traffic: 1. Off-site traffic: taobao guest, Baidu Search, Post Bar Community, qq Group, WeChat, Weibo, Beauty Talk, etc.

2. On-site traffic: Taobao trial, gold coin panning, through train, drilling exhibition, cooperation (friendship link) of other stores

If the conversion rate is put bluntly, it is UI. This is the key, with many favorable comments and high conversion.

3. Photography, it depends on the category of your goods, and photography of each category has a focus.

Not to mention the latter two, because they are very quantitative things, and there are many ways to improve them. Make a concrete analysis. You can go and see the relevant tutorials.

How to quickly increase the exposure of Taobao shop

If you want to open a Taobao shop, the owner must know the ranking rules of Taobao Baby, otherwise customers

1: Baby Title Keywords. This is the basis of ranking.

The general user's search habit is to use combination search, that is, entering multiple keywords will appear in the search results, and it has nothing to do with the position and arrangement of each keyword, so be sure to consider the intentional keywords that the product

may be searched by users and write them on the title. Therefore, to be as short as possible, we must consider the intentional keywords that the product may be searched by users in the title

.

second, increase the ranking exposure opportunities

1. Taobao stipulates that it is not allowed to publish the baby repeatedly, otherwise it will be punished or even closed. However, we

can build different names of the same baby around the main keywords to publish, as long as the keywords correspond to the baby

, or we can build them by different article numbers, models and models, and publish a baby with different names like

every day, so that we can get high-ranking exposure opportunities every day. However, this should be used carefully and skillfully.

2. Open a Taobao branch. Now many shopkeepers have several stores on Taobao, which can increase the opportunity to expose

light, but each branch should not be exactly the same. You need to distinguish this by yourself, but you should have your own flagship store.

three: the time of taking the baby off the shelf and the window recommendation. These two are the decisive factors of Taobao Baby's ranking.

1. The time when the baby is taken off the shelf and the window recommendation determine the ranking of the baby. 2. Window recommendation accounts for

more than shelf time. No matter how much shelf time is left, the baby with window recommendation is

ahead of the baby without recommendation. 3. If both babies have window recommendations, the shorter the remaining time

, the higher the ranking.

Therefore, the validity period of the baby must be 7 days, and the shelf time, shelf time and time period should be set.

How can Taobao sellers improve product exposure

If you want to open a Taobao shop, the owner must know the ranking rules of Taobao Baby, otherwise customers

1: Baby Title Keywords. This is the basis of ranking.

The general user's search habit is to use combination search, that is, entering multiple keywords will appear in the search results, and it has nothing to do with the position and arrangement of each keyword, so be sure to consider the intentional keywords that the product

may be searched by users and write them on the title. Therefore, to be as short as possible, we must consider the intentional keywords that the product may be searched by users in the title

.

second, increase the ranking exposure opportunities

1. Taobao stipulates that it is not allowed to publish the baby repeatedly, otherwise it will be punished or even closed. However, we

can build different names of the same baby around the main keywords to publish, as long as the keywords correspond to the baby

, or we can build them by different article numbers, models and models, and publish a baby with different names like

every day, so that we can get high-ranking exposure opportunities every day. However, this should be used carefully and skillfully.

2. Open a Taobao branch. Now many shopkeepers have several stores on Taobao, which can increase the opportunity to expose

light, but each branch should not be exactly the same. You need to distinguish this by yourself, but you should have your own flagship store.

three: the time of taking the baby off the shelf and the window recommendation. These two are the decisive factors of Taobao Baby's ranking.

1. The time when the baby is taken off the shelf and the window recommendation determine the ranking of the baby. 2. Window recommendation accounts for

more than shelf time. No matter how much shelf time is left, the baby with window recommendation is

ahead of the baby without recommendation. 3. If both babies have window recommendations, the shorter the remaining time

, the higher the ranking.

Therefore, the validity period of the baby must be 7 days, and the shelf time, shelf time and time period should be set.

how to increase the exposure of Taobao store treasures? Great gods help

Dear friends, to run the online store well, we should do the following first, which is equivalent to increasing the number of views and increasing popularity. We don't need to spend any money to hang floating pictures on the website to advertise, and we don't need to post posts in forums. Most of the posts are sellers, so do something conditional and practical. My own personal experience in opening a shop, sharing some real and important points: 1. Opening a store and eliminating consumer protection; 2. Decorate the store to attract guests' attention; 3, the time to put on the shelves should be well grasped, and the deadline of 7 days should be chosen. In the last day or a few hours, the ranking of the baby is relatively high. The closer it is to the expiration time, the higher the ranking is; 4. Choose the time period for putting on the shelves, which is generally from 1: to 14: during the day, and then from 18: to 22: , that is, the time after 7 days is close to the time of putting off the shelves, which is the top time, and the effect is obvious. 5. Good service can attract repeat customers. . 6, send more mass advertisements, improve the click-through rate of the store, and expose your store more. 7, improve the collection, relatively will rank high. 8, keywords are particularly important, to describe the baby with the most popular words, 3 words should be used in place, don't be too repetitive, 9, pay attention to the category when you release the baby, it must be corresponding and correct, otherwise it will be listed as illegal by Taobao. This will lower the power of your store baby and affect your page views.

How to increase the exposure and clicks of the store on Taobao

1. Taobao inquires about publicity

2. Sina Weibo promotion method

3. Baidu knows publicity

5. Want Want Want message mass promotion

6. Posting and following posts in the community are quite effective methods

Of course.

first of all, we must know the real needs of customers, which are cheap and practical, and we must grasp the hearts of customers. . .

Very good,

You go down: e-commerce intellectuals (new products go to the front page for 7 days)

How to improve the exposure of Taobao

The first thing to do is to brush sales, because now most buyers first look at sales evaluation and store reputation

What can they do to improve the exposure of Taobao?

I am a student of e-commerce, and I have made some summaries. I hope it will help you, and I hope you can quickly adopt the original 5. Thank you ~

How to improve the ranking of goods? I suddenly found that in the search results of Taobao, not all the goods appeared by default, but the list of goods displayed by popularity ranking. This made people gasp. The first thing that comes to mind is that the advantages of newly opened sellers have been lost, so how can new sellers talk about popularity? The purpose of Taobao's doing this is obvious, making the strong stronger and the weak weaker, and it is another law of the jungle circle. So how to improve the baby's popularity? Taobao gives you a choice, that is, spend money to make a through train and promote Ali's mother. Taobao can be described as well-intentioned. Now analyze the ranking rules of Taobao's search results. The default search result shows the list of goods ranked by popularity, which is located on the second tab, while the first tab is the "All Baby" menu, and the "All Baby" list is the goods in the order of the remaining time of the shelf, which is the most fair ranking search result.

first, analyze the sorting rules of "all treasures" (goods sorted by shelf time).

1. Law of Irrelevant Factors

The ranking has nothing to do with factors such as sales volume, page views, price, seller's favorable rate, advance payment, location, typesetting layout of product pages, and the sequence and frequency of single keywords appearing in product names. For example, compared with the product named "Special Women's Bras, Special Women's Underwear", when searching for the keyword "Special Women's Wear", the former product will not rank in the top of the search results because the keyword "Special Women's Wear" appears twice or is sold in large quantities.

2. Ranking rules of search results

There are two key factors that affect the ranking of commodities, namely "time remaining" and "whether to recommend commodities".

the search results are divided into two sections according to whether the products are recommended in the window or not. No matter what the remaining time is, the recommended products are ranked in front of the non-recommended products. In the same section, the shorter the remaining time, the higher the ranking. For example, even if the "special women's bra" product will be removed from the shelves in 5 minutes, if it is not checked as a window recommendation product, its ranking is still lower than the newly released window recommendation product "special women's dress". If they are all recommended goods in the window, then the "special women's bra" that is about to be removed will be ranked first.

3. Rule of equivalent search terms

1) First keyword+second keyword = first keyword+special character+second keyword, that is, the tight arrangement rule, special characters will be ignored when searching, and the search result does not contain splitting (that is, multiple keywords in the search result are closely connected in order).

2) First keyword+space+second keyword = second keyword+space+first keyword, that is, the order has nothing to do with it, and the search result of dividing two keywords with spaces contains splitting (that is, there are multiple keywords closely connected and multiple keywords not closely connected in the search result), and the order in which the keywords appear has nothing to do with the order when searching. For example, if you search for "women's bras on sale", then both cases titled "women's bras on sale" and "women's bras on sale" will be searched. At the same time, regardless of whether the search results contain splits or not, the rankings must be sorted in strict accordance with the search results ranking rules. After a lot of tests, Taobao basically didn't intervene in keyword ranking, and the search conformed to the above three rules < P > Second, Taobao's default search rules (Taobao's popular baby ranking rules) < P > By default, the search results on the search page are no longer based on the remaining time, but on the "popular baby", and the ranking of this list is obviously not based on the remaining time. After testing, we found the factors that affect the ranking of the popular baby list.

1. Volume: The volume here is the actual volume, and the volume brushed out is invalid if the baby price is modified too much. There is no specific reference data for the specific number of transactions, but there must be transaction records every week and every month, and the same IP transaction volume is only recorded once a month, and the actual transaction price is not less than four-fifths of the baby price. Under the same transaction volume, the baby with a large transaction amount ranks higher than the baby with a small transaction amount. For example, if two sellers make a deal once a week, A gets 1 piece and B gets 1, then B's baby ranking is higher than A's.

......> >

How to improve Taobao's traffic and exposure

In the state that the product quality is excellent and the baby description is in place, simply speaking, it is a promotion. But in fact, it is very complicated, various promotion channels and corresponding promotion methods.

It's getting more and more difficult to run Taobao bazaar now. It's difficult to promote this part only by individuals, and it takes a team to operate it slowly.

Go to the Experience House and learn from the experience of your predecessors. Baidu also talks about the ways to increase Taobao's traffic. Although many of them are the same, they can't see the effect in a short time, but as long as they persist and master the methods, they will gradually increase their exposure.

As for the Taobao station, the through train is necessary, but you should be prepared to spend money. After the through train has made an effect, you will sign up for various activities in Taobao. The activities are expensive, but the effect is also obvious.

Therefore, if you rely on yourself, you should try out all kinds of methods slowly and sum up the experience that suits you.

how to improve the exposure of Taobao shop?

spread advertisements in Taobao shop, put pictures on it, lower the price, and wait until it is exposed.

It's very good.

Source: e-commerce intellectuals-master how to classify treasures.