How to write a copy for a city propaganda film?

1. Determine the target audience: First of all, you need to know what kind of people your promotional film intends to attract. Are they local residents, foreign tourists or corporate customers? Knowing your target audience can help you better position your copy.

2. Highlight the characteristics of the city: each city has its own uniqueness, which may be history, culture, scenery, food and so on. Highlighting these features in the copy can give the audience a deeper understanding of the city.

3. Create emotional connection: A good copy can trigger the emotional response of the audience. You can resonate with the audience by telling a story or describing a scene.

4. Use attractive headlines: headlines are the first thing the audience sees. A good title can attract the audience's attention and make them interested in reading.

5. Concise: Avoid using complicated words and long sentences to make your copy easy to understand.

6. Use visual elements: If possible, use visual elements such as pictures and videos to enhance the effect of the copy.

7. Revision and feedback: After writing the copy, don't forget to revise it to ensure the accuracy of the information. At the same time, you can also seek feedback from others and see what suggestions they have for your copy.

Sample:

Welcome to our city.

Here, history and modernity are intertwined, and ancient buildings and modern skyscrapers coexist. Our city is a vibrant and innovative place. Whether you are an artist looking for inspiration or an entrepreneur looking for business opportunities, you can find your place here. Our city is rich in culture and food, waiting for you to explore. We warmly welcome your arrival and look forward to your beautiful memories here.