Who has the questions of Sichuan choreographer's art test in previous years?

Sichuan yikao director training-commercial film

What is a commercial movie?

The magical and magnificent seventh art-film, in the development process of more than 100 years, has shown more and more distinctive characteristics of popular culture, stronger entertainment function and stronger commercial color. As a symbol of American commercial films, the operation mode of Hollywood films has influenced commercial films all over the world, including Hong Kong films, which have formed their own unique entertainment rules and occupied a place in the world film forest, while mainland films have been frequently discovered at the entrance of commercial films. We try to talk about the color of political education under the trend of mass culture era. For the study of commercial film strategy in the era of popular culture, we also follow such a route from far to near, from the legendary movie empire in Hollywood to the film industry with individuality in China and Chinese mainland, and then to the bud of commercial film in, trying to sum up the modern commercial film strategy with reference value and significance from the connections and differences among the three, and enrich the theoretical research in the era of popular culture.

1, a typical commercial film in the pop culture era-Hollywood style.

As a symbol of American movies, Hollywood plays an extremely important role in the historical speech of movies. Hollywood, known as the entertainment machine, has a long-standing reputation after a hundred years, and dominates the contemporary world film industry with a more commercial face. Its development course and operation mode have become an important topic in world film research. At the same time, it is also the only way to introduce the study of commercial film communication strategy in the era of popular culture. Although the dispute between the artistry and commerciality of movies has not been resolved in Hollywood practice, the entertainment function of movies and their adaptation to popular culture have undoubtedly been the greatest embodiment in Hollywood.

(1) One Hundred Years of Hollywood

The mode of Hollywood film industry has gone through three stages. The first stage is the film patent company born in the early 20th century. The establishment of this trust enterprise, with absolute monopoly position, has covered every link of Hollywood film industry, from film production and projection equipment manufacturing to film production, distribution and projection. In the second stage, from 19 18, the American court formally ruled that the film patent company violated the anti-monopoly law. Therefore, Hollywood's big production system was created to replace the movie Duras. The rise of large-scale production systems represented by William Fox's 20th Century Fox Company and Adolf Chuk's Paramount Company. In fact, the core of the film-wide system still follows the tradition of film patent companies, integrating production, distribution and projection, and constantly improving this system, such as the national rights and interests of film distribution implemented by Paramount Company and the establishment of the star system. The monopoly of the first round of film screening. Therefore, in the famous Paramount 1948 ruling, the American court once again applied the antitrust case, forcing the eight major companies to give up part of their production, distribution and screening, so the major studios turned into distribution companies one after another. This ruling sounded the death knell of the studio system and marked the third stage of Hollywood's development. The decline of studios not only did not hinder the development of Hollywood, but also provided new vitality, which contributed to the emergence of new Hollywood movies in the 1960 s.

The development of Hollywood in different periods is related to the participation of elites from all over the world. In other words, the emergence and prosperity of Hollywood is the overall achievement of the world's film elites. The United States is a comprehensive immigrant country, and its film kingdom is gradually formed by gathering artists from all over the world.

Today's Hollywood has built a complete set of modern operation mechanism and macro and thorough capital operation strategy. It has formed an independent filmmaker system and established a film system with a huge coverage. Launched a marketing strategy and tactics with high investment and big publicity. It creates movies with a single type, industrialization and way, and also advocates an eclectic and diversified creative pattern. It attaches importance to the world film market and is difficult to popularize. To some extent, it has influenced and will continue to influence the film industry all over the world.

2 commercial production of DreamWorks

Hollywood is a factory that makes dreams and a huge machine that produces entertainment. Its production process is full of legend and has outstanding industrial production characteristics. In the history of Hollywood movies, genre films occupy an important position. It can be said that genre films are typical styles of Hollywood films. Various types of movies meet people's different entertainment and aesthetic needs, giving early movie audiences more choices. People are familiar with action films, movies and other types of films.

(1) Segmentation of Film Aesthetic Needs-genre films

In Hollywood, genre films are the norm of standardized film production. Traditionally, genre movies have always been defined according to recurring characters, themes, scenes, plots and images. Each genre film has its own fixed program and visual elements, and the director can only copy films with similar morphological characteristics and established value orientation under the guidance of genre art conventions. These methods are very easy to form repetition and imitation. Reproduction and mass production. Although it is these characteristics of genre films that attract people's criticism of Hollywood films' non-artistry and originality, they have successfully satisfied the cultural interests and preferences of the public. On the contrary, if some themes and treatment methods do not meet the requirements of the types that the audience is familiar with and like, there may be the risk of business failure. As Hollywood producer and director john ford said, there are business rules to follow. In our profession, an art ..

In the first stage of Hollywood's development, film production was carried out in large quantities, according to the formula, with low cost and assembly line. These films are basically a single genre, which is easy to characterize and classify. After the 1970s, many films that were difficult to be classified by a single genre were released one after another. In these films, elements that once belonged to different types are mixed together. The mix and match of many movie elements disrupts the audience's inherent appreciation taste and brings freshness and uniqueness.

These representative genre films are inconclusive and innovative. Their common feature is that they not only maintain the individual characteristics of genre films, but also absorb more fresh elements and ideas with the development of film art and technology, which has distinctive characteristics of the times and is full of exploration spirit and business consciousness of seeking novelty and change.

Three-star factory-collective worship workshop

In popular culture, the symbol of star itself has extraordinary public opinion value and public appeal. In the industrial workshop of Hollywood, stars are also products that can be made. Through conscious and planned publicity and public opinion, Hollywood has successfully launched one brand after another. Hollywood is not only a factory for dreaming, but also a base for breeding stars.

(1) movie star-making movement and star box office effect

Hollywood, especially in the 1930s and 1940s, is a factory for making dreams and a garden for cultivating stars. Movie stars appear in Hollywood movies and public places, while producers play the role of heroes behind the scenes, just arranging everything backstage. With the help of the influence of movies and a lot of advertising, a legendary atmosphere is created around these idols, which helps them establish their supreme position in popular culture. The star system in Hollywood is one of its marketing strategies.

conclusion

Can be said to be an excellent director, producer, screenwriter, etc. Is another kind of star in Hollywood. Their activities are usually behind the scenes, but the shining stars on the Avenue of Stars can't hide the brilliance and sharpness of these contacts. They not only created one business myth and movie miracle after another in Hollywood, but also reserved free territory for the survival of art films in commercial and market space, showing their desire and ability to break through the Hollywood business model.

When I entered Hollywood in the 20th century, I began to think that under the new globalization trend, representatives, managers, salesmen and artists from all over the world were sent to control the global film market more quickly, effectively and perfectly. When Hollywood's power and tentacles extend to the world's film market, people's attitude can no longer simply stay at the level of criticizing the latter. Hollywood's entertainment rules and business model are of great significance to the development of the world film market, including China and Hongkong.