Yes, advertising photography.

The word Photography in English comes from Greek Φ Φ Φ Φ phos (light) and ρ Φ ι graphics (painting and drawing) or ρ Φ η graph, which together means "drawing with light". Refers to the process of recording images with some special equipment. Generally, we take pictures with mechanical cameras or digital cameras. Sometimes photography is also called photography, that is, the process of exposing the photosensitive medium by using the light reflected by the object. Is to transform the fleeting ordinary things in daily life into immortal visual images.

As photographers, we should respect the art of photography, learn to discover every bit of beauty in ordinary life, record it with a camera, let the beauty of that moment be recorded and shared, and present it to more people in a long-term state.

Advertising photography is photography with commodities as the main shooting object, which reflects the characteristics of commodity shape, structure, performance, color and use, thus arousing customers' desire to buy. Advertising photography is an important means to spread commodity information and promote commodity circulation. With the continuous development of commodity economy, advertising is no longer a simple business activity, it has become a mirror of real life and an important means and medium of advertising communication.

Advertising photography is a category of photography at first, but it is closely related to advertising. Many people regard advertising photography as pure artistic photography, which is actually a mistake. Although advertising photography and artistic photography are inextricably linked, they are actually different. The role of advertising photography is very clear: to publicize the image of goods, introduce the characteristics of goods, and arouse consumers' desire to buy.

In the era of fierce commodity competition, excellent advertising photography is an important link and means to increase competitiveness. In advertising, photography is the main function of conveying information, so advertising photography belongs to the category of practical art. From the perspective of modern communication function, advertising photography can also be called the art of information transmission. Advertising photography must aim at the actual communication effect, have a very clear market goal and propaganda purpose, require shooting and production for the target market and target users, and pay attention to practical results. Advertising photography must convey information clearly and accurately. Although its evaluation criteria also attach importance to ideology and artistry, it should also consider its commercial factors at more levels.

With the development and activity of social economy, advertising has become an effective way to convey commodity information. Manufacturers promote products and commodities through advertisements, and consumers understand and find suitable items through advertisements. In the early days, advertisements relied on words and paintings. With the development of photography technology, the enthusiasm of photographic works and the strong visual effect of showing details greatly improve the credibility and memory effect of advertising pictures, and become the preferred form of modern advertising images. In a large number of newspapers, magazines, street signs, posters, catalogue samples, brochures and various forms of advertisements, a large number of photos can be seen everywhere. These photos all belong to the category of advertising photography. Commercial advertising photography is called commercial advertising photography.

In today's digital age, with the interconnection of multiple media and the integration of multiple technologies, the communication advantages and advertising effects of advertising photography are becoming more and more obvious. With the improvement of digitalization and the increasingly developed network, the application rate of advertising photography will be further improved. Advertising photography plays an irreplaceable role in the economic tide. (Original+Baidu Encyclopedia)