How did Man Chen almost monopolize the commercial photography in the fashion circle?

Recently, the cover of the June issue of "Lay XGQ" was released, which is full of summer breath. Watermelon, fishing, bouquet and other elements full of summer breath are full of youth.

The cover of this set of location shooting was shot by Chen Man, which is different from the feeling of shooting in Man Chen in the past. Without gorgeous and profound artistic language, you can't even say that it was shot by Man Chen at once.

But to conform to the theme of summer, this peaceful and refreshing subtraction shooting technique is also closely related to the theme.

But on second thought, even the location shooting revealed Man Chen's favorite light and shadow technique, because she is good at using all kinds of light and shadow to express the effect.

As a well-known fashion photographer in China, Man Chen shoots fashion blockbusters for many magazine artists every year.

Man Chen and his studio published 36 groups of blockbusters in 2020 alone, during which there were cooperation between fashion magazines and artists, as well as advertisements. Moreover, the cover she photographed is her own hot search physique, and she can search more than 20 times a year.

Today, I want to talk to you about how Man Chen has gradually established its own system.

How did she successfully break the inherent pattern of domestic fashion photography circle step by step, seize the covers of major fashion magazines, almost monopolize commercial photography in fashion circle, and become a hot commercial photographer in China?

1

Man Chen has great talent.

Only two years old, she can draw a mouse vividly. Her mother discovered her talent and sent her to the Children's Palace to paint. She wanted to come to Man Chen's mother, who was also the first Bole she met.

From the age of two, painting accompanied her through a long period of youth, and finally she entered the Central Academy of Drama, which is also a distant institution for many people. However, Man Chen dropped out of school for a simple reason: she couldn't stand the rules and regulations of the school. After repeated reading, he was admitted to the Central Academy of Fine Arts.

After entering Central America, Man Chen finally matched a school with all talents, but gave up his major and chose photography, which is said to be the first time to start classes.

She bluntly said: "For me, painting is a lesson every day. I just want to learn something new in the rest of my time, but I like something related to people. At that time, our school opened the first photography major. When I draw, I like to draw people and things related to people. Shooting, I also like shooting people, so I chose photography, mainly shooting people. "

Chen Man picked up the camera to photograph Xiao Chun for the first time.

She recalled: "At that time, I didn't know if it was for an important magazine, machine or the cover of a movie. The borrowed film was not developed, and I took it again after it was developed. " This rather embarrassing shooting has greatly changed her life.

Man Chen, who was appreciated by the magazine, appeared on the cover of Vision magazine as a photographer in 2003. At that time, she was still studying, and as a mirror for students to cover, it was also very powerful.

Just after the Millennium, domestic PS technology is still in its infancy, but she dropped a bomb in the domestic photography industry. It can be seen that the cover of Vision magazine is full of various headshots, and it is a mysterious and magical style to pile up various elements before personality.

This novice photographer, shouldering such a heavy responsibility, was naturally criticized. Some people say that she is not a photographer or an artist.

The girl who grew up in an alley won't back down because of a little controversy. She took many photos for Vision magazine.

Among them, this work about aviation is also included in V &；; In a museum, this bold style has gradually established her position as the first fashion photographer in China.

Later, Li Dongtian discovered Man Chen.

Everyone says that Man Chen is a "PS God", so she does the opposite. A series of makeup photos that she and Li Tiandong collaborated on are all big photos with a white background.

The photos taken by Man Chen are all subtraction, which is quite different from the previous stacking style. Compared with being involved in various whirlpool of public opinion, he directly used his works to prove his strength.

She bluntly said that most of her works are directly from the original pictures, and sometimes they can be taken with only one lamp. Later, the industry called her "Master Deng Yi".

At this stage, many models with single eyelids were photographed, and the most popular one was from Lv Yan. I think many people have a little impression of her photos. At this time, Man Chen also began to reverse everyone's attitude towards aesthetic simplification.

Man Chen shot Liu Wen.

Photography is an exotic product, and its theory and operation follow western dogma. Man Chen began to think, can you shoot something with oriental elements from China? ......

The combination of China elements and western photography technology opens the way to explore Chinese style. As a child who grew up in Huangchenggen, Man Chen has his own unique views on the understanding of traditional culture.

If you have an idea, you can put it into practice. The styles of works in different stages are very different. For example, this group of widely circulated photos of Chinese style is the long live the motherland series shot by Chen Man in 2009.

Since this period, most photos were taken by comparing different elements, and Man Chen's photography style in this period has always influenced the later photography style.

How can I put it? There is a kind of magic under Man Chen's lens, which makes people feel that the impossible can also turn decay into magic.

For example, this group of blockbusters shot for Degang Guo and Guo Qilin, not to mention fashion or not, but the personal characteristics of the subjects are well displayed, which is quite "old six" style.

2

Man Chen has gone through three stages of exploration, and set a good example of devoting himself to portrait shooting, thus starting the road of commercial shooting.

She said frankly: "It is relatively easier to shoot people than to paint them. I have drawn people since I was a child. When drawing people, there is nothing, just drawing on paper through one idea at a time. People were there when the photo was taken. When you press it, the shadow will come out anyway, and the composition will naturally become. " Isn't this a common phrase used by seniors in the class?

Fashion bazaar nini

She also has her own way of taking portraits.

Every time a star is shot, the information of the artist will be sent to her studio before shooting. After all, artists have some things to avoid, but the more rules and regulations, the easier it is for people to feel ordinary.

But it is said that Man Chen has never read this information. When she shoots, she pays special attention to the first impression that the characters give her. Without the influence of this information, she can concentrate more on the feeling of direct feedback when shooting.

Sun Li; Sun Li; Betty Sun

The word "subversion" often appears when commenting on artists' acting skills.

However, some people in photography argue that Man Chen doesn't agree, and the particularity of his artist career has also played a lot of "subversive" roles in different works. When shooting stars, don't always think about how to subvert them, because this is already their best state.

Kerry; Karry

Man Chen, even the top fashion photographer in China, received as much praise as criticism.

"Bazaar of Fashion" X "The Legend of the Demon Cat" is a group of blockbusters, with red leaves flying snow and purple bamboo gauze skirts. Such beautiful scenery sets off the charm of crystals and has a feeling of crossing millions of years.

This group of large wooden bridges and columns is simply a set. Shooting under the green screen, snow scenes, fallen leaves and other details are completed in the later stage. There are different opinions on this group of blockbusters online, so it is better to use PS directly.

The movie The Legend of the Demon Cat is set in the Tang Dynasty. To show the feeling of flourishing Tang Dynasty, we really can't simply take portraits, and the setting off of the environment is also very important. It takes a lot of manpower and material resources to completely restore the face of the Tang Dynasty.

In order to pursue the final effect, Man Chen used auxiliary tools to complete the prosperous Tang Dynasty in his mind.

On the cover of the opening season in March this year, four of the top five women's magazines were shot by Man Chen, which also caused some controversy.

Criticizing Man Chen's shooting style is nothing more than a "too late" problem, and the photographer took out his own work, which is a bit interesting

For these disputes, Man Chen didn't care too much. She has always stressed that it is meaningless to compare with others. She likes to compete with herself and concentrate on her own field.

PS is only her auxiliary tool, which can make her work achieve the desired effect. As a famous commercial photographer, she defines herself as a visual artist and never defines herself in a specific tool.

Man Chen's slightly rebellious and extremely nervous shooting style has created many amazing pictures. For example, the photo of Little Red Riding Hood in Li Bingbing directly won the award of "20 10 Best Cover in the World".

three

Man Chen can take so many amazing photos. In addition to her artistic expertise, she skillfully grasped the trend of traffic and turned her work into traffic itself.

In recent years, rice circles have also become popular with the culture of "taking cp". She knows the fans' preferences and took the cover of this group of "Hu is not Huo". Although controversial, it did gain a lot of fans.

Man Chen was also a direct fan, and later collaborated with Bazaar in many cp covers. Like last year's hit "The Last Romance", Liu Shishi X Nini's twin blockbusters have also been well received by the whole network.

The friendship between Chen Kun and Zhou Xun is also valuable. After they met for 20 years, they cooperated with GQ to shoot a group of smoke and water mist blockbusters.

It is also a risky way to take the lead in raising the cp banner. After all, in the rice circle, most fans will be self-centered, and it is a bit unacceptable to bind cp.

Chen Man said with a relaxed attitude that cp can only exist on the cover, which can also avoid many unnecessary wars and gain traffic at the same time.

Not only cp fans can have a happy New Year, but Man Chen can also identify the needs of fans.

Every time a star makes a personal blockbuster, he can satisfy fans. Many people think it's flattering, but this kind of film that can satisfy both sides really shows that Man Chen is a successful commercial photographer.

The cover of Guan Xiaotong men's wear shows a sense of science and technology as a whole. In front of the shady scene, a simple red screen and long mirror paper can make a sense of advanced technology. Shooting with a laser, the control of the laser is still very easy to interpret.

At the same time, this group of blockbusters also brought Guan Xiaotong's advantage of long legs into full play. Guan Xiaotong, who has always been ridiculed by netizens and has no sense of fashion, also showed his hard photo strength.

Open the Weibo in Man Chen. Among the male stars she photographed, Jackson Yee appeared the most times. Jackson Yi also made many amazing pictures. After all, his outline lines are very suitable for hard photos, and the expression of fashion is also a prominent one among the new generation of actors.

Jackson Yee X's "Fashion Cosmo" is also a dark atmosphere as a whole. The whole set of photos contains black swan, owl, black wolf, black cat, black goat and other elements, creating a dark night atmosphere.

Contrast lighting, lighting drawing and virtual shadows are used to create an atmosphere of darkness. Man Chen likes to use all kinds of lights when shooting. Compared with photographers who only polish the flash, Chen Man wants to try all kinds of light.

The mature control of lighting is also the most suitable way to interpret such a blockbuster full of science and technology and doomsday.

This high-tech shooting method is actually a popular trend in Man Chen in recent years. Her studio design concept is the combination of cicada and technology.

The two seem to have nothing to do with each other. In fact, they are a balance between Man Chen's pursuit of work and art.

This photographer, who has created a lot of explosive covers, can keep insisting on art while constantly adapting to the market demand. Various bold attempts have repeatedly received positive feedback, breaking the barrier between pure art and commercial photography.

We really can't deny that the style pioneered by Man Chen is unique in photography.

Being able to grasp the preferences of fans is also a successful business model. The trade-off between business and art can only be measured by Man Chen himself.

After all, according to her personality, it is not surprising that one day she suddenly returned to pure artistic creation. Spectators can only wait patiently, don't you think?