What kind of online celebrity culture does the popularity of Ding Zhen and Li represent?

Netizens who like to brush short videos should all know Ding Zhen and Li. They became popular overnight through short videos, gained a large number of fans and became idols in many people's hearts.

Ding Zhen is a twenty-year-old Tibetan boy. At the end of 2020, he became popular at the speed of light on the Internet. His smile is sweet, like the sunshine on the Qinghai-Tibet Plateau. His eyes are clean and pure, like stars in the clear night sky. His image is handsome and wild, like a son of nature.

His name is Tashi Dingzhen, and he comes from Litang, western Sichuan Plateau. Netizens affectionately call him "Ding Zhen", which means "auspicious pearl" in Tibetan. Because he is sweet and wild, he got a nickname: "Sweet Wild Boy".

Ding Zhen's popularity exploded+165438+1In early October, Ding Zhen was accidentally photographed by photographer Paul Hu while herding sheep on the grassland. Paul Hu uploaded this 7-second video to the Tik Tok platform, which immediately triggered a wide spread.

Ding Zhen quickly became a popular figure on Sina Weibo, and the reading volume of his topic reached 4 billion. Even CCTV pays attention to him. China's Foreign Ministry spokesperson Hua Chunying also sent three tweets to promote him on social media.

At the same time, his fame spread to South Korea and Japan, and the big media in both countries reported it specially.

With the help of online media and official propaganda, Ding Zhen spread like wildfire all over the country and became a new online celebrity, which can be called the top traffic in the cultural tourism industry of the year.

Why is he so sexy? The first reason must be handsome. This is an era of looking at the face value. He is handsome and popular overnight, and he is also a close friend.

But is it just because of appearance? Of course not. Behind Ding's real popularity, there is actually a kind of human nature and cultural code-that is, the yearning of modern urbanites for nature, poetry and distance, and the yearning for a pure and beautiful life.

We humans, like other animals, are all creatures of nature, with wild calls in our blood and natural yearning for the vast world.

Li and Ding Zhen have enriched our spiritual world and modern urban civilization, bringing us material wealth and convenience in life, but they have also created one cage after another, which tightly imprisons people, such as KPI index assessment, post competition, power struggle, children's tutoring, car loans and mortgages, etc. Each cage makes people breathless. Each of us is deeply involved in it. Although we feel uncomfortable, we are helpless and have no courage to break free.

While the material is rich, many people's spirits become poor and their hearts become dry.

Therefore, we are more and more eager for the freedom and air of nature.

Ding really lived in the natural environment since childhood, but Gigi Lai and Qi are different. Gigi Lai and Qi take the initiative to break away from modern life and return to nature. Shooting those images full of dreamy pastoral and poetic will become chicken soup for the hearts of China people and foreigners.

Ding Zhen and Li are different incarnations of purity and beauty, different carriers of poetry and distance, and the embodiment of dreams surpassing reality.

When we look at them happily, maybe it's just a psychological projection, just making a dream, just visiting ourselves in the dream.

Therefore, the popularity of Li and Ding seems to be accidental, but in fact it is inevitable.