The Application of Morphological Symbols in Graphic Design

Graphics and symbols are important formal languages of graphic design, which not only have powerful image transmission functions, but also carry various cultural information formed by human society for a long time. In design, only when designers successfully select, combine, transform and regenerate the relationship between these graphic symbols and graphic design, and discuss the significance and application of graphic symbols in graphic design, can the works have stronger visual impact and be more convenient for the public to know, understand and remember the advertising theme.

First, the interpretation of the meaning of graphic symbols

The graphic annotation in China Ci Yuan means seeking, drawing and painting; "Shape" refers to shape and image; "Graphic" means portrait. In foreign languages, graphics means charts, illustrations, words and pictures. From the perspective of semiotics, the word symbol refers to a certain inevitability or a certain formal structure in human communication, and its scope is extremely wide. Symbols in a narrow sense refer to some graphic symbols that represent the characteristics of things. Semiotics is a science that studies the laws of symbols. It involves all aspects of communication, and anything that expresses meaning is within the scope of semiotic research. Because of its seemingly simple but far-reaching influence, it gradually extends to the field of graphic design.

Second, the importance of graphic creativity in graphic design

In graphic design, the use of graphic symbols has a profound impact on the performance of design works. Graphics itself is a symbolic image in graphic design. In the process of conveying visual language to the audience, it is a direct and accurate media, which plays an important role in communicating human thinking, culture and information. Graphical symbols have unique creativity and imagination, and are important materials to improve visual attention. Graphics can be understood as all pictures and shapes except photography. It can subconsciously affect the communication effect of advertisements, and it is an important material for forming advertising personality and improving visual attention in plane elements. With its unique expressive force, graphics show unique visual charm in layout composition, which can often attract people's attention and stimulate reading interest. It always gives people a better visual impression than words. Graphical symbols are not only the main form expression of design content, but also the presentation of designers' ideas and concepts. Visual language expresses and conveys information through symbols. In order to convey information to the audience accurately and effectively, designers need visual language, and turn it into symbolic elements and apply it to design works to convey their own design ideas and artistic concepts. Graphic symbol elements of graphic design are different from general symbol elements. Numeric symbols and unit symbols. Visual graphic symbols have the characteristics of flexibility and plasticity that general symbols do not have. This is determined by the designer's thinking process in design. Designers must grasp the accuracy and effectiveness of the selection, combination, transformation and regeneration of graphic symbols in order to achieve the scientific purpose of visual communication and give people aesthetic and visual psychological satisfaction.

Third, the category of graphic symbols in graphic design modeling

(1) Draw graphs and influence graphs. Pictures and graphics refer to hand-made graphics, which can be divided into paintings, illustrations, marks, patterns and calligraphy. Image graphics refers to images made by camera, lens, darkroom and computer technology, such as photos, high-tech images and pixel images.

(2) figurative graphics and symbolic graphics. Representation figure refers to the specific concept and morphological characteristics of things themselves. The expression method of directly reproducing and expressing these concepts and characteristics can directly and accurately convey the expressed content. Symbolic figure refers to an object or symbol that represents, embodies and expresses something, and it is a kind of semantics hidden behind the image.

(3) Feeling graphics and thinking graphics. Feeling and thinking graphics refer to some graphics perceived at different levels in the process of three-level reflection. Those with intuitive feelings are called sensory graphics, and those with deep associative perception are called thinking graphics.

In graphic design, visual language is transformed into graphic symbols, and then the elemental visual language is presented to the audience in different design forms, and then the visual language is reflected in the audience's mind, and on this basis, the audience is prompted to produce their own unique opinions. This is a process of circular feedback. This process needs to accurately show the six functions of information, and making a certain function of visual language elements dominant is determined by the characteristics of the information that designers want to express. Elementalization of visual language will bring a new visual system, inject new vitality and new visual experience into the design industry, and it will make the design industry more dynamic and attractive. Designers with introspective spirit should try their best to make their works resonate with people's feelings about product experience, make people realize the extended design significance and original local artistic spirit in the process of recognizing, buying and using products, meet people's demand for high emotional and high-tech balance in designing products, and make design a real force that affects people's thoughts and behaviors in the process of pursuing, exploring, creating and forming a visual language element system.