What does LOMO mean?

lomo

LOMO is simple, casual and fashionable!

199 1 year, by chance, two Austrian students WolfgangStranzinger and MatthiasFiegl bought an old Lomo camera-LC-A in a second-hand shop in Prague. They are very surprised by the effect of photo printing: bright imaging colors are surrounded by hazy effects, and they are excited by the new feeling that photography can become so pleasant. For a time, the secret of Lomo's happiness spread rapidly among young people in Europe, and antique cameras were in short supply.

1995 They simply found the factory and persuaded it to reopen. The value of Lomo cameras has also increased from $30 to over $200. At present, Lomo is headquartered in Vienna, and there are Lomo fan clubs all over the world. Photography activities, film exhibitions and parties are happily going on in different corners.

As if overnight, the traditional camera market was flooded by digital cameras. In every corner of the city, we can see young people taking pictures with cameras or mobile phones. All kinds of digital photos are flooding the Internet, such as family photos, party photos, camera selfies and rock performance photos. What makes adults shake their heads is all kinds of items appearing in the camera, such as shoes, basketball stands, dogs outside the door, trees in front of the window, dinner and bitten apples.

This is a generation of digital photography that does not require any photography technical training and does not require too many professional equipment. They hold cameras or camera phones high on their chests, emphasizing that they should be carried with them and used at any time-day or night. They don't learn eggplant, don't talk about technology, and some people don't even know the aperture and B door, but they firmly believe that they have mastered digital art, because most of the photos on the computer screen are their familiar and lovely selves.

In the eyes of traditional photographers, the changes that have taken place in the world in these two days can be described as earth-shaking. Young people who are proficient in digital cameras, mobile phones and PS have completely subverted the concept of photography of the older generation. There is no art, no need to think too much, and even no rules. I shoot the world I want. They no longer cherish film, no longer think about composition, and no longer study the so-called photography technology. Like a submachine gun carrying infinite bullets, I went to the battlefield and shot at every corner of the city.

Because of the low cost of digital cameras, there is no need to develop and enlarge the film chemical process, and the rapid popularization of cheap and fanatical digital cameras makes all kinds of pictures flood the network. If the older generation still pinned some ideals or desires about beauty on photography, then today's young people completely ignored it, and their shooting purpose is only one, recording. Record your life, record your lost years. Therefore, the emergence of Moblog (mobile blog) has fully given them the space they need to show.

Moblog simply means to connect to the Internet through your mobile phone and send messages to your blog. Of course, you can also send your photos to your blog as soon as possible through your laptop or PDA. Therefore, we can see that many blogs record a person's life today, for example, at 4 pm, I am waiting for someone's phone call; At 8 o'clock in the evening, I was on my way to a bar; At night 12, I was drunk and other information, and Moblog showed the state of this person in a faster way, and also showed "I just got up" in the form of pictures; "I'm in the bathroom"; I'm dating my dear pig.

Of course, this personal information is nothing to the public, but it will definitely have special significance to friends or family. Some people say that Moblog will soon become an instant messaging software like MSN. "Imagine that your blog home page is not a series of article titles, but an application that can show whether you are awake or asleep, where you are on the map, who you are with, and so on. And then record your voice commentary. " Many of these Moblog are United, which is the real state of people on the Internet in real society. The Indian Ocean tsunami at the end of 2004 shocked the world. The first news pictures about the tsunami came from the real-time shooting of several digital enthusiasts. They send their photos to Flickr, a Canadian photo website, which allows you to upload, classify, browse and modify photos, and faithfully record those comments, and post them to your personal blog while uploading photos. According to the statistics of founder Stuart Botfield, 7 1% of the 2 million photos on Flickr have comments and are classified. Effective technical support makes digital image individuals become the earliest recorders when they experience major events. To some extent, the influence of this digital image will not only affect the significance of photography, but also change the way of recording history in our time to a greater extent.

Pushing the keyboard away from the computer desk, watching, recording and writing blogs on the street and in the car through the lens of the camera phone will become a happy life for the selfie generation in the new era. ...

Lomo is to make our life magical and open, and to make our life open and magical. Lomo= Rama, Le Mo, naked cat ... Le Mo! Although there are many translated versions, in Hongkong and Taiwan Province Province, Lomo fans have given it a proper Chinese name-Le Mo-which makes us touch life happily!

Derivative words:

Lomography: photos taken with Lomo, and I am willing to contact photos.

Lomographer: Someone who takes pictures with Lomo, or "Le Touch Guys".

Snapshot: snapshot family, people who follow Lomo's principle of taking pictures at will.

LomoAmbassador:Lomo's regional ambassador is responsible for organizing local activities and promoting music and touch culture. There are more than 30 ambassadors in the world.

According to experience:

1. Because of the opportunity of shooting, I must repeatedly emphasize with the clerk when printing, no matter what effect comes out, I want it! Otherwise, developers will voluntarily give up many wonderful works.

2.Lomo players are big movie producers, so it's best to find a movie wholesale point and stock up on cheap goods. If your friend thinks "waste is shameful", don't drag him into the Lomo team.

You don't need to catch up on your photography knowledge. Lomo camera does not need to adjust the focal length or the aperture. The only trick is to shoot more.

4.Lomo's works are not good or bad, as long as they can reflect their own ideas and arouse the audience's voices, they are successful. In order to express a theme and a continuing idea, Lomo photos usually appear in groups.

5. A little knowledge of Lomo's background doesn't prevent you from shooting while walking. Lomo's predecessor was the Soviet spy camera in the 1950s, which was produced in St. Petersburg. It is small and easy to carry.

6. If you really don't want to waste it, use other DC instead. ...

One: Lomo's most classic camera: LC-A 1982 St. Petersburg.

On a sunny morning, General Kornitzky of Lomo Camera Factory put a small Japanese camera on the table. Panfilov, his close comrade-in-arms (director of Lomo Soviet Optical Factory), took a close look at this camera and found that it has a clear lens, extremely high sensitivity and a solid shell. Two people noticed its characteristics and potential, and immediately studied how to improve the design. I hope to produce a full-featured all-weather camera, which can not only provide fun for people, but also record life and love for the country. Finally, Lomo LC-A was born, and millions of cameras sold out quickly. People in the former Soviet Union, Vietnam, Cuba and the former East Germany began to be the earliest "snapshot people" and recorded their lives comprehensively.

LC-A is a compact automatic camera, which provides daily photography tools for the public. But there is great value hidden behind simplicity: Minitar 1 lens designed by Professor Radionor produces bright colors under wide-angle lens. It has an automatic light sensing function that can only appear in expensive professional cameras, so that Lomo can be used in any environment and can create outstanding line effects at night. Solid shell, hard and clean metal structure, intoxicating Soviet flavor and unique charm.

Two: LC-A rebirth.

199 1 In the early summer, several students from Vienna went to Prague to play. Due to the popularity of high-tech electronic cameras in Asia at that time, LC-A has been discontinued, and the rest can only be found in old camera shops. Several students in Vienna bought LC-A for fun, and LC-A was discovered at that time. On the streets of Prague, they took a snapshot: from the top of the head, from the back, from the bottom ... The whole process ended with beer, vodka and LC-A. After returning to Vienna, they developed the film and were very shocked to see the photo! The bright, happy and hazy effect has injected a new feeling into Czech face, and the image effect has never been so enjoyable! A photography revolution broke out immediately! After seeing the wonderful photos, everyone is eager to have a Lomo camera! People are scrambling to secretly import this magical gadget from the former Soviet Union and other places. The increasing demand has caused a serious problem: LC-A is in short supply. In order to find a solution, the fearless "super sausage" decided to go to Lomo factory in St. Petersburg in person. After many discussions, he finally succeeded in persuading Mr. Vladimir Putin of the factory (who later became the deputy mayor of St. Petersburg) to reproduce LC-A, thus ensuring that LC-A cameras can be stably provided to a group of Lomo photographers in the future.

Three: Lomo Lomographers

Corresponding to the traditional root of photographer, all guys who shoot with Lomo camera are called Lomographer, or we can give a better translation of this word: "Le Touch Guy". (Note that the neutral word "shooting" is not "creation", because Lomo culture believes that as long as you agree with Lomo's photography method, everyone is a guy with artistic cells)

Four: Lomo photography (Lomography)

Corresponding to the roots of traditional photography, Lomo photographers established a young photography culture that became popular all over the world. This shooting method, born from the snapshot style, goes further than the "decisive moment" of traditional photography. Lomo photography does not advocate the supremacy of technology, but emphasizes intuition and pursues unknowable results. This is the new orientation of photography, and the emphasis of composition is out of date. Vagueness and randomness are trends and classics. This Lomo attitude liberated all the followers of traditional ideas. Forget it and shoot! Later, the golden rule of Lomo photography 10 was developed.

Lomo principle:

1. Take your money-go where you want to go. Take Lomo anywhere.

2. Use it anytime-day and night. Lomo stayed up all night. Photography is not to interfere in your life, but to participate in your life. Don't worry about Lomo disturbing your life, it's a part of life.

4.Shootfromthehip. Shoot wherever you want. 5. Get close to the goal you are eager to lose. Come closer, come closer. Don't think about it. Don't think about anything.

7. faster, faster.

8. You don't have to know what you want to shoot. 9. You don't know what you shot in the movie ... and what happened afterwards. Not to mention knowing what you filmed.

10. Don't worry. Forget all the above nine items.

Five: the rise of Lomo International Graphic Association.

1992, Lomographic was founded in Vienna, with the aim of releasing information about Lomo photography to the whole world. With the appearance of exhibitions, parties and trips, people gradually understand Lomo photography and integrate into Lomo-style lifestyle. At the same time, major cities have also elected Lomo ambassadors to organize and promote local Lomo photography activities. People's desire for Lomo photos has driven the rapid development of Lomo International Association, which has spread all over the world with 500,000 members and become one of the representative cultural groups of the new generation of young people.

Six: Lomo World League (LWL)Lomographic World League

The biggest feature of the annual Lomo Photographer Competition is "reading and taking photos", and shooting is completed according to the keyword 16 provided by the competition. The top three will be judged in each keyword category, and all winners will be automatically promoted to be held in different countries every year.

Lomographic world congress, this is a good opportunity for free travel.

Seven: Lomo Wall (Lomo wall)

This is the most distinctive exhibition mode of Lomo photography, and a single Lomo photo is not called Lomo photography. Lomo photography shows the big world and life diary in Lomo photographer's heart by mosaic collage. At first glance, the most popular work is a group of 16 photos-"16 photos is better than 16000 words". The collective open exhibition mode is more real than the artificially decorated works in the gallery. Lomo Wall builds daily life into a visual art for the public to recall together.

Eight: Lomo World Archives Lomo Archives

This is an ambitious project to build the world's largest online database of "snapshot" photography, which will be completed by Lomo photographers all over the world. As long as you like, no matter what you have photographed, you can go to the Lomo World Archives in the past:

/ppp/。 Then as long as Seeker enters the search keyword, he can see the strange Lomo photo. Like the emerging "blog", it may become the largest photography museum in the world. Lomo International Association also publishes several books on world archives every year.

Nine: low technology

Since LC-A, Lomo photographers have been advocating cheap and simple cameras. They prefer to DIY some weird functions on the cameras to maximize their creativity. These actions are a rebellion against the digital age. Lomo photographers are not equipment theorists, they are more interested in the shutter head and the creative fun of photography. In this spirit, Lomo camera designers have developed a series of "strange chicken" cameras and accessories, such as four-lens cameras and rotating color-changing flashlights ... Moreover, Lomo International Association has collected a large number of old mechanical cameras that have been discontinued (including China's seagull dual-lens camera 120) and recommended them for sale to all Lomo photographers through the world network of Lomo International Association. Lomo photography manifesto has such a part:

"This is the digital age: artificial intelligence, copying, personalization and limitations ... Our records can be copied, cleaned, diluted, autofocused, accurately calculated, and infinitely marked ... Images are a bunch of numbers, and music is mp3. What else can surprise us? We believe that in the revolution brought by the digital age, people all over the world can freely exchange their likes and dislikes and feelings. However, we still have to experience the charm of dual technology. Whether our memories are digital or not, let our thoughts remain unchanged. "

After 1 1 year's efforts and unremitting promotion, Lomo camera and Lomo photography culture have become one of the representatives of the world's "cool" culture. /kloc-since the 1990s, the social and visual beliefs advocated by Lomo photography have had a very significant impact on the function and aesthetics of photography. Lomo photographers are ordinary people like you and me. However, are you surprised that even famous people, such as Brian Eno of U2, Helmut Lang, electronic DJ Moby and great director robert redford, are members of Lomo photographers? In any case, Lomo International Association has created commercial and cultural miracles with their wisdom and creativity.

Attachment: Ten Principles of Lomo Photography

1, carry it with you.

2. It can be used at any time, day or night.

3.LOMO is a part of life.

4, shoot, do what you want.

5. Get as close as possible to the object you expect.

6. Don't think about it.

7. Soon.

8. You don't need to know in advance what you will get in the photo.

9. Combine your photos at will.

Ignore these rules.

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