Traditional Culture Encyclopedia - Photography and portraiture - The first Chinese boy to drink Coke in the 1980s, how is he doing now?

The first Chinese boy to drink Coke in the 1980s, how is he doing now?

Imagine how happy it would be to have a glass of iced Fat House Happy Water on a hot summer day.

Coke is now a very popular carbonated drink on the market and is loved by everyone. In the 1980s, life was not as good as it is now, and drinks were rare, but this does not mean that no one drank it. Do you know who was the first person to drink Coke?

Speaking of Coke, we now think this thing is unhealthy, but this thing was invented by a very excellent pharmacist, he was John Pemberton.

For Pemberton, the emergence of Coca-Cola was an accident. Originally, he just wanted to develop a drug that could refresh himself, relieve fatigue, and relieve headaches. He concocted a product called Coca-Cola. Just add water and it's ready to drink.

Unexpectedly, one time a drunk man came to Pemberton's drugstore. He named him and said that he needed a cup of coca cola. The salesperson looked at him indifferently and did not give it to him. Instead of adding water to mix, he picked up soda water and added it. Unexpectedly, soda water tasted better than boiled water. As word spread, Coke's reputation grew.

Coke entered the Chinese market twice in a row. The first time was in 1927. In order to open up sales of Coke in the Chinese market as soon as possible, Ruan Lingyu, a famous star at the time, was invited to endorse Coke. The market for Coke was instantly It was opened in China, but three branches were opened after the year. After the founding of New China, Coke withdrew from the Chinese market.

However, China's huge market still keeps Coca-Cola from forgetting it every year. Finally, after China and the United States established diplomatic relations in 1978, Coca-Cola made a comeback. The following year, Coca-Cola began production and sales in China. It was also this year that this little boy in China, who has a deep connection with Coca-Cola, drank his first sip of Coke on the Great Wall for the first time.

This year, an American photographer James Anderson came to China. He heard that if you don’t visit the Great Wall, you are not a true man. After coming to China, the first tourist attraction was decided to be Great Wall.

He took the camera wherever he went and took pictures, but he was not very satisfied with the photos he took. He hoped to take a photo that combined Chinese and Western styles without seeming inconsistent. When he was distressed, a boy appeared in his sight.

When the seven or eight-year-old boy was naughty, he was full of energy and ran around on the Great Wall, smiling like The sun was just as warm that day.

James was inspired. He wanted this boy to be his model. Through a translator, James communicated with the boy’s parents. After obtaining their parents’ consent, James thanked the little boy. The boy was willing to cooperate with him. He took out a bottle of Coke from his bag, put a straw in it and handed it to him. The little boy sucked on the Coke. At this moment, James picked up the camera and captured the moment.

This photo was published by James in "National Geographic Magazine" and titled "Red China's First Can of Coke". This photo became popular at the time. One photo has the Great Wall as the background, China The photo of the boy drinking Coke from the United States is very consistent with the environment when China and the United States established diplomatic relations at that time.

The boy was still young at the time, and he had long forgotten the incident many years later. He still knew that it was him in the popular photo in the memory of his parents. And his relationship with Coca-Cola doesn’t end there.

He is now the president of an international business center and a golf commentator on the Sports Channel. The first golf event he commented on was the National Tour Finals, and Coca-Cola was the sponsor. His fate with Coca-Cola is really great. It was fate. Later, in order to commemorate the 40th anniversary of its return to the Chinese market, Coca-Cola searched for this boy named Hei Jiantao and invited him to attend the Coca-Cola China System Conference as a special guest. At this conference, that photo was displayed on the big screen, as if memories from the past were emerging bit by bit.

I have to say that fate is a very inexplicable thing. It is unpredictable. Maybe many things are determined by destiny and cannot be forced.