The "drum watch" sought after by the European royal family 500 years ago is now made into the most fashionable timepiece by Louis Vuitton.

Time came to April. Fashion week has just ended, and the fashion industry is far from taking a vacation-the grand event about Chinese clothes has been suspended, but big events in the watch industry are brewing.

Yes, the watch industry "Fashion Week", which has become more and more familiar to everyone in recent years, will be held this month.

Even watch brands that don't participate in the exhibition will choose to release new watches at this time, so if you have been frequently screened by various beautiful watches in your circle of friends recently, congratulations, the bags and clothes you just took a fancy to at several shows in Fashion Week can be temporarily forgotten-because there are still many beautiful watches waiting to plant grass in your heart!

So aside from the complicated technical parameters and difficult watchmaking process, is there a brand-made watch that can coexist with quality, fashion and accuracy this year?

Of course there is.

Like Louis Vuitton.

Louis Vuitton is an expert in expressing "time". This brand has always taken "travel" as its core connotation, showing respect for the theme of "time" in many details.

Two months ago, Virgil Abloh, the artistic director of men's wear at Louis Vuitton, brought the sixth show after taking charge of the brand, which will cross the fields of rural Paris and Swiss mountains, as well as the background of the 1950s and now, and bring it to the world in the form of a visual feast.

This is a fashion show without an audience, and it is also a long and lonely time travel. Virgil Abloh named this program "The Art of Traveling", and travelers came here with suitcases from 1950s.

This opening is fascinating enough-"time travel" skillfully combines "travel" with "time", which makes people expect Louis Vuitton to present "movement" (the dynamics of travel) and "passage" (the dynamics of time) more fashionable.

Louis Vuitton has always been good at telling stories about the passage of time and adventures. It devoted all its life to creating and polishing exquisite containers to carry the art of travel and the form of time.

It must be mentioned here that Louis Vuitton has created a brand-new Tambour Street Diver watch, which combines the spirit of adventure, exquisite craftsmanship, excellent functions and super matching ability to lead everyone on a journey of free creativity.

Travel is not only a physical exercise, but also a spiritual roaming, which is the precipitation of time.

What Louis Vuitton wants to do is to make this roaming more casual and this precipitation more fashionable.

Have eternal beauty of design.

Shape the passing time

I have always felt that Louis Vuitton's watches have a completely different temperament from those of other brands.

Although Louis Vuitton is a fashion brand in most people's minds, the watches it makes go far beyond the concept of "fashion watches".

Not only is Louis Vuitton's watchmaking skills superb, but also a very important reason is that Louis Vuitton's understanding of "time" is unique.

It "shapes" the flowing time through rich art, design and technology, and creates the art of traveling across geographical boundaries.

For example, the exhibition will be transformed into an art integrating time and space, from the street park in Paris to the global aviation terminal at new york's Kennedy Airport, from the bob hope House in Palm Springs to the Niterói Museum of Contemporary Art in Brazil, which is like a UFO in the future.

In the early spring show in 2020, Louis Vuitton came to the new york TWA Flight Center designed by Finnish-American architect Eero Saarinen.

As the drama unfolds slowly, this landmark building that has been abandoned for 20 years has once again "set sail".

At the end of last year, Louis Vuitton also spent 5.8 billion yuan to move the 20021Spring/Summer Women's Wear Show to Samaria Department Store.

Gorgeous peacock murals, century-old cast iron stairs, enamel tile totems and mosaic collages reveal the taste of classical aesthetics. There seems to be a dialogue between classical and modern in both clothing and show.

On March of this year 10, Nicolas Ghesquiè re, artistic director of women's wear, cooperated with Fornasetti, an Italian art design studio, and staged a "Museum Night" in the Louvre. Time begins to be disordered in this space, and history confronts the present.

In addition, Louis Vuitton also invited world-famous architects to fiddle with a large number of unconstrained architectural works, becoming the largest "time container" group on the earth.

Louis Vuitton invited talented architect Frank Gehry to build the Louis Vuitton Foundation and Seoul flagship store.

When you look at the Louis Vuitton Foundation Building from a distance, you will think that it is a shining "giant ship" that is riding the wind and waves, and it looks like a crystal clear "iceberg" at close range. This building is not only a foundation building, but also an art exhibition hall and concert hall where exhibitions and concerts can be held. In this building that seems to exist in the future, we can see that countless exhibits are related to the passage of time.

Recently, Louis Vuitton hired architect Aoki Jun to design the facade of the flagship store in Ginza, Tokyo. Inspired by water, light and shadow, Louis Vuitton fixed those beautiful moments in nature on the building, which simply made people shine!

Of course, Louis Vuitton has surprises you don't know!

Starting from 20 12, it started an industry-standard "cross-border" project: Objets Nomades travel home series.

Dutch designer marcel wanders, Japanese design genius Nedo, campana Brothers and other super-brain artists who have attracted the attention of the industry have all presented their own designs for Objets Nomades.

For example, detachable modular reclining chairs, portable leather stools, hollowed-out "egg" hanging chairs, sitting sculpture soft cloth cocoon seats, etc. ...

Louis Vuitton integrates the spirit of "nomadism" into furniture design, and brings the wonderful time experienced in travel into your home. Every piece of furniture can be called a three-dimensional form of time.

A container for recording time.

Continue to write a legendary chapter

It is precisely because Louis Vuitton once carved a "container" full of space, culture and travel art through architecture, hard boxes, art bags and costumes that his watch is quite different from other brands in temperament-Louis Vuitton knows time and respects time, so he can create a real "container of time".

In 2002, it created the first "drum watch" in brand history-Tambour series watches, and Louis Vuitton officially embarked on a journey to open up the field of advanced watchmaking.

It is not only Louis Vuitton's "debut" in the field of high-end watchmaking, but also means that the brand will explore the internal relations of a broader space-time culture under the guidance of clocks and watches.

"Tambour" means "drum" in French, and the fate of "drum" and "time" began to sprout centuries ago.

From the14th and15th centuries, the French began to tell the time with drums. A hundred years later, German watchmakers invented a timing device similar to the "drum" with iron clockwork and escapement, and "Tambour" became a well-deserved originator of portable clocks.

How popular is it?

At that time, the nobles of the German and French royal families fell in love with their bodies. For example, King Henry VIII of France once painted with a drum watch.

It has also become the inspiration for Louis Vuitton to create the first "container of time"-from the legendary name to the shape, the Tambour series pays tribute to the "drum watch" that was only hung on the royal chest 500 years ago.

After hundreds of years of evolution, "drum watch" has been endowed with aesthetic value of craft, technology and art.

With the creation of the first landmark "drum watch", Louis Vuitton also closed its first watchmaking workshop in LaSaud, Switzerland, demonstrating its determination to design and develop its own movement.

Later, Louis Vuitton recruited "La Fabrique du Temps", a Geneva-based advanced watchmaking workshop, to develop high-end movements with complex functions, such as tourbillon and Minute Question.

Since then, Louis Vuitton has successively developed complex watches with the functions of flying back timing, countdown, tourbillon, mysterious time, flip time scale display, and three questions between two places ... This century-old fashion house has mastered the key technologies and techniques of high-end watch movements.

Since the Tambour series came out twenty years ago, Louis Vuitton has always insisted on injecting adventurous "travel art" and exquisite leather fabric technology into a light and exquisite watch.

Metal movable ears resembling the handle of luggage, classic "Monogram" reading glasses pattern applied to crown, leather strap processed by Asnier Leather Factory in Paris, and strap technology from Venento, Italy ... all these inspire people's desire to travel all the time.

From the Tambour Spin Time time flying watch equipped with exclusive technology patents to the Monogram tourbillon watches that can be designed according to customers' needs, such as DIY gemstone inlay and tourbillon movement patterns;

Tambour Slim Watch and its miniature sub-series Tambour Slim Bijou retain the original Tambour turnover drum shape, but the technology is more exquisite, which is obvious at a glance.

Tambour Slim's dial is carved from mother-of-pearl and decorated with diamond hour markers. The movement adopts the excellent mechanical structure that diamonds surround the cage of tourbillon, which is almost the pinnacle of technology and craftsmanship.

There are also Tambour Evolution watches with tough and masculine lines and modern and avant-garde styles, as well as Tambour Horizon smart watches with super futuristic and Internet experience, which are also excellent choices for fashion people to wear watches every day.

The Tambour Curve high-tech watch, which is exclusively developed by materials such as titanium, Carbostratum and more than 100 layers of carbon, is like a delicate container full of travel culture and time, hiding the mystery of time in the dark.

At the moment when the watch industry is making every effort to launch various new models, Louis Vuitton's legendary "drum watch" once again opens a new chapter and adds another general to the Tambour family.

Majestic is also fortunate to try this brand-new Tambour Street Diver watch for the first time. Exquisite craftsmanship, rich functions, creativity, and the soul of free adventure travel, it is good at everything.

It can be said to be the most sporty watch in the Tambour series. Four colors, sky blue, neon black, flame black and Pacific white, are full of vigorous personality and vitality.

Each Tambour Street Diver watch is endowed with powerful functions such as screw-in crown, 100m waterproof dial, Super-LumiNova luminous coating, and strap quick replacement system.

When the weather is fine, Majestic chooses a watch with a "sky blue" color scheme and goes for a walk outdoors with a Monogram bag designed by Virgil Abloh.

The blue sky echoes the contrasting crown and strap, and the relaxed and comfortable casual dress is enough to bring a good mood to the day.

At the same time, the case structure with narrow top and wide bottom also ensures the comfort of wearing for a long time.

As long as you carefully observe the design of the dial, you will also find some strange "mysteries":

It adopts the concept of linear design. The letters on the diving timing indicator can rotate and match the color of the minute hand tip. Just staring at it is super fun.

It can also accommodate dresses for daily work and dinner.

Majestic chose an all-black Louis Vuitton suit to match the "neon black" watch, which was both stiff and lifeless.

Simple and exquisite case, deep inner rotating bezel and modern diver contour logo make the sports watch look calm and atmospheric, and bright fluorescent green instantly lights up the simple and clean wearing style.

Of course, you can also wear it to sunbathe, dive, swim in the pool and punch in the gym.

Whether it is day or night, leisure or formal occasions, serious exercise or attending fashion parties, it can be easily controlled.

Became the "best partner" for Majestic to attend any fashion party and workplace recently!

Some people say that a watch is an art between wrists.

Over the past 20 years, Tambour watches have been working tirelessly for 20 years, which not only embodies the exquisite craftsmanship and long history of Swiss high-end watchmaking workshops, but also embraces the spirit of continuous pioneering and innovative travel adventures.

We also witnessed the beauty of time precipitated by Louis Vuitton's "drum watch" with hundreds of years of history, opening the next chapter of the legendary story.