Why is Hongguye Scenic Spot in jiaohe city called "Changbai Mountain Red Gu Ye"?

This is a question of tourism culture and tourism economy.

Let's look at the origin of the problem first.

I once said in "Interesting Place Names: What's the Historical Features of Jiaohe Red" that Changbai Mountain Red in jiaohe city, Jilin Province is a scenic spot in Lafashan National Forest Park in jiaohe city, but it has won the praise of the people all over the country since it was opened to the outside world. The People's Daily commented: "Dress up in late autumn, and a thousand trees shake Lin Hong". It is said that the red Gu Ye in Jiaohe Changbai Mountain is "as red as blood coagulation", which is the most embarrassing color in Changbai Mountain in autumn. The red leaf forest and white birch forest, which stretch for more than 100 kilometers, have their own unique charm and decorate a colorful picture. ..... Every autumn, maple trees are everywhere, and thousands of branches are as red as the sunset, which is very spectacular. "

20 10 1 1 0/In October, China National Geographic magazine organized11an expert jury composed of senior experts from all over the country in geography, plants, meteorology, tourism, architecture, animals, art and photography. Jiaohe city Changbai Mountain Hong won the third place with a total score of 90.75. As a result, jiaohe city Changbai Mountain Red Gu Ye rose rapidly among the numerous red leaf scenic spots in China, ranking among the "flower exploration".

As the saying goes, people are afraid of famous pigs and strong ones. If a person is famous, there are bound to be many people concerned. Any individual inevitably has advantages and disadvantages "problems" such as birth, life, experience, personality, occupation and behavior, and will be searched and excavated by "human flesh" under the "full spotlight" of society. The same is true of scenic spots. Once they become famous, many problems in management that can't meet the needs of tourists will be excavated, which will be instantly amplified and made public in the network age. Nowadays, the well-known "jiaohe city Changbai Mountain Red Gu Ye" constantly exposes many problems in scenic facilities and management. Recently, a question about the name of Hong broke out on the Internet: Why is it called "Jiaohe Changbai Mountain Hong" instead of "Jiaohe Hong"? Is there any suspicion of "near a famous mountain"?

Below, I will make a brief analysis of the above problems from the perspective of a writer and a tourist.

Names are social and cultural symbols of everyone, places and things. Mr. Baidu said that place names are the proper names of natural or human geographical entities in a specific spatial location.

We say that people can effectively distinguish Zhang San, Li Si and Wang Wu ... Towns, villages, mountains, rivers, forests, grasslands, Gobi and other places within a certain living range all exist because of their names, and they can distinguish and locate themselves in the vast world because of their names.

Scenic spots belong to regional names and are also social and cultural symbols. It is precisely because of these precise positioning names that tourists from all over the country and even the world can be effectively guided to arrive accurately and then visit.

China has a vast territory and a vast territory, ranking third in the world and the largest population in the world. So, of course, there are as many place names in China as there are stars in the sky, so it is difficult to distinguish them, so it must be unique, or it will be chaotic. In addition, geographical names involve the cognition of all aspects of society, such as transportation, politics, military affairs, economy, commerce, etc., so their regionality often requires "talking big but not small" within a certain range.

For example, during the War of Resistance against Japanese Aggression period, the residence and office of the CPC Central Committee and Chairman Mao were all in Zaoyuan, Yang Jialing and Wang Jiaping, but what they said was northern Shaanxi and Yan 'an. If it is in jujube orchards or Yang Jialing, imagine how many jujube orchards there will be in China. How many Yang Jialing? Even in northern Shaanxi or Shaanxi Province, how many jujube orchards and Yang Jialing will there be?

For example, people who travel abroad will say: you are from the south and you are from the northeast. No one will know exactly where you come from. Because the specific careful judgment is often inaccurate, and the popularity of small places is too low, we can only say a rough idea.

As for the names of scenic spots, we need a higher positioning. Its name must first have a large regional attribute, and then be specific to the regional attributes of provinces, cities and counties.

For example, Jiaohe is named "Red". Since 2002, the Red Leaf Tourism Festival was jointly hosted by Jilin Provincial Tourism Department and Jilin Municipal Government in jiaohe city, with the full name of "The First Changbai Mountain Red Leaf Tourism Festival in Jiaohe, Jilin, China". By September 2020, it had been successfully held 19. "Jiaohe, Jilin, China" is a restrictive word "boasting is not small", and then it is graded according to the order from big to small, indicating the regional attributes-People's Republic of China (PRC), Jilin Province (including Jilin City) and jiaohe city. This directly explains the position of "Hong" around the world, from large to small, specifically to "China, Jilin and jiaohe city". But there is no specific mention of "Qingling Town" and "Songjiang Town" because the status and popularity at the township level are too low. As for the place names of Hong, why not mention Jiefang Village, Zhashuling Village, Ailin Forest Farm, Nantaizi Village, Village and Shanshan Ridge. Because small place names will have no external influence unless they have historical and cultural characteristics. Therefore, these small place names can only be exchanged and explained among people in specific local counties or townships.

Also, the word "Jilin" in Jiaohe, Jilin, China, advertised in the title of Hong only means "Jilin Province" below the national level. Of course, it can also be understood as "Jilin City, Jilin Province", because Jilin is the only province and city with the same name in China. Some people may say, why not promote it as "Red Gu Ye of Changbai Mountain in Jilin", which can be understood as Jilin Province and Jilin City. So kill two birds with one stone, the scope is larger, and the popularity is higher than that of jiaohe city. In fact, if you call it that, your height is high, but the trouble is not small. Because Jilin province has the same name as the city, it will inevitably cause tourists confusion: where is this flood in Jilin province? Or where in Jilin city?

People who often go out will generally quote the names of provinces and cities when introducing themselves, at least at the county level. If you Song Like Dandan reported "My name is Wei Shufen" and added "I live in Liushugoutun" in the sketch "A Lazy Dating", then outsiders would be "cheated". Because people in other provinces and cities simply don't know where your "Liushugoutun" is, just say it without saying it, which makes people laugh.

For another example, Jilin people often have trouble going out to register: I am from Jilin. The audience is embarrassed to ask which city and country you are from in Jilin Province, and often say to Dali: Oh, are you from Changchun? Changchun is good, where there is "FAW" and "Changchun Film Factory". You have no choice but to correct: I am not from Changchun, but from Jilin. The other party still doesn't understand: I know you are from Jilin, aren't you from Changchun, the provincial capital? You have to explain in detail: I'm from Jilin City. Even in order to highlight the glory of my hometown Jilin City, it needs to be emphasized that the name of Jilin Province comes from Jilin City. Jilin Province came into being after Jilin City. After liberation, Jilin has been the capital of Jilin Province, and it was not until 1954 that Jilin moved its capital to Changchun ... You see, how troublesome it is to report only one Jilin!

Therefore, "Changbai Mountain Red Gu Ye" in China and Jilin should also be implemented in "Jiaohe" county-level areas.

Some people question: Why is it called "Jiaohe Changbai Mountain Red Gu Ye"? Isn't it more accurate to call it Jiaohe Red Gu Ye? This is purely "beside the famous mountain"! Just like a person likes to brag, I don't talk big-I'm from China, a province, a city and a village. ...

In fact, people are in the rivers and lakes, and they can't help themselves. Tourist attractions must be based on business and tourism.

Tourist attractions are different from what people publicize. Because its name is not aimed at a small area of hometown, but at other counties, cities, provinces and even foreign countries. Therefore, the propaganda principle of famous tourist attractions is "big but not small". Because in the vast scenic spots of the whole country and even the world, if you say a small place name, others simply don't know where you are talking about.

The tourism economic benefit of a scenic spot depends entirely on the social benefit of the scenic spot, that is, the "reputation" of the scenic spot, and the reputation of the scenic spot comes from "popularity". The popularity of scenic spots depends on cultural natural resources and services, and on external publicity. One of the basic principles of external publicity is the accurate regionality and distinct reputation of scenic spots.

For example, more than ten years ago, when I wrote a book to promote Jiaohe Hong, Wang, now the secretary-general of Jilin Provincial People's Government, was then the mayor of jiaohe city. He solemnly proposed that the name of this book should be Jiaohe Hongguye. Because in China's famous Red Gu Ye Scenic Area, there are Red Gu Ye in Jinan, Shandong Province and Yingshan Red Gu Ye in Dabie Mountain, Hubei Province. In terms of red leaf scenic spots, there are famous red leaves in Xiangshan, Hunan, Yuelu Mountain, Kanas, Xinjiang, Romila, Sichuan, Jiuzhaigou, Jiangsu and Wuyuan, Jiangxi. Therefore, if the book is called Hong instead of Jiaohe, it is easy for customers to misunderstand the title in the "three-second visual effect" after entering the book counter, and even the book will become someone else's wedding dress. Therefore, it is required that this book must have an accurate geographical positioning.

However, the regionality of scenic spots often cannot produce tourism benefits. Therefore, it must create "regional characteristics". For example, Jiaohe Red Gu Ye is a grand canyon in the mountains of Changbai Mountain, and its full name is Jiaohe Changbai Mountain Red Gu Ye. So named, not only accurately expressed the regional red, but also accurately expressed the particularity and uniqueness of the region, that is, accurately expressed the natural and cultural characteristics of Changbai Mountain to people outside Jilin Province. If this scenic spot in Hong Kong is only marked with the regional "Jiaohe", then foreign tourists will have to think hard: What is Jiaohe? What are the regional characteristics? What does this have to do with Hong Guye? Is there a flesh-and-blood relationship between Jiaohe natural culture and Red Gu Ye natural culture?

If it is called "Changbai Mountain Red Gu Ye", then the natural features of Changbai Mountain-"Changbai Mountain, Red Leaves and Valley" will be displayed at once. In this way, Jiaohe Changbai Mountain Red Gu Ye has become the carrier of "Changbai Mountain Red Leaves" in a broad sense, which is a typical example of Changbai Mountain Red Leaves. In addition, there are the following considerations for such a title:

First, Changbai Mountain is divided into broad sense and narrow sense. Changbai Mountain in a broad sense refers to the Changbai Mountain range. Although its main peak is in Jilin Province, the remaining veins are east-west in Heilongjiang Province and Liaoning Province, which is geographically the highest mountain system on the eastern edge of Eurasia.

As for jiaohe city, it is a pure mountain area in Jilin Province and belongs to the Changbai Mountain Range. In detail, Jiaohe Red Gu Ye is a natural valley in the Laoyeling Mountains of Changbai Mountain, so it is called "Changbai Mountain Red Gu Ye", which is not suspected of being "next to famous mountains". As mentioned above, although you live in Liushugoutun, Songjiang Town, jiaohe city City, Jilin Province, isn't it natural to say that you are from Jilin or Jiaohe? What's more, tourist attractions are the title of publicity. If you say you are Liushugoutun, who knows? Who would be interested? If you wander in Beijing, or Shanghai, Guangzhou or Qinghai, people will know your living area at once if you say you are from Jilin. But when you say "Liushugou", no one knows at all.

Second, Changbai Mountain in a narrow sense only refers to the boundary mountain between China and Korea in the southeast of Jilin Province, especially Baitou Mountain or Bai Yunfeng in history, which is the same peak as Tianchi. In a narrow sense, Changbai Mountain is the birthplace of Yalu River, Songhua River and Tumen River, and is known as the "source of three rivers". The earliest written records of Changbai Mountain can be found in China's Classic of Mountains and Seas more than 4,000 years ago, and it is called "No Salt Mountain". That is, the snow on the top of the mountain does not melt all year round, such as white salt, but it is not salty, so it is also named; In the Northern Wei Dynasty, this mountain was called "Tutaishan"; The Tang Dynasty called it "Taibai Mountain"; In the Northern Song Dynasty, the State of Jin called it "Changbai Mountain". Because the full name of Jiaohe Red Gu Ye in the scenic spot is "Jiaohe Changbai Mountain Red Gu Ye", no one will blindly plunge into this Baitou Mountain in the Three Rivers.

Thirdly, Jiaohe Red Gu Ye is advertised as "Jiaohe Changbai Mountain Red Gu Ye" because the red leaves of Jiaohe Red Gu Ye bear the natural customs and culture of the whole Changbai Mountain.

First, the red-leaf trees in Jiaohe Red Gu Ye cover almost all the maple trees in the whole Changbai Mountain area. Such as sandwich tree, Changbai Mountain tea tree, Changbai Mountain colored tree, Changbai Mountain white cow tree, Changbai Mountain pig arch tree and so on. They belong to Acer, also known as Acer truncatum, Acer ginnala, Acer pseudo-color, Acer truncatum and so on. The original name of these unique maple leaves in Changbai Mountain itself contains the natural customs and cultural elegance of the indigenous people in Changbai Mountain. Of course, there are many unique tree species in Changbai Mountain every October, such as oak, elm, birch, wild grape, jujube, bawangmu, honeysuckle and so on. They are dyed red, orange, yellow, green, blue and purple with the unique geographical attributes of Changbai Mountain, the unique qualities created by its geology, geography and climate, and the unique maple trees in Changbai Mountain.

Secondly, the red leaf time of these red leaf trees in Changbai Mountain is accurate and specific, which is closely related to the unique climatic conditions in Changbai Mountain. Only when the lowest temperature drops to five or six degrees Celsius, cold dew and light frost attack, the chlorophyll in the leaves of these tree species begins to be replaced by anthocyanins, and gradually turns red or turns red overnight. But it may also change from green to yellow overnight, and then from yellow to brown, orange, pink, purple and gray. Or the autumn wind came all night and the color fell all over the floor. This is the unique natural force of Changbai Mountain, and it is also the unique red leaf character of Changbai Mountain.

Third, most of the red-leaf trees in Changbai Mountain grow in valleys at lower altitudes, rather than hills in the south. This may be related to the latitude and longitude of getting along. Compared with the tree species on the top of the mountain, the hanging period of middle-red leaves in jiaohe city Changbai Mountain Red Gu Ye is slightly longer than that in red-leaf forest field. But it won't take more than a month from red leaves to fallen leaves here. This is also the natural feature of Changbai Mountain. If you are predestined friends, you will hear people in Changbai Mountain sing the characteristics of Changbai Mountain Red Gu Ye:

"After August, Wuhua Mountain is everywhere."

"The trees are all carmine, up to ten days."

"The heavier the frost, the fresher the wind."

"Look at the leaves in the first twenty days, and look at the fallen leaves in the last ten days."

To sum up, the wild scenery of red valley in Jiaohe Changbai Mountain represents the elegant demeanor of red leaf trees and the unique natural force of Changbai Mountain, hence the name "Jiaohe Changbai Mountain Red Gu Ye".