On College Entrance Examination and Employment of Art Students

Training objectives: This major trains professionals who are engaged in art design, research, design, production and management, have knowledge and ability in art design creation, teaching and research, and can engage in art design, research, teaching and management.

Training requirements: Students in this major mainly study the basic theory and knowledge of art design. During the study period, through the cultivation of artistic design thinking ability and the basic training of artistic design methods and design skills, students will have the basic quality of innovative design in this major.

Graduates should have the following knowledge and abilities:

1. Master the basic theory and knowledge of art design;

2. Master the professional skills and methods of artistic design and creation;

3. Have the basic ability to independently carry out art design practice;

4. Understand the principles, policies and regulations related to economic, cultural and artistic undertakings;

5. Understand the development trend of art design at home and abroad;

6. Master the basic methods of literature retrieval and data query.

Main courses: sketch, color, pattern, composition, professional techniques, professional design, art design theory, etc.

Employment orientation: this major cultivates knowledge and ability in art design and creation, teaching and research, and is suitable for art design, research, teaching and management in art design education, research, design, production and management units.

Art design (clothing design direction)

Training goal: to train senior professionals who can engage in clothing, clothing design, teaching and scientific research in enterprises, institutions, schools and scientific research units.

Training requirements: students should master the basic principles of Marxism; Familiar with the relevant principles, policies and regulations of China garment and textile industry development; Systematic theoretical knowledge of clothing and clothing design; Understand the test method of clothing eye performance, be good at learning China traditional clothing culture, and master and use modern clothing information at home and abroad; Have a high design level, strong technical production capacity and preliminary scientific research ability, and understand the new achievements and developments of this discipline; Have high cultural literacy and certain enterprise management ability; In mastering foreign language tools, we should have strong professional reading ability, certain listening ability and preliminary writing and speaking ability.

Specialized courses: Chinese and foreign costume history, China national costume history, costume modeling technology, costume design foundation, fashion illustration techniques, hair style and makeup, ergonomics, costume material technology, costume introduction, computer application, costume eye performance test, costume design, eye decoration design, etc.

Employment orientation: Graduates can engage in clothing, clothing design, research, clothing and clothing design teaching in clothing factories or clothing design units in light industry, textiles, commerce, foreign trade and other departments.

Art design (visually conveying the direction of art design)

Training objectives: pay attention to the cultivation of students' innovative ability and practical ability, and pay attention to the improvement of students' adaptability and competitiveness. Cultivate good professional ethics and certain basic design knowledge, design ideas, creative thinking and artistic expression skills, as well as skilled computer-aided design technology. Familiar with the expressive force of advanced skills and adapt to the advanced applied design talents in the field of art design in China. A bachelor of arts degree is awarded to an undergraduate who meets the prescribed conditions.

Main courses: introduction to design, computer art, logo design, packaging design, advertising design, binding design, display design, VI design, etc.

Employment orientation: I can engage in graphic design, product and packaging design, advertising design, exhibition design, book binding design, corporate image design, research, teaching and management in enterprises and institutions, professional design departments, schools and scientific research units.

Art design (direction of environmental art design)

Training objective: To cultivate advanced applied talents who are fully developed morally, intellectually, physically and aesthetically, meet the needs of social and industrial development, and can engage in landscape design, interior design, exhibition design and environmental art design and planning. A bachelor of arts degree is awarded to an undergraduate who meets the prescribed conditions.

Main courses: introduction to design, architectural drawing, architectural design, interior design, garden design, furniture design, exhibition space design, Chinese and foreign architectural history, urban environmental design, etc.

Employment orientation: I can engage in environmental art design, environmental art project budget, environmental art project organization and management, environmental art teaching and training in decoration companies, construction real estate enterprises, landscape engineering companies, educational institutions or training institutions.

Art design (direction of textile art design)

Training goal: to cultivate advanced applied talents with all-round development in morality, intelligence and physique, knowledge and practical ability in textile art design and creation, teaching and research, theoretical knowledge and creative thinking ability in textile art design, strong product design ability and related product development and research ability, and good at textile pattern design, textile product function design, indoor textile complete set design and brand design and planning. A bachelor of arts degree is awarded to an undergraduate who meets the prescribed conditions.

Main courses: design introduction, dyeing and weaving history, pattern foundation, textile materials, textile CAD design, indoor textile design, fiber art design, clothing pattern design, textile printing and dyeing technology.

Employment direction: engaged in pattern design, dyeing, printing and weaving design of textile fabrics in textile printing and dyeing enterprises; Engaged in garment fabric pattern design and garment enterprise garment pattern design; Engaged in the design, creation, management, marketing, teaching and scientific research of dyeing and weaving art design, fiber art design and jewelry art design.

Art design (automobile performance and marketing direction)

Training goal: to cultivate advanced applied talents who are all-round developed in morality, intelligence, physique and aesthetics, meet the needs of social and industrial development, master basic skills such as model expression, image design and advertising display in automobile display, and understand automobile modeling design, automobile structure, performance and various technical parameters, as well as relevant management knowledge. A bachelor of arts degree is awarded to an undergraduate who meets the prescribed conditions.

Main courses: performing arts theory, physical training, dance foundation, vehicle performance foundation, makeup and hairstyle design, vehicle performance organization and director, social etiquette, public relations, marketing, etc.

Employment direction: I can engage in automobile art performance, organize automobile exhibition planning, management of automobile manufacturing enterprises and sales departments and other related enterprises and institutions, automobile marketing, automobile art performance teaching and scientific research.

Art Design (Flight Attendant and Management Direction)

Training objective: To cultivate advanced applied talents with all-round development of morality, intelligence, physique and aesthetics, meeting the needs of social and industrial development, strong foreign language ability and high comprehensive quality, and with basic abilities and operational skills such as crew service, etiquette norms, organization and coordination, and basic theory of public relations, which are necessary for independent aircrew work. A bachelor of arts degree is awarded to an undergraduate who meets the prescribed conditions.

Main courses: performing arts theory, physical training, dance basics, social etiquette, public relations, makeup and hairstyle design, composition basics, marketing, human resource management, management information system, etc.

Employment orientation: I can be engaged in crew management, ground handling, enterprises and institutions, large hotels, tourism management, etc.

Art design (clothing display and brand promotion direction)

Training objectives: This major mainly cultivates junior and intermediate talents who have all-round development in morality, intelligence, physique and aesthetics, have good professional ethics and industry norms, have the necessary basic knowledge of culture, have the theoretical basis of clothing design and technology, and are engaged in the static, dynamic, plane and three-dimensional display of clothing products and the promotion, planning, marketing and management of clothing brands.

Main courses: clothing consumption psychology, clothing dynamic display, display color design and collocation, clothing marketing, storefront advertisement design Photoshop, display effect diagram design 3DS, display drawing AutoCAD, clothing brand promotion, terminal store display and planning, hand-painted POP advertisement and font design, image and etiquette, etc.

Employment direction:

(1) is mainly engaged in the marketing management of clothing brands and specialty stores, the static, dynamic, plane and three-dimensional display of clothing brands, the overall style planning and color matching of specialty stores, the marketing planning and promotion of clothing buyers and clothing brands, etc.

(2) Working groups: visual goods, salesmen, store designers, store managers, clothing buyers, etc.

Art Design Major

Training objectives: This major trains professionals with knowledge and ability in art design teaching and research, who can engage in art design teaching, research and editing in art design education, research, design, publishing and cultural and cultural institutions.

Training requirements: Students in this major mainly study the basic theory and knowledge of art design. Through the basic training of theoretical thinking ability of art design, plastic arts foundation, design principles and methods, students have the basic quality of understanding the history and present situation of art design and conducting theoretical research.

Graduates should have the following knowledge and abilities:

1. Master the basic theory and knowledge of art design;

2. Master the history and development law of art design;

3. Master the analysis methods and evaluation principles of artistic design works;

4. Have the basic ability of art design research and teaching;

5. Understand the national guidelines, policies and regulations on economic, cultural and artistic undertakings;

6. Understand the development trend of art design and art design research at home and abroad;

7. Master the basic methods of literature retrieval and data query.

Main courses: Introduction to Art Design, Aesthetics of Art Design, History of China Art Design, History of Foreign Art Design, History of China Arts and Crafts, History of Foreign Arts and Crafts, Archaeology of Art, Basis of Art Design, etc.

Employment orientation: this major cultivates knowledge and ability in art design teaching and research, and is suitable for art design education, research, design, publishing and art design teaching, research and editing in cultural and cultural institutions.

Art education major

Training goal: high school art teachers.

Training requirements: graduates of this major should master the basic theory, knowledge and skills of fine arts; Have the ability of artistic expression and appreciation, understand the development trend of art education at home and abroad, and have the initial ability of scientific research and creation; Mastering scientific educational theories and teaching methods, receiving the training of teachers' basic qualities and abilities, can be competent for art teaching in middle schools and organize extracurricular art activities; Master a foreign language initially, and be able to read foreign language books and periodicals of this major.

Main courses: Introduction to Fine Arts, History of China Fine Arts, History of Foreign Fine Arts, Theory of Fine Arts Techniques, Sketch, Chinese Painting, Design and Production, Watercolor Painting, Printmaking, Oil Painting, Sculpture, Calligraphy, Pedagogy, Psychology, Introduction to Aesthetic Education, Fine Arts Teaching Method in Middle School, and Educational Practice.

Employment orientation: After graduation, students can enter various institutions of higher learning or secondary specialized schools to engage in art teaching, teaching research, art education management and other educational work, and they can also enter industries related to art design and various professional art creation units to engage in the design, creation and management of decorative design art, environmental design art, painting art and so on. And they can go on to study for a master's degree. .

Advertising professionals

Training objectives: This major aims to train senior advertising professionals with extensive cultural and scientific knowledge who can engage in advertising management, advertising planning, creativity and design, marketing planning, market research and analysis in news media advertising departments, advertising companies, market research and information consulting industries and enterprises and institutions.

Training requirements: Students in this major mainly study the basic principles of Marxism, the basic theories and knowledge of advertising, receive basic training in advertising planning, marketing and implementation, and master the basic knowledge and skills of advertising implementation and management.

Graduates should have the following knowledge and abilities:

1. Master the basic theory and knowledge of advertising;

2. Have the basic ability of modern advertising planning, creativity, production and release, as well as the basic knowledge of market research and marketing and the basic ability of market analysis and data processing;

3. Familiar with advertising related policies and regulations;

4. Have the basic knowledge and activity ability of public relations;

5. Understand the present situation and development trend of advertising industry in China and the development trend of advertising industry abroad. Main courses: introduction to communication, introduction to advertising, advertising planning and creativity, advertising history, advertising copy writing, advertising operation and management, advertising media research, advertising photography and photography, practical art and advertising design, computer graphic design, advertising effect research methods, market research and analysis, public relations, Chinese and foreign advertising laws and regulations and advertising professional ethics.

Employment direction: This major cultivates extensive cultural and scientific knowledge with advertising theory and skills, and is suitable for advertising management, advertising planning, creativity and design, marketing planning, market research and analysis in news media advertising department, advertising companies, market research and information consulting industries, enterprises and institutions. You can also continue to pursue a master's degree.

Drama, film and television art design major

Training objectives: This major trains high-level professionals who have a certain basic theoretical accomplishment of Marxism, have the ability of performing art design (including lighting design, costume makeup design and scenery drawing) in drama, traditional opera, film and television, and can engage in art design work in theaters (groups), film factories, TV stations and TV drama production centers.

Training requirements: Students in this major mainly study the basic theories and knowledge of drama, drama, film and television art design, drama history, film history, stage art history and Chinese and foreign art history, receive basic training in painting and art design, and master the basic abilities of scene design, costume props design and makeup modeling design.

Graduates should have the following knowledge and abilities:

1. Master the basic theories and knowledge of drama, film and television and dance beauty;

2. Master the analytical method of understanding the script;

3. Have the preliminary ability of drama, opera and film and television art design;

4. Understand the news, artistic principles, policies and regulations of the Party and the country;

5. Understand the development of stage and film art design;

6. Master the basic methods of literature retrieval and data query, and have certain theoretical research and practical creativity.

Main courses: stage film and television art design, lighting design, costume props design, makeup design, painting, landscape painting, computer-aided design, stunt art, etc.

Employment direction: This major has a certain basic theoretical accomplishment of Marxism, and has the ability of artistic design (including lighting design, costume makeup design and scenery drawing) for stage performances such as drama, traditional Chinese opera and film and television, and is suitable for artistic design in troupe, film factory, TV station and TV drama production center. You can also continue to pursue a master's degree.

Painting major (oil painting direction)

Training goal: to train senior professionals who can engage in oil painting creation, teaching and research in cultural and artistic departments, schools and related units, have strong adaptability and have both ability and political integrity.

Training requirements: students should have a solid basic theory of Marxism; Be able to implement China's socialist principles and policies on literature and art; Master the basic theory and knowledge of this major and master the basic skills of oil painting; Understand the history of western painting and the development of modern art in the world, and have high artistic accomplishment and strong modeling ability; Have the ability to complete creation and teaching independently, and have certain practical work ability and preliminary scientific research ability; In mastering foreign language tools, we should have strong professional reading ability, certain listening ability and preliminary writing and speaking ability.

Main courses: Chinese and foreign art history, introduction to art, introduction to aesthetics, sketch, sketch, oil painting, technical materials, research on oil painting modeling language, Chinese painting theory, perspective, anatomy, creation and classical traditional oil painting techniques, ancient murals, contemporary murals, modern oil painting techniques and public art, etc.

Employment orientation: Graduates are suitable for creating oil paintings, murals and posters in the art creation department, teaching in art colleges at all levels, engaging in art creation and counseling in art galleries, exhibition halls and cultural centers (stations) at all levels, engaging in Art editor in publishing houses, newspapers and magazines, and engaging in relevant propaganda work in relevant departments, factories and mines.

Painting major (direction of Chinese painting)

Training objectives: mainly to cultivate students with certain basic Marxist theoretical accomplishment, all-round development of morality, intelligence, physique and aesthetics, to meet the needs of social and economic development and socialist modernization in the 2/kloc-0 century, with solid professional foundation, wide knowledge, strong aesthetic ability, high quality, innovative spirit and practical ability, and the ability to create, teach and research Chinese painting art, which can be used in the fields of culture, art, education and research.

Training requirements: Students in this major mainly study the basic theory and knowledge of painting art, receive the basic training of artistic thinking and painting modeling, and have the basic ability of painting creation.

Graduates should have the following knowledge and abilities:

1. Master the basic theories and knowledge of painting and disciplines;

2. Master the professional skills of painting creation;

3. Have the basic ability of professional artistic creation;

4. Understand the principles, policies and regulations of cultural and artistic undertakings;

5. Understand the development trend of art at home and abroad;

6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.

Main courses: sketch, color, flat composition, figure painting, landscape painting, flower-and-bird painting, Chinese painting creation, calligraphy, seal cutting, etc.

Employment orientation: after graduation, students can enter various cultural and artistic fields and engage in art teaching, creation, research, publication, management, planning and production in propaganda, education, design, research and management units. You can also continue to pursue a master's degree.

Painting major (printmaking direction)

Training objectives: mainly to train advanced applied and compound talents with certain basic Marxist theoretical accomplishment, all-round development of morality, intelligence, physique and aesthetics, meeting the needs of social and economic development and socialist modernization in the 2nd/Kloc-0 century, with solid professional foundation, wide knowledge, strong aesthetic ability, high quality, innovative spirit and practical ability, and to train them to engage in printmaking creation, teaching and scientific research units in cultural publishing departments.

Training requirements: Students in this major mainly study the basic theory and knowledge of painting art, receive the basic training of artistic thinking and painting modeling, and have the basic ability of painting creation.

Graduates should have the following knowledge and abilities:

1. Master the basic theories and knowledge of painting and disciplines;

2. Master the professional skills of painting creation;

3. Have the basic ability of professional artistic creation;

4. Understand the principles, policies and regulations of cultural and artistic undertakings;

5. Understand the development trend of art at home and abroad;

6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.

Main courses: sketch, color, design basis, printing design, interior design, material art, technique theory, technique theory, woodcut, copper plate, stone plate, screen plate, comprehensive plate and print creation.

Employment orientation: after graduation, students can enter various cultural and artistic fields and engage in art teaching, creation, research, publication, management, planning and production in propaganda, education, design, research and management units. You can also continue to pursue a master's degree.

Painting major (mural direction)

Training goal: to train senior professionals who can engage in mural design, production, teaching and research in urban construction, gardens, cultural and artistic departments, schools and related units, and have strong adaptability and both ability and political integrity.

Training requirements: students should have a solid basic theory of Marxism; Be able to implement China's socialist principles and policies on literature and art; Have a systematic basic theory and knowledge of mural painting, architecture and environmental art; Have high artistic accomplishment and aesthetic ability and strong modeling ability; Can creatively design, make and teach murals with various materials; Have certain practical working ability and preliminary scientific research ability. In mastering foreign language tools, we should have strong professional reading ability, certain listening ability and preliminary writing and speaking ability.

Main courses: Chinese and foreign art history, art introduction, aesthetics introduction, sketch, color, sketch, environmental art theory, heavy color painting, decorative painting, anatomy, perspective, mural material research, captive sculpture, composition, mural design, etc.

Employment direction: Graduates are suitable to engage in the design and creation of murals in urban construction, landscape architecture and artistic creation departments, engage in the teaching of this major in art colleges at all levels, engage in artistic creation, publicity and counseling in art galleries, exhibition halls and cultural centers (stations), or engage in related publicity work in other departments and units.