Ask for a book about advertising?

Advertising Planning and Creativity (China Renmin University)

Communication (Communication University of China)

Economics (macro and micro) belongs to Harvard University (I don't think it is suitable).

Marketing (Machinery Industry Press) is just so-so.

There are also advertising design and enterprise CI design (in this part, just choose one you think is appropriate)

Computer aided design (any book, mainly computer operation, Photoshop and CorelDRAW are software that must be mastered. )

advertising psychology

Advertising copy writing (China Renmin University)

Analysis of Chinese and foreign advertising cases (this does not need books, but mainly depends on a large number of cases)

Media analysis

Advertising photography

..... a lot.

The main subjects are: economics, marketing, planning and creativity, advertising design and communication.

So advertising is different from advertising design? )

There are also some other small subjects.

For example, the outline of China's modern history and the selected reading of ancient literary works can enhance the literary connotation. ...

Note: Economics, marketing and communication are all very important. Don't think it has nothing to do with your major.

It is best to buy books published by Communication University of China and Renmin University of China.