Traditional Culture Encyclopedia - Photography and portraiture - The development history of mpc
The development history of mpc
Introduction and evaluation
MPC [English abbreviation of Olympic Main Press Center]
, the Olympic Main Press Center that has been completed and put into use is officially open to the media. Located to the north of the "Bird's Nest" and the "Water Cube", the fresh and elegant wood-colored wall tiles and pure and transparent glass exterior walls make the behemoth main press center look very demure. However, during the Olympics, this place will be the home of 5,600 registered journalists. On this day, more than 230 Chinese and foreign reporters visited, making the place buzzing with people.
The Beijing Olympics Main Press Center (MPC) was officially launched. The impressions given by many foreign media reporters who entered the center for the first time can be summed up in three words:
Statistical data shows that, The main news center of the Beijing Olympics is the largest in the history of the Olympic Games. On the 9th, a Chinese engineer who was laying lines in the rented office of the Associated Press blurted out the word "magnificent" when asked about his impression of the MPC.
This engineer named Wu Jingde has more than 20 years of working experience in the Associated Press. He said that on the eve of the opening of the Athens Olympics four years ago, the competition venues and subway facilities were not completed, but on the 7th, the main news of the Beijing Olympics entered the news. The center is well-equipped and feels spacious.
According to the Associated Press staff, the office space rented by the agency in MPC reaches 700 square meters, and there are more than 300 staff members involved in the Beijing Olympics. This is more than 100 people than at the Athens Olympics four years ago. In addition to reporters, editors, technical engineers and other personnel, the AP also employs 21 Beijing drivers who are on call at all times. During the Olympics, the Associated Press will dispatch these at any time according to Beijing's traffic conditions. Driver.
It is reported that 144 media outlets have rented 110 offices in the main news center; in addition, there is a reporter studio on the first floor of the center with 971 workstations. The workshop with the most workstations in previous Olympic Games.
Two staff members from Brazil’s largest website “Terra” who arrived in Beijing early were working in the workshop on the afternoon of the 9th. One staff member was impressed by the large area of ??the center. He was also impressed by the enthusiastic service of the volunteers. “Often when you ask a question, several volunteers will come forward to provide enthusiastic services.”
Among the 971 workstations in the center’s reporter’s workroom, there are The 680 workstations are equipped with broadband network interfaces, and each workstation also has a chain lock to prevent the loss of computers; Wu Jingdel, who saw these complete services, said, "The organizers are very thoughtful, and they really deserve it." It’s all there.”
Since it is still nearly a month before the Beijing Olympics opens, there were not too many foreign media stationed in the main news center as of the 9th, but they included the Associated Press, Reuters, France Xinsha News Agency, Japan News Agency, "Yomiuri Shimbun" and other more influential foreign media will all settle in as soon as possible after the launch; after July 25, the main news center will begin to operate 24 hours a day, and it is expected that more than 20,000 reporters rely on the main news center and the International Broadcasting Center (IBC) to report the Olympic Games to the world
MPC Profile
The base camp of journalists
MPC[ The English abbreviation of the Main Press Center of the Olympic Games]
The Centenary Olympic Games has given the Main Press Center a loud, romantic and poetic English name: MPC, which is the abbreviation of the English Main Press Centre.
As a result. The base camp of the Olympic news war, the war room and general staff of major media, MPC is the gathering place and broadcast place for Olympic news, and it is also one of the most important venues of the Olympic Games. All kinds of comments about the conditions of the Olympic Games, the politics, economy, culture of the host city and country, and the spiritual outlook of its people are issued from here. To this end, the Media Operations Department of the Beijing Olympic Organizing Committee established the Main News Center Office in early 2005, which is responsible for all matters of MPC from program design to construction, from decoration to game operation.
MPC scale
The largest in Olympic history
MPC [Olympic Main Press Center English abbreviation]
According to Beijing Olympic Organizing Committee media operations Minister Sun Weijia introduced that the building complex where the Beijing Olympics MPC is located is the supporting facilities of the National Convention Center, with a total construction area of ??260,000 square meters. It consists of two star hotels, two office buildings and a group of buildings connecting the four buildings. The project started in May 2005. The three-story group building connected from the first basement to the bottom of the second floor used by MPC, as well as the third floor of Block B office building, were completed and accepted on April 25. The interior decoration of internal commercial facilities and rented offices will continue and will be completed by the end of May, entering the testing, simulation drills and employee training stages.
On July 8, one month before the opening of the Olympic Games, MPC was officially opened to registered media. It will enter 24-hour operation two weeks before the opening ceremony. After the Olympic Games, after necessary reconstruction, it will be immediately transferred to the Paralympic Games news operation.
The Beijing Olympic Games MPC, which is 400 meters long from north to south, three stories high and has a total construction area of ??60,000 square meters, looks like a moving giant aircraft carrier. It will be the largest MPC in the history of the Olympic Games.
During the 2008 Olympic Games, 4,400 journalists and 1,200 photojournalists stationed on the "aircraft carrier" will form a super luxurious "Olympic reporting fleet" to comprehensively report to the world the grand occasion of the Beijing Olympics and the Chinese people's host style.
MPC impression
Convenient transportation and excellent location
MPC [English abbreviation of the Olympic Games Main Press Center]
"Beijing Olympic Games Main Press Center It will become the best in history. Journalists working here will enjoy the pleasure of having all kinds of news at their fingertips.” Anthony’s words are not groundless. Being on the scene, he commented: "The excellent geographical location of the main press center allows it to take advantage of the location and advantage of the Olympic news arena."
The main press center is 100 meters away from the National Stadium "Bird's Nest" The straight-line distance is about 800 meters, and it is only a stone's throw away from the "Water Cube", the National Stadium and six other competition venues. There are a three-star hotel and a five-star hotel respectively at the north and south ends of the main press center, which will provide nearly 800 standard and business suites for media dignitaries covering the Beijing Olympics. This is called by the International Olympic Committee officials as a media operation during the Beijing Olympics. "A stroke of genius" - at the same time, because it was integrated with the main press center, it was recorded in the history of the Olympic Games.
MPC layout
Humanized reporter’s home
MPC [Olympic Main Press Center English abbreviation]
From the main entrance on the north side Entering the first floor of the MPC, reporters are greeted by a 1,650-square-meter service lobby and news gathering desk—a communication platform for journalists from various countries and the Beijing Olympic Organizing Committee. In addition, there are coffee shops, international newsstands, banks, ATMs, grocery stores, telecommunications stores, post offices, pharmacies, first aid stations, travel agencies, dry cleaners, and gyms. Reporters spend most of their time in the 5,000-square-meter text reporter work area on this floor. The press box with nearly 1,000 seats, library, massage room, gym, barber room, paper storage room, copy and fax center, Olympic News Service (ONS) office, charge card center, etc. will be the busiest place for reporters during the game. The most concentrated area.
The second floor of MPC has one 800-seat and one 200-seat press conference hall, as well as three 80-seat press conference halls. The press conference halls of different sizes are named after "Plum, Orchid, Bamboo, Chrysanthemum and Pine". Antique antique furniture and flowers and green plants such as plum blossoms, orchids, bamboos, chrysanthemums, and pine trees set the elegant style of the press hall. In the largest "Mei" Hall, eight transparent glass rooms lined up in a row will provide simultaneous interpretation in eight languages: Chinese, English, French, Spanish, Russian, Japanese, German and Korean. In the more than 20 days before and after the opening and closing ceremonies of the Olympic Games, more than 400 press conferences of various sizes will be held here, with an average of more than 20 per day. Next to the launch area is nearly 10,000 square meters of rental office space. Currently, 143 domestic and foreign media organizations have rented 109 offices, many of which are occupied by several media organizations.
At present, these media have submitted office layout drawings to the media operations department in accordance with the "Media Charge Card Catalog" published by the Olympic Organizing Committee, ranging from the installation of communication and power supply equipment to the placement of white appliances. According to this, the staff has put in place the office supplies and household appliances required by each media company. After MPC opens to the public on July 8, international media from far and wide enter the rented space of MPC and will see a familiar office that fully meets their personalized needs.
On the second-floor outdoor platform, a 500-square-meter open-air dining bar and beer bar have been specially opened for reporters. Similar open-air rest areas were popular among reporters from various countries at the Athens Olympics.
In addition to the dining area on the underground floor, the most important areas are the photography work area and the Kodak Imaging Center.
Although the interior decoration is still in progress, the biggest feeling when walking in MPC is that there are elevators and escalators everywhere, with reasonable layout and convenient routes. The MPC functional area layout of the Beijing Olympic Games combines the strengths of the MPC design of the Sydney and Athens Olympic Games, and adopts a layout of "fewer floors and large space". Once launched, it was recognized by the International Olympic Committee Press Committee. They believe that the floor layout is designed according to the characteristics of the work and life needs of the Olympic media and the logical relationship between each functional area. Media reporters can flow smoothly between each functional area, and MPC operations will always be in a high-efficiency state.
MPC staff
Experienced in journalism and fluent in foreign languages
MPC [English abbreviation of Olympic Main Press Center]
For MPC participation in the Beijing Olympics For employees in early planning, design and game operation, the International Olympic Committee's "Media Guidelines" specifically emphasize that "they must have many years of Olympic interview experience." For the heads of the main departments responsible for media operations, the International Olympic Committee requires that they should have interview experience in three Olympic Games and more than 15 years of experience as a sports reporter, and be able to communicate fluently in English.
Xinhua News Agency reporter and famous basketball commentator Xu Jicheng, a reporter with 20 years of sports reporting experience and covering four Olympic Games and the Athens Paralympics, will serve as the executive deputy director of the MPC during the Olympics. Together with journalists from Xinhua News Agency, Science and Technology Daily, and Competition Daily, we formed the Beijing MPC operation team.
When talking about the Olympic Games interview experience, Xu Jicheng said that an important feature of the Olympic media operation is that "friends entertain friends, and reporters serve reporters." Only sportswriters know best what their peers want.
Veteran reporters who have covered the Olympic Games for many years have their own specific behavior patterns and "subculture circles." They are a group of workaholics who regard timeliness and news as their life. They are not demanding about living conditions, but they are very demanding about working conditions such as interviews, communications and transportation. That's why the International Olympic Committee requires key MPC employees to understand and be familiar with these "workaholics."
Sun Weijia, director of the Media Operations Department, said that the 60,000-square-meter main news center will be a window project for the Beijing Olympics. "Our venues are first-class, and our management and service levels must also be first-class. Let our MPC become a highlight of the high-level and distinctive Beijing Olympic Games."
MPC Lobby
To "solve your worries"
MPC [English abbreviation of the Olympic Games Main Press Center]
Entering the MPC from the north entrance, looking around, I saw the colors of the five Olympic rings. The basic colorful columns, the simple and tough ceiling design, and the silver-gray chandeliers make the overall decoration style of MPC feel dynamic in the simple atmosphere. On the walls on both sides of the passage, photos of athletes running rapidly and ancient Chinese murals with rich oriental beauty complement each other, silently demonstrating the inextricable connection between the modern Olympic movement and ancient sports.
Follow the passage and arrive at the service lobby with an area of ??1,650 square meters. The business area, language service area, main reception desk and other service areas are clearly divided. In front of the service desk, volunteers wearing blue uniforms are smiling and ready for help. On both sides of the lobby, there are bank branches, post offices, computer repair points, international newsstands, travel agencies and other service points. It is no exaggeration to say that all the services you need can be satisfactorily solved in the MPC lobby.
Workshop
The workshop with the largest area and the most detailed services
MPC [the English abbreviation of the Olympic Main Press Center]
Area of ??5,000 square meters and can accommodate 970 people at the same time, which is the largest in the history of the Olympic Games. 34 wide-screen TVs are installed, allowing reporters to learn the latest progress of the game in real time without leaving home.
Above the large and clean workbench, there is a network interface and 3 standard power interfaces
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