Brand Positioning of Lily Business Fashion

Young OL's business clothes may be too serious, too fashionable, or just like Lily's.

target group

A new generation of young urban professional girls

A keen sense of fashion and an independent concept of life.

A new understanding of value

In this way, they can decide their current quality of life completely independently.

I hope to gain the attention, respect and appreciation of others.

I also know that I need to feel comfortable.

Therefore, decent performance has a very sensitive aesthetic in work and life.

Correct style, correct expression

A life full of fun without fear of pressure has been properly realized.