Is the typo in Taobao advertisement a marketing mistake or a work mistake?

As the earliest huge online shopping platform in China, Taobao has a large passenger flow and meets the shopping needs of all aspects of our lives. However, when some careful friends browse the Taobao product interface, they will find many Taobao advertisements or product introductions, and even obvious typos in the header. What is the reason? For this problem, as an advertiser who has been in the business for more than three years, the typos in Taobao advertisements cannot be generalized, and they should be divided into the following three situations: First, homophonic marketing? Second, in order to avoid some risk words? Third, personal mistakes?

First of all, homophonic marketing is a common copywriting technique in daily advertisements. In order to be closer to the product, copywriting often slightly modifies some familiar idioms, poems, proverbs and jingles to make them catchy and memorable, thus achieving the role of advertising. For example, drug advertisements: huh? Don't delay, mountain bike advertisement: ride? Unlimited joy, health care products advertisement:? Turtle? Well, glasses advertisement: one? Ming? Surprisingly, this technique is also common in daily store advertisements.

Secondly, in order to avoid some risky words, for advertisers, there are many taboo words, sensitive words or risky words in daily life. On the one hand, there will be clear provisions in the advertising law, on the other hand, the platform will also set some taboos to regulate businesses. Once these words are detected, businesses may face fines or the entire advertisement will be removed from the shelves. Therefore, in order to avoid the advertising law and the forbidden language in the platform, merchants will also find some typos instead.

Finally, there is no denying the existence of personal mistakes. Generally, those who specialize in advertising will be subdivided more obviously. The production of an advertisement may have to go through planning, copywriting, design, art design and other mutual assistance to complete the promotion of an entire advertisement. But in this process, they are only responsible for their own work sections, such as the design and art design of the final release manuscript, but they are not responsible for reviewing the content of the copy. The copy will be submitted for review, and the designer will upload it directly after completing his own part.