How to improve the quality and efficiency of tourism planning in old scenic spots, and how to restructure it?

In the new era, tourism, as one of the expenditure industries of the national economy, has become an important driving force for economic development. The tourism industry plays a key role in promoting the complementarity, integration and innovation of social resources and forming comprehensive industrial development. In the new tourism development environment, traditional tourist attractions face major challenges in improving quality and efficiency.

Tourist Attractions

To improve the quality and efficiency of scenic spots, we need to make major breakthroughs in the four major issues of "how to invest, how to build, how to operate, and how to manage". Among them, transformation has become a core issue.

In the new era, the operation of scenic spots is facing five major changes. Scenic spots are changing from single to comprehensive; tourism behavior is changing from sightseeing to leisure vacation; tourism management is changing from extensive to professional; tourism services are changing from Shift from simplification to standardization and refinement; tourism investment shifts from fiscal funding to marketization. Faced with these five major changes, if the government still has the previous "one-stop" management model, it will be difficult to stand out among the many scenic spots.

Smoothing out the mechanism and system of the scenic spot will help optimize the operation of the scenic spot. At present, the system of separation of three powers in scenic spots that has been explored in the market can be used for reference and learning.

The development idea of ??"separation of three powers":

1. The ownership of the scenic spot remains unchanged and remains owned by the state. The main purpose of scenic area development is to promote the ecological environment protection of the scenic area, promote the healthy development of the scenic area, promote the economic development of the scenic area and surrounding areas, and achieve comprehensive benefits.

2. The management right of the scenic spot belongs to the Tourism Bureau or the Management Committee, which is mainly responsible for coordinating the relationship between investors, operators, local people, tourists and other different interest groups, providing services for the development of the scenic spot, and promoting the development of the scenic spot. Harmonious and healthy development.

3. The operation rights of scenic spots adopt a market-oriented approach, and professional scenic spot management companies with experience in scenic spot operation and management, market channels and marketing resources are hired from the society to be responsible for the operation and management of scenic spots.