Yu Donglai’s character story

Create a happy team

In Xuchang, Henan, there is such a retail company: the employees are like brothers and sisters, sympathetic to each other, happy to work; a dazzling array of products, an elegant and comfortable environment and considerate The service makes shopping a kind of enjoyment for consumers, and even a way of life; it is not so much a company as a warm and happy family. This big family is the Fat Donglai Trading Group founded by Yu Donglai. Yu Donglai also called himself the "parent". When all the employees saw him, they affectionately called him "Brother Donglai."

Yu Donglai started from scratch and opened a 40-square-meter sugar, tobacco and wine shop 13 years ago. In line with the simplest principles of life and fulfilling the promise of "exchange genuine products for sincerity", Yu Donglai won the trust of consumers, and the sugar, tobacco and wine shop developed into the Xuchang Fat Donglai Trading Group.

"Fat Donglai" already has more than 30 chain stores, with a total business area of ??more than 150,000 square meters. Among them, there is a large shopping mall of more than 20,000 square meters - Fat Donglai Life Plaza, as well as professional shopping malls for clothing, home appliances and communications, as well as convenience chain stores throughout the city. "Fat Donglai" has considerable influence among its peers across the province.

When it comes to running a business, Yu Donglai used two words: respect and happiness. Respect the personality of customers and lead a happy team. He also called on: "Treat employees as your own relatives, not as tools to make money. If 40% to 50% of Chinese entrepreneurs can treat their employees as family members, society will definitely be harmonious."

"Let all employees feel that we are the happiest company." Yu Donglai said that he also tried his best to do so. Not only did he pay high wages to his employees, he also mobilized other bosses in the business world to care more about their employees and improve their treatment. At "Pangdonglai", the last thing employees worry about is their own wages. Speaking of his wishes, Yu Donglai hopes that every one of his employees can drive a car and afford their own house, and he will work tirelessly for this.

In addition to teaching employees how to work, Yu Donglai also teaches them how to experience life and enjoy happiness. Advocating "happy work" naturally involves organizing various cultural and sports activities. A happy birthday party, a joyful all-member trip, a grand collective wedding, etc., all made the people of Pangdong Lai deeply appreciate the warmth of this big family.

In fact, Yu Donglai only studied for 7 years and did not have much cultural background, but he vividly interpreted the simplest management philosophy of "people-oriented". He will use the most straightforward and simple language from the heart to influence every employee. These words have strong appeal.

Explore the United Way

Faced with the pressure of multinational retail giants and large domestic chain companies to impact the mainland retail market, in 2001, Yu Donglai and like-minded CEOs of several supermarkets in Henan The idea of ??establishing a cross-regional alliance came up and began to actively try and explore cooperation options.

In February 2003, four enterprises, Xuchang Pandonglai, Luoyang Dazhang, Xinyang Xiaxia and Nanyang Wandelong, united with the same wishes and pursuits to formally create the "Four-way Alliance". Pick".

In order to give "Sifang Liancai" better development prospects in the future, in November 2006, "Sifang Liancai" joined the international voluntary chain organization IGA as a whole, realizing a local voluntary chain. The organization successfully connected with the world-renowned voluntary chain organization.

As one of the four giants, Zhang Guoxian, chairman of Luoyang Dazhang Company, sincerely commented on Yu Donglai: "He is an amazing person and has great vision! He is the 'leader' among the four of us. ! Many of our business ideas and strategies are based on his ideas."

Yu Donglai described the creation process as "crossing the river by feeling for the stones": "We first have practice and then we will set the practice. As a practitioner of local voluntary chain organizations, “Sifang Joint Procurement” has brought rich benefits to these four companies. Return: The average annual turnover growth rate of the company exceeds 50%. Moreover, through cooperation, understanding and trust between enterprises are also strengthened.

When talking about the prospects for "Four-Party Joint Procurement", Yu Donglai said, "We strive to make 'Four-Party Joint Procurement' have a certain influence in China's business field in the next 10 to 15 years. We hope that our exploration can bring some enlightenment and a culture to Chinese retail companies, and that our approach can make some contribution to the development of Chinese business."

The first person in disaster relief

“As entrepreneurs, we can assume such a social responsibility to benefit more people.” While his career is developing, Yu Donglai cannot help but Forgetting to dedicate love to the country and society, he has donated millions of yuan to welfare homes, Project Hope Fund, etc. During the 2008 Wenchuan Earthquake, Yu Donglai and his companies donated nearly 10 million yuan in donations and materials, and also personally led volunteers to the disaster areas for rescue and relief operations.

The day after the earthquake, Yu Donglai immediately organized a disaster relief volunteer team composed of 139 employee volunteers. He personally served as the leader of the volunteer team and loaded more than 2,000 boxes of instant noodles, quilts, tents and Medicines rushed to the front lines of earthquake relief.

In the following week, the volunteer team dedicated their "true love" and donated relief materials worth 500,000 yuan to the Anxian government volunteer team in the hardest-hit area, and immediately went to Xiaoba Township, Anxian for rescue. Under the leadership of Yu Donglai, the volunteers fought continuously for three days and three nights regardless of fatigue.

As the commander-in-chief, Yu Donglai always rushes to the front. "It's far beyond our imagination." Yu Donglai recalled the situation in the disaster area with a serious tone. "When we first arrived in Anxian County, Sichuan, we saw that almost all the houses had collapsed, and the victims were sheltering from the aftershocks on the roadside and in the crop fields. , lack of water and food."

On the way back to Henan from the disaster area, Yu Donglai urgently communicated with the four member companies of "Sifang Joint Procurement", Henan Dazhang, Xinyang Xia, and Nanyang Wandelong. Chain companies donated nearly 1.8 million yuan in donations and materials to the victims of the disaster area. After returning to Henan, Yu Donglai's first sentence when facing the media was "It's a pity that we have done too little"!

However, when the media promoted the fearless spirit of the "Fat Donglai" earthquake relief volunteer team, Yu Donglai disagreed. His purpose of going to the disaster relief was not to put on a show, but to bring back the feeling of urgency and grief, and to call out the deepest innocence and kindness in the Chinese heart.

The earthquake made Yu Donglai experience an unforgettable spiritual shock and baptism, and he realized that he would shoulder greater social responsibilities in the future. In his view, this volunteer action is the great love that every volunteer can feel and give in his life. With this spirit of great love, we all face the moment of transition between life and death in the disaster area. If you can face it calmly, everything is what you should do.