Traditional Culture Encyclopedia - Tourist attractions - What is o2o e-commerce?
What is o2o e-commerce?
Catering industry: Meituan Takeaway, Hungry Takeaway, Public Comment Network, Baidu Glutinous Rice, Didi Takeaway, etc.
Maternal and child products industry: where is mom going, international mommy, love maternal and child products, future CEO.
Tourism services: Tongcheng Tourism, Ctrip Tourism, Tuniu Tourism, Qunar, Feizhuwang, Donkey Mother Tourism, etc.
Transportation: Didi Ride, Hellobike and Wukong Car Rental.
Fresh: daily fresh, flashing vegetable net, multi-wheat fresh, amoy fresh and so on.
Home improvement industry: Tuba rabbit decoration, Qijia decoration.
Real Estate: Anjuke, Danke Apartment, Jia Lian Real Estate, etc.
The business model of o2o e-commerce;
1, drainage
As the entrance of offline consumption decision-making, online platform can gather a large number of consumers with consumption demand or trigger consumers' offline consumption demand. The common drainage portals of O2O platform are: consumer comment websites, such as public comments; Electronic maps, such as Baidu map and Gaode map; Social networking sites or applications, such as WeChat and Renren.
Step 2: Transform
The online platform provides consumers with detailed information of stores, offers (such as group purchase and coupons) and convenient services, which is convenient for consumers to search and compare stores, and ultimately helps consumers to choose offline businesses and complete consumption decisions.
Step 3 consume
Consumers use the information obtained online to go to offline businesses to receive services and complete consumption.
4. Feedback
Consumers feed back their consumption experience to the online platform, and the online platform helps other consumers make consumption decisions. By combing and analyzing consumers' feedback, the online platform forms a more complete local store information base, which can attract more consumers to use the online platform.
Step 5 keep
Online platform establishes communication channels for consumers and local businesses, which can help local businesses maintain consumption relationships, enable consumers to spend repeatedly and become repeat customers of businesses.
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