What is the future of the snack industry?

The snack industry is the main tone of my country's catering industry. According to incomplete statistics, there are approximately 5 million snack merchants across the country, currently the largest category in the catering industry. The epidemic in 2020 will have a greater impact on the development of my country's catering industry, and the recovery of snacks is better than that of the catering industry as a whole. There are many snack categories. In 2019, the top three brands in terms of order volume in the snack industry were fast food, Malatang, and noodles; the top five brands in order volume were Fujian Shaxian specialty snacks, KFC, McDonald's, Zhangliang Malatang, and Zhengxin Chicken steak. From the perspective of geographical distribution, the scale of snack orders in first-tier, new first-tier and second-tier cities is large, with Guangdong, Jiangsu and Zhejiang ranking the top three.

The epidemic has had a great impact on the development of my country's catering industry, and snacks and fast food have recovered quickly

The outbreak and normalization of the new coronavirus pneumonia epidemic has had a great impact on the development of my country's catering industry. Data from the National Bureau of Statistics show that my country's catering revenue reached 4,672.1 billion yuan in 2019, an increase of 9.4% over the previous year, maintaining a good trend of stability and progress. However, from January to September 2020, the national catering revenue was only 2,522.6 billion yuan, a year-on-year decrease 23.9%, which has been greatly affected by the epidemic. Currently, the catering industry is still facing greater pressure to replenish consumption. As the largest industry in the catering industry, the snack industry has the characteristics of large number of merchants, large transaction scale, large number of employees, and close connection with people's livelihood. It plays a huge role in promoting consumption, stabilizing employment, and benefiting people's livelihood. During the epidemic, it showed Strong resilience, recovery is better than that of the catering industry as a whole.

Snacks are rich in categories, and brands are accelerating chain development

The catering industry is rich in categories, but the concentration is not high, especially for snacks. Big data from the Meituan platform shows that the top orders in the snack industry in 2019 are fast food, spicy hotpot, noodles, rice noodles, porridge, steamed buns, braised chicken, fried chicken and fried skewers. Fast food and simple meals have become the favorite of consumers because they are urgently needed, fast, convenient, affordable, and adaptable to a variety of consumption scenarios. In 2019, the order volume of fast food and simple meals accounted for 43.7% of the snack category, and Malatang The order volume of noodles, rice noodles and porridge accounted for 6.0%, 5.8%, 5.6% and 5.6% respectively. At the same time, consumer demand for fried chicken skewers, steamed buns, Korean snacks, Hong Kong snacks, braised duck necks, rice noodles and other categories has increased significantly. The order volume of these categories in 2019 increased by 146.9% and 92.9% respectively year-on-year. , 90.6%, 90.1%, 67.8%, 62.1%.

Big data from the Meituan platform shows that the top five brands in the snack category in terms of number of stores in 2019 are Fujian Shaxian specialty snacks, Zhengxin Chicken Steak, Wallace, Juewei Duck Neck, and KFC; new merchants The fastest-growing brands are Wallace, Zhengxin Chicken Steak, KFC, McDonald's, and Fujian Shaxian Specialty Snacks; the top five brands with the highest order volume are Fujian Shaxian Specialty Snacks, KFC, McDonald's, Zhangliang Malatang, and Zhengxin Chicken Steak. . It can be seen from the brand TOP list that foreign brands in the snack category are mainly represented by fast food brands such as KFC and McDonald's, while domestic snack brands are more diverse.

The scale of snacks in first- and second-tier cities is large, and the growth rate of snacks in fourth- and fifth-tier cities is fast

Big data from the Meituan platform shows that the scale of snack orders in first-tier, new first-tier, and second-tier cities is large, and orders The proportions of volume were 20.1%, 27.6% and 22.1% respectively. As the demand for snacks in lower-tier cities grows, the demand for snacks in third-tier, fourth-tier and fifth-tier cities grows faster, with snack order growth rates reaching 37.7%, 43.5% and 45.5% respectively.

Snack merchants are mostly concentrated in provinces with large population or large economy. Guangdong and Jiangsu have the largest number of snack orders

Snack merchants are mostly concentrated in provinces with large population. Guangdong is the province with the largest number of snack merchants in the country. Province, Shandong Province and Jiangsu Province. Among them, the number of snack merchants in Guangdong Province accounted for 10.6% in the country, which was also the province with the largest population in 2019; the number of snack merchants in Shandong Province accounted for 7.7% in the country, which was 7.7% in 2019. The province with the second largest population in 2019; the number of snack merchants in Jiangsu Province accounted for 7.4% of the country's total, making it the fifth most populous province in 2019.

Judging from the snack consumption situation in various cities, Guangdong Province is also a major snack consumption province, ranking first in the country in snack consumption orders, accounting for 14.6% of the country, far exceeding other provinces, among which Guangzhou The consumption contribution of Shenzhen City and Shenzhen City is significant. Jiangsu Province, Zhejiang Province, and Beijing City ranked second, third, and fourth in the snack order volume list, accounting for 8.4%, 6.6%, and 6.1% of the order volume respectively.

For more data, please refer to the "China Catering Industry Development Prospects and Investment Forecast Analysis Report" by the Qianzhan Industry Research Institute.