How to design a travel website template to attract tourists?

Tourism website is an effective platform for travel agencies to make profits online, and it is also the best way to promote brand marketing and establish the brand of scenic spots and travel agencies. With the rapid development of the Internet in recent years, it has become a normal state for travel agencies to find a website-building company, and various so-called tourism website-building companies have emerged in an endless stream, which makes the website bounce rate very high and fails to meet the users' expected goals. As a result, travel agencies and scenic spots went to other website-building companies and continued to make websites, so they went round and round and fell into an infinite loop. To this end, the author will propose a set of template design standards for tourism websites, which is also the standard for Stuart CMS system to help travel agencies, outdoor and scenic spots build websites for ten years. This paper expounds how to design templates for tourist websites to attract tourists.

1, the color matching of travel website templates seems complicated, but it is not mysterious. Because each color has its own position in the impression space, the impression obtained by color matching can be approximately estimated by addition and subtraction. If each color is high brightness, then their superposition will naturally be soft and bright; If each color is strong, then if they are stacked together, it will be strong. Of course, in the actual design process, we should also consider the multiplication and division method. For example, colors with the same brightness and contrast have different angles on the color circle, and they will get an ever-changing feeling when matched.

Soft, bright and gentle

The colors with high brightness will get a soft, bright and gentle feeling together. In order to avoid glare, we usually use low brightness foreground tones, and the distance between color rings also helps to avoid dullness. Here is a set of soft color matching chart, you can fine-tune the template color according to your own situation.

2. Design of template navigation for tourism websites. Website navigation is a general term for guiding users to visit columns, menus, online help, layout structure and other forms of websites. Its main function is to guide users to visit the website content conveniently.

The columns of the website are generally divided into several parts according to the business nature, type or manifestation of the enterprise, and each part becomes a column (first-level column), and each first-level column can be further divided into two, three and four columns. The column structure of the website is the basic structure of the website, which should be set reasonably and clearly to facilitate users to obtain information or services of the website. The navigation of tourism websites should include the general situation of scenic spots (scenic spot dynamics, scenic spot information, scenic spot pictures, panoramic views) and scenic spots (food, entertainment, specialties, accommodation, recommended sections, etc.). ), scenic spots community, about scenic spots, tickets, raiders, etc.

3. The basic frame design of the tourism website template is a collection of web pages, and different web page layouts will convey different visual effects, whether it is "country", corner, title text, left and right frames, upper and lower frames, cover, or flash animation. It is of great significance to design a web page layout suitable for your own tourist attractions. Seven page layouts commonly used in tourism website design are as follows!

a)。 "Guo" font

The font structure of "Guo" is generally laid out like this: the top is the website logo, banner and navigation bar, the middle is the main content of the current webpage (usually divided into three columns of different sizes, and the middle column is used to place the main content), and the bottom is the website copyright statement, as shown in the figure!

b)。 Corner type

Corner structure and Chinese character structure have the same top and bottom structure layout. The only difference is the middle style. Angles are usually divided into two columns of different sizes, and the wider column is used to place the main content, as shown in the figure!

c)。 Title text type

The title text structure is generally that the top is the title or object type (such as decorative image) of the current webpage, and the bottom is the text of the current webpage. Some article pages or registration pages are of this type, as shown in the figure!

4. Generally, the visual path of the designer of tourism website template content architecture is: from top to bottom, from left to right. ?

Good visual design path should conform to such user habits, and bad design will make users feel at a loss and focus everywhere.

The key to guiding users is how to deal with the primary and secondary relations. It is contrast. From a visual point of view, the size, color and placement of shapes will affect the importance of information. ?

From the perspective of chunks, don't divide the page evenly. The design of three columns should make one column significantly shorter. ?

From a local point of view, we should also grasp the rhythm of information presentation. For example, in official website's design, the big picture with title is the first point, the small picture with text is the second point, and the pure text is the third point, which has a strong sense of rhythm and a primary and secondary relationship.

5. Excellent case display of tourism website template a). Case 1: Westbound to Sichuan and Tibet

Comments: Westbound Sichuan-Tibet aims to provide the most comprehensive road information and the safest way to travel along the Sichuan-Tibet line, and to provide hotel, car rental, tickets, tour guides and other package tours and individual travel booking products.

Westbound Sichuan-Tibet line website provides seo tourism website optimization technical services through creating tours, builds go on road trip portal website of Sichuan-Tibet line around enterprise strategic positioning, optimizes key tourist attractions of Sichuan-Tibet line in the form of destination sub-sites, and opens dozens of destination tourism websites such as Daocheng Aden, Siguniang Mountain, Hailuogou and Jiuzhaigou. At present, the development is accelerating and has entered the fast lane of growth!

b)。 Case 2: Love guests for pure play.

Comments: Aike Tourism focuses on self-help tour and advocates the tourism concept of having fun!

Aike brand takes the freedom, convenience, safety, happiness and harvest of tourists as its purpose, and provides personalized travel reservation products such as package tours, hotels, car rentals, tickets, visas and tour guides.

Through the standardized design process of the above tourism website template, the attraction of the website to tourists can be improved very well. You can open your own website reference. You didn't meet any standards.