Traditional Culture Encyclopedia - Tourist attractions - How to treat the video marketing of the directors of local cultural tourism bureaus?
How to treat the video marketing of the directors of local cultural tourism bureaus?
1, Liuhong, Ganzi Cultural Tourism: 202 1, and Liuhong, Director of Ganzi Cultural Tourism Bureau in Sichuan, received wide acclaim on the Internet for his "the legendary swordsman" cross-dressing video. Online traffic has also driven the development of offline tourism. Through Liu Hong's short video, more netizens learned about the beautiful Ganzi and went there. According to the data published on the website of the Culture, Radio, Film and Television Tourism Bureau of Ganzi Tibetan Autonomous Prefecture, during the Spring Festival holiday, Quanzhou * * * received 456,600 tourists, achieving a comprehensive tourism income of 502.24 million yuan, up by 106.33% and 107.42% respectively over the same period of last year.
2. He Jiaolong, a cultural tourist in Yili, Xinjiang: He Jiaolong, a cultural tourist in Yili, Xinjiang, has won countless fans on the Internet with a video of riding in a snowy area in red. She continued to use her influence to promote agricultural products in Yili, Xinjiang through short videos and live broadcasts. According to media reports at the beginning of this year, the sales of agricultural and sideline products delivered by He Jiaolong have exceeded 2 1 10,000 yuan, which has led to more than 2,300 local direct employment. Not only that, as early as Zhaosu County, she also registered with the Civil Affairs Bureau "He County magistrate said Zhaosu Public Welfare Team", and all the rewards and commissions of the live broadcast were used for public welfare. These two cultural tourism directors have brought development to the tourism and cultural industries in their hometown by shooting short videos.
3. The Cultural Tourism Bureau is the administrative organ of the government. The Cultural Tourism Bureau is mainly responsible for the financial management and supervision of cultural heritage and tourism institutions; Planning and guiding the construction of key cultural facilities.
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