Traditional Culture Encyclopedia - Tourist attractions - Travel agencies to carry out marketing public relations activities in the main form of ().
Travel agencies to carry out marketing public relations activities in the main form of ().
The main forms of marketing public relations activities of travel agencies include: ① holding a press conference. After the new product is developed, it will be introduced to customers, tourists and media reporters by holding a press conference and spread to the public through the media. (2) Invite journalists and travel writers to inspect. By inviting journalists and travel writers to conduct field trips, we can understand and experience the performance of the products and write articles to spread to the public. (3) hold special lectures or host academic conferences. By holding special lectures or hosting relevant academic conferences, we will enhance the public's understanding and concern about the newly designed and developed products of travel agencies, especially the natural and cultural attractions and landscapes unfamiliar to the public on tourist routes.
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