What about the Customized Travel Management and Service Major_Employment Direction_What to Study?

When filling in the application form for the college entrance examination, what are the customized travel management and service majors, what are the career directions, and what are the main subjects to study are issues that the candidates and parents are very concerned about. The following are Related introduction, I hope it will be helpful to everyone.

1. Training objectives

This major cultivates the comprehensive development of moral, intellectual, physical, artistic and labor skills, masters a solid scientific and cultural foundation and knowledge of customized travel services and management and related laws and regulations, and has good Highly qualified in communication, innovation, customized travel product design and digital operation capabilities, good service awareness, humanistic literacy and information literacy, able to engage in travel customization, in-house housekeeping, customer service, customized travel business operations, etc. Technical skills talents.

2. Employment direction

For travel customizers, customized travel butlers, customer service, and customers in travel agencies, online travel service companies, travel e-commerce platforms and agencies that provide personalized travel services Management, customized travel business operations and other positions (groups).

3. Main professional ability requirements

Have the ability to analyze tourists’ psychological needs and the ability to discern tourists’ personalized needs;

Have the ability to book and integrate customized travel resources, and be green Production capabilities;

Ability to customize travel product design and project marketing planning;

Ability to provide customer service, emergency handling, safety protection, quality management, and complaint handling ;

Have the ability to analyze big data and new media marketing;

Have the ability to design business processes, digital operations, and revenue management;

Have the ability to implement tourism policies and regulations Ability to understand and implement cultural and tourism industry standards;

Ability to manage safety and respond to public health emergencies;

Ability to explore learning, lifelong learning and sustainable development ability.

4. Main professional courses and internship training

Professional basic courses: Introduction to customized travel, tourism psychology, tourism policies and regulations, tourism copywriting planning and writing, tourism e-commerce, New media marketing, digital-assisted design, cross-cultural communication.

Professional core courses: customized travel resource development, customized travel product design, customized travel butler practice, customer communication and management, customized travel digital operation and management, and tourism big data analysis and application.

Internship training: Connect with real professional scenarios or work situations, carry out customized travel resource development, customized travel product design, in-line butler service, customer communication and service, customized travel digital operation and management inside and outside the school Wait for comprehensive training. Conduct job internships in units or places such as customized travel companies, travel agencies, and online travel service companies in the amusement parks, leisure and sightseeing activities, travel agencies and related services, and Internet life service platform industries.

5. Examples of professional certificates

Professional qualification certificate: Tour guide qualification

Professional skill level certificate: Customized travel butler service, travel planning, tourism big data analysis

6. Examples of continuing majors

Examples of continuing higher vocational undergraduate majors: Tourism Management, Hotel Management

Examples of continuing ordinary undergraduate majors: Tourism Management, Hotel Management< /p>