What does the 6-4-2 system in direct selling mean?

2005-11-17 20: 29: 00 Beijing Pan-Pacific Direct Selling Institute

Direct selling has a history of 40 years since the United States, and it has been established in many countries in the world. As far as Anli is concerned, it is currently the largest direct selling company in the world. It has a history of 40 years in the United States and has branches in more than 70 countries around the world. As far as Taiwan Province Province is concerned, it has been around for at least 20 years. So many countries in the world have local branches.

As we said, it is not a problem to sell products, encourage everyone to go offline and create achievements, but it is really not easy to form an organization. When dozens, hundreds or even thousands of people come to run such an organization, such a team is really difficult. Therefore, many leaders have undergone considerable evolution and accumulated a lot of experience, constantly sharing experiences and improving their mistakes. A few years later, they were compared to a model. The 6- 4- 2 system has existed in America for nearly twenty years. So its operation is very mature.

The operation of the American 6- 4- 2 system is roughly like this. Give some examples of their deep business scale. For example, they all have so-called big parties, which is always the case in the direct selling industry. Large-scale parties are usually in gyms, because it has been twenty or thirty years, and the scale of operation is quite large, because the accumulation of leaders and the number of direct sellers have reached a considerable level, and the scale of large-scale parties like this is quite considerable.

As far as the western United States is concerned, I once attended a place called Portland, which is next to Seattle. The gymnasium can accommodate about 20,000 people. We went to the interview and found that there were so many people. It's a big event to hold a big rally in a local stadium like this, because all the dealers in the western United States get together. Take the local hotel as an example. All the hotels are fully booked, which is equivalent to a major event in the local area. You can even see the slogan of their 6- 4- 2 system in the street. This activity is a three-day and two-night event in the local area.

There is a very interesting thing in this. As you know, most people in America are very free. For example, you want to wear long hair, a beard or jeans casually. Americans themselves are a very open nation, and you will find that at this big gathering, you will feel that this group of people are dignified businessmen and a group of people with higher quality that you see among ordinary Americans; Men wear dark blue suits, white shirts, red ties, black shoes and dark blue socks; Looks like a businessman, so many people lined up and entered the meeting in an orderly manner. This is not a party organized by Anli Company, but a party organized by the 6- 4- 2 system. If it is a gathering organized by the company, the company will definitely hire a lot of staff to arrange all the accommodation, venue, layout, etc. It is costly to ask staff to work. The problem is that this system is very active, large-scale, and organized by them, which is worth exploring.

During the operation of rally, what is even more surprising is that they are doing Anli, but rarely mention the promotion of Anli products; I spend most of my time talking about the operation of people and organizational systems, and I will probably talk about it later. As far as the 6- 4- 2 system is concerned, such gatherings are held more than 48 times a year in the United States, whether in the west, east or south. Therefore, in an organization like the 6- 4- 2 system in the United States, the front line occupies a considerable proportion in the total performance of Anli, accounting for 60-70%. This is a very surprising thing, a very incredible thing.

We have also read the American Monthly, the first issue of Amway Monthly, which is completely a 6- 4- 2 trip, which means that the whole operation of Amway is almost the operation of the whole 6- 4-2 system, which is really incredible and has become the largest organizational system in private organizations.

In the 6- 4- 2 system of the United States, the leader is Bill Britt, who has become the highest-level security manager in the United States and is called the Crown Ambassador. The leader speaks forcefully and wisely. The point is that years later, he formed the Diamond Club. In addition to two presidents and two founders, Anli Company has set up a distributor committee named Anli for distributors in direct selling enterprises, and the main leaders will be elected by public. Bill Britt is the chairman of this association, that is to say, any suggestions made by Anli's dealers to Anli or major decisions made by the company are discussed through this association, because they are a group of operators in direct selling practice and really understand the needs of dealers.

People who can achieve diamond level in Anli already have considerable weight and high level, so their goal is often Go Diamond! It shows that diamond is a quite advanced profession. After the diamond goes down, it is the Jade Club, which means that these leaders enjoy and work at different levels within the system at the same time. In the 6- 4- 2 diamond club, there are not only beautiful houses, cars, yachts, but also private jets. More interestingly, the logo on the tail of the plane is the letter 6-4-2.

So when Anli started in Taiwan Province province twenty years ago, the 6-4-2 system in Taiwan Province province was popularized in the United States. At the beginning, there was a man named Ron Puryear in the western United States, who was the leader of the largest organization in the western region, and was later recommended as David Seven, who was also quite advanced in the United States. There is also a man named Gray Du Can, a medical student and a very smart person. Greg later recommended a man named Li in the United States. He originally lived in Washington State, where he met Anli. At that time, Anli was going to start in Taiwan Province Province. He came into contact with Anli's career after graduating from Washington University. Through online introduction, he met Greg, a medical student, and talked about Anli's career. Besides Amway, the operation mode of 6- 4- 2 system is also discussed. Mr. Li is very excited. He intends to immigrate there and live in that place. Later, because of this opportunity, he gave up immigration and returned to Taiwan Province Province to start Anli's career.

The person he recommended at the beginning slowly copied the operation mode of the 6- 4- 2 system in Taiwan Province Province. At the same time, Greg also flew to Taiwan Province Province several times during that period. Through translation, he was able to slowly establish an organizational network in Taiwan Province Province and introduce the concept of 6- 4- 2 system organization, which began to sprout in Taiwan Province Province.

After several years in Taiwan Province Province, the 6-4-2 system has produced two diamond grades, one is Mr. Li, the other is the third generation of Mr. Li, and the other is Mr. Wang. There are about twelve or thirteen people who can make diamonds. At present, there are about 80 people in Taiwan Province Province who have reached the diamond level in 20 years. This data can be found in Anli's success list, and the diamond grade needs to be re-examined every year. In this way, after 20 years, there will be about 80 people in Anli, with an average of about four or five a year. So many counties and cities in the province can only produce four or five diamonds a year on average, so we can know that Anli's diamond production is quite advanced.

So there were two 6- 4- 2 systems at that time; It is understood that it is a pity that something happened later. Because Anli Company had a direct selling storm in Taiwan Province Province a few years ago, the result of our interview is probably like this. At that time, some media magazines or newspapers had important reports. At that time, nearly one and a half diamond-level collectives withdrew from Anli.

To understand this matter from the side, in fact, the direct selling business itself is very good, which can bring a person's potential and ability to the extreme. What can I say? Everyone has to work. To be more practical, everyone should make money. There are basically two ways. The first way is to do business, whether it is to open a shop or a company; The second kind of people are office workers, and those with fixed wages account for the vast majority, about 80% to 90%. Perhaps only about 10% people dare to invest considerable money in business, or open a shop or company; These two ways of making money have been counted, and doing business requires considerable experience; If you don't believe me, you can open an office building on any street for more than ten years. In fact, it is a minority, and even fewer can open for 20 years. And office workers always get a fixed salary. As a college graduate, it is actually quite difficult to buy a house in Taipei.

Direct selling is a way of product flow, which is different from the way traditional products are sold in stores. It directly saves the intermediate cost and is another marketing channel. With his personal ability, he can be more diligent than others and get more feedback. In terms of direct selling, he is willing to open another line today, and how much salary he wants to raise is entirely in his own hands. Using spare time, you can also change from part-time job to full-time job, and really give play to one's ability. This is a special method, which can really bring a person's potential into play, and it can be regarded as a good example to bring a person with a dream into play.

Now let's talk about the evolution of the 6-4-2 system in Taiwan Province Province. Anli was almost dissolved after the storm. This is a pity. Later, some of them were transferred to Lexus, and there were some good achievements, but they kept branching because of "people". Basically, we think that the goods used for pyramid schemes are generally good; Because it depends on word of mouth, a bad product can only be "supported" once and cannot be "passed on"; But the beauty of it is that it belongs to "people". If you are not experienced and know how to operate, different problems will eventually arise, which often occur in the company's internal executives or the direct selling system itself. Sooner or later, problems will arise, and even some companies will decline from prosperity. In Taiwan Province Province, direct selling has been going on for many years, and the ups and downs of the company are numerous. This reminds the reporter of a sentence mentioned by the 6-4-2 system at the training meeting: "If an organization does not copy, it will definitely lead to disintegration." Really fulfilled a lot of things, this sentence is worth pondering.

They also mentioned a thought-provoking sentence: "The real challenge of direct selling is not to reach a high level, but how to maintain and replicate the whole group." Yes, every direct selling system is talking about "copying", but by the third and fourth generation, it was out of shape. Everyone has his own words or methods, so it depends on personal relationships and skills, or can speak well; These are not the real meaning of direct selling; As mentioned above, the original intention of the so-called direct selling is to provide an opportunity for a person who has no money, no storefront or even lives in a remote area to prove that he can achieve something with his own efforts and correct know-how. Not only by personal charm, but also by real success; Is to help you get off the assembly line before you succeed and give play to the spirit of direct selling.

The 6-4-2 system's Know How is excellent and completely copied, so you rarely see such a neat team. No, you can call it "the army", that's right! They mentioned that they were fighting a team battle. What they say and do are the same, even their clothes and looks are similar, and they all look like "people", that's right! They want to be like doing business, so honesty, practicality, rigor and discipline are their characteristics, unlike some groups that use grandstanding; Shape the road of personal deification and gather elites from all walks of life. Therefore, they feel that their "people" are different, and their average quality is quite high, but they are really leading. At the time of interview, almost everyone is a person with rich social experience, including foreign general managers, company leaders (in charge of thousands of people), actuaries, financial experts, lawyers, accountants and doctors. It is a very neat "team"; Everyone can experience the baptism of 6- 4- 2, become a professional, be independent and truly reach the highest level of direct selling-freedom.

In the United States, the 6- 4-2 system is based on Anli and has developed a huge enterprise. Speaking of Enterprise, we will report in another article that there are some pictures of 6- 4- 2 jets in front, so that you can know why these leaders have their own jets in the United States in addition to high-end houses, cars and yachts! where is the money to come from? I believe that it is definitely not entirely from Anli's bonus. Clever you, have you ever thought that this is a team with strong centripetal force and high loyalty? This is a family, and the elites in the family will burst into great strength when they unite, but the cause and humanity of "people" are subjective. How to get together selflessly is a high degree of wisdom, and it will take 30 years to reach this state! In the future, we will report page by page with pictures and texts, which will become more and more exciting!

The 6- 4- 2 system in Taiwan Province Province is also a huge system developed in cooperation with one of the best companies in the United States. Their operation in all counties and cities in the province is also the best. The author once participated in the operation of their weekly Taipei market, but at present, there are only a few hundred people in Taiwan Province. This is that there are not so many people in MLM company at present. Interestingly, the appearance of their clothes is really completely copied, rigorous and practical. They once gave an example, "Why do McDonald's and Uni-President 7- 1 1 make so much money? ! Because they are copied exactly the same, and every store is the same "; The problem is that people are different, how can we copy "people"? This is a reporter's visit to MLM companies and MLM systems. You can't see it, but! Everyone is also saying "copy", say copy! Why can 6- 4 -2 do it? ! I must get to the bottom of it!

It is said that they will bring this model to Chinese mainland in the future, which is really a blessing for China people! They are not fighting in a sea of people, but copying "people" in a down-to-earth manner. They think the most disapproving thing is to hear that the leaders of a certain system have accumulated tens of thousands of talents to reach the top. Then, if the newcomers who join a few years later want to be high-level, do they have to find tens of thousands more people to get the results? This is not a real pyramid scheme. The 6- 4-2 system has a set of methods, as long as it is divided into two stages. This website is free so far, it's so cheap! Should we establish a "membership system" to impart the best knowledge to the best people? ! Ask readers to give me advice? ! Smile!

Come on! Give you some more "good things"! 6- 4-2 system, we have been talking about the word "system". What is a system? The main meaning of "system" is that a group of 100% replicated and like-minded people gather together to form a huge force, which will naturally form a good magnetic field and attract more and better talents to participate; In other words, success breeds success, and positivity drives positivity. In addition, three main points about "system" are summarized.

First of all, people, 100% plagiarism, because direct selling business is people-oriented business. The initial leadership can affect several people, the middle-level leadership can affect dozens of people, and the high-level leadership can affect hundreds or thousands of people. So it is very important to copy "people" 100%. In a big field, such as Chinese mainland market, how can such a big local people distribute and operate, or what kind of model will they make in the future? People who have been plagiarized can feel at ease wherever they work. For example, Uni-President Supermarket 7- 1 1 has opened more than 2,000 stores in Taiwan Province Province, and there will be more in the future. Because of the complete "copywriting", the business tends to be stable.

Second, the operation of assembly, and the "person" reproduced by 100% above cannot be separated from the key point of "assembly operation". In the process of arranging courses, some centers have their own set of statements, which make learners at a loss. For example, someone is a very studious person. He learned from many people and took notes, then condensed them into his own set of ideas or statements. When he passed them on to the downline, the downline continued his methods and learned from others everywhere, and they also gathered into a set of "own" ideas. This kind of copying makes a big difference, but this kind of assembly does not conform to the above-mentioned "100% copying", so we know that the central operation cannot copy people, but now, we will discuss it in detail later.

Third-tools, tools are things that can be "seen" and "heard" and are completely expressed by the 6- 4- 2 system. What you listen to can make learners understand and use it quickly, saving time and using it well. This is one of the characteristics of 6- 4- 2, which allows an inexperienced person to operate successfully anytime and anywhere. This model is not based on a large number of people, nor does it need to rely on charm and popularity. This is its characteristic. In other words, the tools are guns and bullets used to go out to fight, and the system is very complete, which is also a copy of decades of experience.

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During this visit, we met a very low-key and down-to-earth person. We estimated and called him Mr. W. He is the leader of the system. Many years ago, he was originally engaged in the traditional printing and publishing industry. Later, he met American company A and started his direct selling career, but there was very little information about direct selling in the market at that time. Therefore, when Mr. W became a direct seller (similar to a middle-level cadre in an enterprise group), he participated in the "family reunion" conference of the American 642 system in the western United States for the first time, and realized the concept of rigor and replication in the operation of the 6- 4- 2 system, and realized that the pyramid scheme of 642 was not equivalent to the general "pyramid scheme", but had knowledge. When we visited Mr. W, he kept repeating a common saying in the 6 4 2 system, "It is not difficult to achieve high performance, but the real challenge is how to replicate the whole organization." As far as I know, MLM has never talked about this truth, which seems to be a very professional term; In order to find out, the author specially asked for leave to visit and participate in the operation of the American 6- 4- 2 system, and also brought back valuable reports in the future, which will be shared with readers in great detail. This is the first-hand information of MLM industry! Guaranteed unheard of in China.

It is said that after Mr. W really found the essence of the direct selling 642 system, he made up his mind to enter the diamond club, the core operation of this system. Is this the real need? Seriously copied from D.D. (direct distributor) pearls, emeralds, diamonds, etc. , accept the challenge and system evaluation; In the process of this sprint, he traveled back and forth to the United States several times, and also participated in several important trainings of the American 642 system, such as "Free Enterprise Day", "Leadership" and "A Drunk Night" and other large or important high-level meetings, and constantly learned from them; Every time Mr. W returned to Taiwan Province Province, hundreds of tapes, videos and books in his suitcase were moved back to Taiwan Province Province for translation at any cost, and later he became a direct seller of Company A, so the tapes he watched and listened to were derived. (Note: According to the author's in-depth visit, there were some other small and medium-sized direct selling companies in Taiwan Province Province at that time, and some leaders also claimed that others came out of the 642 system, which proved the powerful operation mode of this organization. It's just that most of them take it one-sidedly, or only have a little knowledge, and use its name to "boost" morale. The author worked hard and finally found the source, no, it should be said that it was "dug" for readers. In short, the real concept of the real 642 system cannot be achieved overnight, and it needs to start from the foundation. Class cores such as "Emerald Club" and "Diamond Club" all participated in the action. In Taiwan Province Province, Mr. W is the only one.

Unfortunately, there was a so-called "direct selling storm" in a company and it was published in the news media. The author tried to interview several top diamond players at that time and got some truth. It turned out that some institutional problems caused nearly half of the top diamond players to quit later. Have the opportunity to do special articles again. Later, Mr. W went to Malaysia, with Ganoderma lucidum products as the medium, hoping to spread 642Know How to Malaysia, which took the first step in the country and achieved brilliant results. Unfortunately, it proves that one thing belongs to "people". Actually, it's not that simple. It turns out that Ganoderma lucidum itself, a localized company, can't handle the internal "people" problem, and it used to have personnel and policies almost every year. The departure of the operator or decision maker, or the top management of the dealer, will make Mr. W deeply ashamed. Unfortunately, a product that can be handed down from China's ancestors will "stop" at the origin and cannot be extended to the macro of the world.

Later, Mr. W was immersed in the works of MLM Yearbook, and visited the then World Direct Selling Chairman in Argentina, asking him to give the direct selling industry more or less 6- 4-2 "know-how". Although I need physical operation to feel more, I always hope to leave something for the people I care about.

Finally, there is such an opportunity to revitalize 6-4-2, and American company N entered Taiwan Province Province. Because of its transnational ideal system, Mr. W thought of re-establishing 6- 4- 2 Know How and inheriting "new" people with will. At present, based on Taiwan Province Province, it finally extends to Hongkong, North America, Canada, Thailand, South Korea, Europe and other places. Of course, the most important thing is that Chinese mainland and Mr W, who speak the same language, are glad that many people in Chinese mainland have the concept of direct selling. When everything is in line with the laws and regulations of China, the 642 teams from all over the country will set off. I am very moved to bring this essence of direct selling to China and share it with all people in China. The 642 system organization has begun to take shape, but they are still conscientious and operate everything rigorously. They pass on this correct know-how wholeheartedly without regrets, hoping that everyone can enjoy it, just as Mr. W said: "MLM is related to a person's livelihood, a family, or a lifelong career." Imitate everything you say and do ... "This is a blessing for the direct seller!